by Alkimi Exchange
<p>Welcome to LabTalks: Season 3!</p><p>LabTalks: The Non-Fungible Podcast dives into the dynamic world of advertising and Web3. Join us as we explore everything from the latest Alkimi tech updates to the broader shifts in digital advertising.</p><p>Featuring special guests, founders' insights, and educational content, we tackle the industry's biggest questions and trends.</p><p></p><p>Tune in and be part of the conversation that's shaping the future of advertising in the digital age.</p><p></p><p>Bads ads broke the internet. Fix it with $ADS.</p>
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🇺🇲
Publishing Since
7/5/2021
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April 14, 2025
<p>In this episode, Ben sits down with Eleanor Hudson, Head of Ecosystem at Fabric Ventures, one of Europe's leading Web3-native VC firms. Together, they explore Eleanor’s journey into the Web3 space, her experience supporting founders to find product-market fit, and her unique perspective on the convergence of blockchain and AI. </p><p>Ben and Eleanor dive deep into what it takes to build in Web3, the challenges of hiring for a Web3 business, and how to effectively communicate the value of Web3 products to both technical and non-technical customers. Eleanor shares her insights on the cultural aspects of Web3, explaining how events and hands-on experiences are essential for people to truly understand the mission and technology behind blockchain projects. </p><p>They also discuss the evolving Web3 event scene, the importance of community-building in the space, and how both founders and VCs should approach networking and relationship-building at conferences. </p><p>This episode is packed with valuable insights on what it really takes to build a successful Web3 company, from navigating the startup landscape to fostering an ecosystem of innovation.</p>
March 14, 2025
<p><strong>In this LabTalks episode, Ben Putley sits down with Katie Narain, Web3 Member Experience Lead at Serotonin, the Web3 powerhouse helping brands navigate and thrive in the space.</strong></p><p>Katie breaks down how Web3 companies are moving beyond traditional marketing playbooks and why community-driven engagement is key. She also shares how Serotonin’s platform is reshaping industry connections and the future of Web3 adoption.</p><p>Together, Ben and Katie explore the intersection of Web3, ad tech, and community-building, diving into how brands can position themselves for long-term success in an evolving digital landscape. Plus, get Katie’s take on the future of Web3 adoption, the rise of APAC markets, and why targeted infrastructure, not just hype, will drive the next wave of growth.</p><p><strong>Key highlights:</strong></p><ul><li>Why Web3 marketing needs a new approach beyond brand sponsorships </li><li>How Serotonin is helping legacy brands enter Web3 the right way </li><li>How Serotonin’s platform is reshaping industry connections at industry events</li><li>The role of ad tech in the next evolution of digital platforms </li><li>Why the future of Web3 is about value exchange, not just transactions</li></ul><p></p><p>If you’re building in Web3, this is an episode you don’t want to miss. 🎧</p>
February 7, 2025
<p>In this LabTalks episode, Ben Putley sits down with Robby Yung, CEO at Animoca Brands—one of the most active investors in Web3, with a portfolio spanning 550+ companies. </p><p>Robbie discusses the growing importance of stablecoins, token interoperability, and the shift from traditional Web2 models to decentralised platforms. He also explores how brands and gaming companies are utilising blockchain and NFTs to empower users and create new value exchange systems. </p><p>Together, Ben and Robbie dive deep into topics like privacy, the power of tokenisation, and the future of ad tech in Web3. Plus, get Robbie's insights on the next big trends in blockchain adoption and the upcoming wave of innovation in the space. </p><p>Key highlights: </p><p>• The role of tokens in Web3 and their connection to network effects </p><p>• Stable-coins as a key Web3 use case and their global impact </p><p>• Interoperability challenges in Web3 and the evolution of software </p><p>• The rise of Web3 gaming and its effect on user retention and monetisation </p><p>• The future of Web3 advertising with performance-driven strategies </p><p>• The evolution of Web3 and its parallels with early internet adoption </p><p></p><p>Whether you're curious about the intersection of Web3 and gaming or how to use tokens as a powerful tool for network growth, this episode has something for everyone!</p>
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