by 王福闓、侯信恩(Simon)
品牌名師王福闓老師從品牌行銷、愛與戀、食與慾等面向 來探討各行各業的行銷策略!! 王福闓 品牌再造學院院長 台灣行銷傳播專業認證協會 理事長 中華品牌再造協會 榮譽理事長 地址:台北市中正區杭州南路一段105巷12號 手機：0921816360 個人 https://www.facebook.com/profile.php?id=1732239087&mibextid=LQQJ4d 專欄 1.食力 https://www.foodnext.net/column/columnist/2616161565 2.生產力中心 https://mymkc.com/author/info/666 3.專案雜誌 https://www.pm-mag.net/Writer/writer.aspx?Wid=116 著作 https://search.books.com.tw/search/query/key/%E7%8E%8B%E7%A6%8F%E9%97%93/adv_author/1/ -- Hosting provided by <a href="https://www.soundon.fm/" target="_blank">SoundOn</a>
Language
🇨🇳
Publishing Since
5/22/2024
Email Addresses
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October 24, 2024
日安，2024 <a href="https://www.facebook.com/watch/hashtag/%E5%89%B5%E6%96%B0%E7%94%A2%E5%93%81%E9%96%8B%E7%99%BC%E8%B6%A8%E5%8B%A2?__eep__=6%2F&__tn__=*NK-R">#創新產品開發趨勢</a> <a href="https://www.facebook.com/watch/hashtag/%E9%87%9D%E5%B0%8D%E7%94%A2%E5%93%81%E9%96%8B%E7%99%BC%E8%88%87%E5%89%B5%E6%96%B0%E6%80%9D%E8%80%83%E7%9A%84%E6%9C%AA%E4%BE%86%E8%B6%A8%E5%8B%A2?__eep__=6%2F&__tn__=*NK-R">#針對產品開發與創新思考的未來趨勢</a> 在現代競爭激烈的市場中 品牌創新是企業成功的關鍵 仿冒和競爭者的抄襲行為 經常成為創新過程中的一大挑戰 企業要在這樣的環境中保持競爭優勢 必須採取多方面的策略 有什麼策略呢？ 我們聽聽福闓老師怎麼說？ <a href="https://www.facebook.com/watch/hashtag/%E7%8E%8B%E7%A6%8F%E9%97%93?__eep__=6%2F&__tn__=*NK-R">#王福闓</a> <a href="https://www.facebook.com/watch/hashtag/%E8%A1%8C%E9%8A%B7%E5%90%8D%E5%AE%B6?__eep__=6%2F&__tn__=*NK-R">#行銷名家</a> <a href="https://www.facebook.com/watch/hashtag/%E8%BD%89%E8%A7%92%E9%81%87%E8%A6%8B%E4%BD%A0?__eep__=6%2F&__tn__=*NK-R">#轉角遇見你</a> <a href="https://www.facebook.com/watch/hashtag/%E5%B9%B8%E7%A6%8F%E5%B0%8F%E6%9B%B8%E7%B1%A4?__eep__=6%2F&__tn__=*NK-R">#幸福小書籤</a> <a href="https://www.facebook.com/watch/hashtag/%E4%B8%8D%E5%8F%AA%E6%98%AF%E7%A7%91%E6%8A%80?__eep__=6%2F&__tn__=*NK-R">#不只是科技</a> <a href="https://www.facebook.com/watch/hashtag/%E9%97%93%E8%80%81%E7%B7%A8%E7%9A%84%E7%94%A2%E6%A5%AD%E5%B0%8F%E5%B1%8B?__eep__=6%2F&__tn__=*NK-R">#闓老編的產業小屋</a> <a href="https://www.facebook.com/profile.php?id=100064070858917&__tn__=-]K-R">闓闓而談</a> <a href="https://www.facebook.com/profile.php?id=100076328564179&__tn__=-]K-R">闓老編的懷舊小屋</a> <a href="https://www.facebook.com/voh.corner?__tn__=-]K-R">漢聲廣播電台：轉角遇見你/幸福小書籤/不只是科技</a> -- Hosting provided by <a href="https://www.soundon.fm/">SoundOn</a>
September 24, 2024
