by strategicabm
Declan Mulkeen, CMO of Account-based Marketing Agency, strategicabm, talks to leading ABM practitioners and thought leaders. The interviewees share their experiences of designing and running ABM strategies with invaluable insights and learning for B2B Marketers looking to start or enhance their ABM programs.
Language
🇺🇲
Publishing Since
3/24/2020
Email Addresses
1 available
Phone Numbers
0 available
April 21, 2025
<p>A seasoned global marketing leader with more than two decades of experience at IBM, Cheryl Caudill is passionate about client-centric marketing and ABM. She leads the Global Center of Excellence for ABM and Demand Marketing, orchestrating strategies that blend data, insights, and AI to improve client relationships and drive revenue growth. <br /></p><p><strong>Watch this episode and learn:</strong></p><ul><li><p>The structure and role of IBM’s ABM Center of Excellence</p></li><li><p>How the ABM CoE coordinates two-way communication with regional ABM teams</p></li><li><p>How ABM plays a role in shifting enterprise brand perception</p></li><li><p>Why success in ABM starts with patience, sales buy-in, and long-term relevance</p></li></ul><p></p>
April 4, 2025
<p>A veteran B2B marketing leader, Eric has spent over two decades shaping Account-based Marketing strategies at some of the world’s most respected enterprise brands, including SAP and Amazon Web Services. With deep expertise in One-to-one and One-to-many ABM, Eric has built scalable, revenue-driven programs that align Sales and Marketing, influence complex buying groups, and deliver long-term impact. From designing global ABM playbooks to leading customer-centric campaigns, Eric brings a pragmatic, sales-savvy approach to modern marketing.</p><p><br /></p><p>Watch this episode and learn:</p><ul><li><p>How ABM strategies differed at SAP vs. AWS</p></li><li><p>Why scaling ABM requires a roadmap, not just more resources</p></li><li><p>How customer lifetime value (LTV) is reshaping ABM strategies</p></li><li><p>Why ABM success depends on trust, internal alignment, and customer centricity </p></li></ul><p><br /></p>
March 19, 2025
<p>A seasoned Marketing leader with a decade of experience in Tech and SaaS, Evett Baranov specializes in Account-based Marketing (ABM) with expertise in Field Marketing, digital strategy, and Partner Marketing. Having led programs across APAC and EMEA, she brings a global perspective to driving targeted engagement and revenue impact. Now based in Sydney, she focuses on data-driven ABM strategies that align Sales and Marketing for business success.</p><p><br></p><p>Watch this episode and learn:</p><ul><li><p>How Workday’s ABX model complements demand gen without overlap</p></li><li><p>The FIRE score framework for smarter account selection</p></li><li><p>Why ABM success starts with targeting the right accounts</p></li><li><p>How to measure ABM impact beyond MQLs and pipeline</p></li></ul><p><br></p>
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