by Peter Weinberg and Jon Lombardo
What if you could conduct smarter, faster, and more cost-effective consumer research without alarming your budget-conscious finance team? Forget outdated advice about CTR and MQLs—what you need are evidence-backed strategies. For over a decade, we’ve partnered with LinkedIn's experts to uncover key B2B marketing principles. Now, we’re using those insights and cutting-edge research tech to break down what really drives growth. Join Peter Weinberg and Jon Lombardo each week as we explore proven, lab-backed tactics to help marketers thrive in today’s landscape.
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🇺🇲
Publishing Since
3/16/2025
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March 16, 2025
<p>Man-made marketing will be dead in the next 10 years. The synthetic revolution is here.</p><p>There. We said it — someone had to. But what does that mean for your marketing department?</p><p>Throughout the show, Lab-Grown Marketing, Jon Lombardo and Peter Weinberg break down what this synthetic revolution means for the future of marketing with a little help from their AI-powered assistants.</p><p>But before you go building your doomsday bunker or unplugging yourself from the Matrix, let us briefly unpack why synthetic isn’t scary — it’s <strong>revolutionary</strong> (especially when it comes to marketing and segmentation). </p><ul><li><p><strong>It democratizes access</strong>. Think lab-grown diamonds, oil, and rubber — synthetics didn’t make them worse; they made them better and more accessible.</p></li><li><p><strong>It improves efficiency</strong>. Marketing segmentation research is slow, expensive, and deeply flawed. But synthetic segmentation? It’s smarter, faster, and more accurate.</p></li><li><p><strong>It’s the future. </strong>Lab-grown segmentation is cheaper, sharper, and built for scale — because great marketing starts with great segmentation.</p></li></ul><p>Not quite convinced? Let’s talk. Lab-Grown Marketing drops Every other Monday. Check it out on Apple Podcast, Spotify, or wherever else you get your podcasts. 🎧</p>
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