本集探討了企業在選擇代言人及創新工具上的策略。 王福闓老師的書《創新好商機》強調了企業在疫情後， 如何透過創新行銷手法及工具來增加收益和提升品牌形象。 這本書中也深入探討了代言人策略，包括找明星代言、專家代言， 以及使用虛擬人物來進行行銷，特別強調了代言人所建立的品牌與消費者之間的關係， 以及其對企業發展的影響。 在主持人Simon的引導下，討論還涵蓋了代言人可能面臨的風險， 例如明星個人問題對品牌的影響，以及如何選擇恰當的代言方式來降低風險。 節目相當精彩，您千萬不能錯過!! -- Hosting provided by <a href="https://www.soundon.fm/">SoundOn</a>
September 19, 2024
日安，2024 <a href="https://www.facebook.com/watch/hashtag/%E5%89%B5%E6%96%B0%E7%94%A2%E5%93%81%E9%96%8B%E7%99%BC%E8%B6%A8%E5%8B%A2?__eep__=6%2F&__tn__=*NK-R">#創新產品開發趨勢</a> <a href="https://www.facebook.com/watch/hashtag/%E9%87%9D%E5%B0%8D%E7%94%A2%E5%93%81%E9%96%8B%E7%99%BC%E8%88%87%E5%89%B5%E6%96%B0%E6%80%9D%E8%80%83%E7%9A%84%E6%9C%AA%E4%BE%86%E8%B6%A8%E5%8B%A2?__eep__=6%2F&__tn__=*NK-R">#針對產品開發與創新思考的未來趨勢</a> 隨著市場競爭日益激烈 企業必須透過創新產品開發 和品牌行銷策略來維持競爭力 掌握品牌行銷創意是成功的關鍵 品牌象徵物、周邊產品的推出 不僅能強化品牌形象 更能引發顧客對品牌的認同感 競爭激烈的市場中 如何脫穎而出？ 福闓老師告訴你⋯⋯ <a href="https://www.facebook.com/watch/hashtag/%E7%8E%8B%E7%A6%8F%E9%97%93?__eep__=6%2F&__tn__=*NK-R">#王福闓</a> <a href="https://www.facebook.com/watch/hashtag/%E8%A1%8C%E9%8A%B7%E5%90%8D%E5%AE%B6?__eep__=6%2F&__tn__=*NK-R">#行銷名家</a> <a href="https://www.facebook.com/watch/hashtag/%E5%89%B5%E6%96%B0%E5%A5%BD%E5%95%86%E6%A9%9F?__eep__=6%2F&__tn__=*NK-R">#創新好商機</a> <a href="https://www.facebook.com/watch/hashtag/%E5%BC%B7%E5%8C%96%E5%93%81%E7%89%8C%E5%84%AA%E5%8B%A2%E7%9A%84%E6%9C%AA%E4%BE%86%E7%8D%B2%E5%88%A9%E7%AD%96%E7%95%A5?__eep__=6%2F&__tn__=*NK-R">#強化品牌優勢的未來獲利策略</a> <a href="https://www.facebook.com/watch/hashtag/%E8%BD%89%E8%A7%92%E9%81%87%E8%A6%8B%E4%BD%A0?__eep__=6%2F&__tn__=*NK-R">#轉角遇見你</a> <a href="https://www.facebook.com/watch/hashtag/%E5%B9%B8%E7%A6%8F%E5%B0%8F%E6%9B%B8%E7%B1%A4?__eep__=6%2F&__tn__=*NK-R">#幸福小書籤</a> <a href="https://www.facebook.com/watch/hashtag/%E4%B8%8D%E5%8F%AA%E6%98%AF%E7%A7%91%E6%8A%80?__eep__=6%2F&__tn__=*NK-R">#不只是科技</a> <a href="https://www.facebook.com/watch/hashtag/%E9%97%93%E8%80%81%E7%B7%A8%E7%9A%84%E7%94%A2%E6%A5%AD%E5%B0%8F%E5%B1%8B?__eep__=6%2F&__tn__=*NK-R">#闓老編的產業小屋</a> <a href="https://www.facebook.com/profile.php?id=100076328564179&__tn__=-]K-R">闓老編的懷舊小屋</a> <a href="https://www.facebook.com/profile.php?id=100064070858917&__tn__=-]K-R">闓闓而談</a> <a href="https://www.facebook.com/voh.corner?__tn__=-]K-R">漢聲廣播電台：轉角遇見你/幸福小書籤/不只是科技</a> -- Hosting provided by <a href="https://www.soundon.fm/">SoundOn</a>
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