by Luxury Communications Council in partnership with Trapdoor Productions
Welcome to LUXURY ICONS by the Luxury Communications Council. Host Rosie Shephard brings you face-to-face with the visionaries defining today’s luxury landscape. Each episode spotlights an industry leader who’s reshaping luxury marketing and PR, sharing exclusive insights, strategies, and captivating stories from the forefront of the field. Join us for an insider’s look at the innovations and inspirations setting the future of luxury in motion.
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March 12, 2025
<p>In this episode of Luxury Icons, Anouska Ruane, Chief Communications Officer at Soho House & Co., finds herself in an unfamiliar position - on the mic and on camera!</p><p>Having shaped the public image of some of the world’s most influential brands, including Disney, Tesla, Facebook, Microsoft, and Samsung, Anouska is no stranger to managing narratives. But at Soho House, the challenge is different: how do you build desire while keeping exclusivity intact? How do you make a private members’ club a household name, without making it too public?</p><p>For the first time, Anouska lifts the curtain on the art of balancing visibility with discretion, why luxury thrives on anticipation, and why, in a world of excess, the ultimate luxury isn’t wealth, it’s time.</p><p>A must-listen for luxury marketers, communications leaders, and brand custodians navigating the delicate dance between allure and accessibility.</p><p><br /></p>
February 20, 2025
<p>In this episode of Luxury Icons, Rosie Shephard chats with James Treacy, Global Communications Director at Abercrombie & Kent Travel Group (AKTG). From a £300,000 Lion King-inspired safari to multi-destination private jet tours with travelling bellboys that redefine convenience, James shares how A&K delivers the extraordinary.</p><p>He also reveals how they evacuated guests from Egypt in 18 hours and why their gorilla conservation project in Uganda is changing lives. Luxury, adventure, and impact, this episode has it all!</p><p>Listen now for a behind-the-scenes look at the world’s most exclusive travel experiences.</p>
February 6, 2025
<p>In this episode of Luxury Icons, Rosie Shephard is joined by Rachel Waller, Global Vice President of Marketing at Burberry, to explore the evolving nature of luxury branding. From shaping Farfetch’s rise to IPO to leading Burberry’s digital evolution, Waller has been at the forefront of how luxury engages with the modern consumer.</p><p>She reflects on the interplay between heritage and innovation, the power of storytelling in a digital-first world, and Burberry’s bold approach to platforms like TikTok and experiential retail. Offering a rare behind-the-scenes perspective, this episode is an essential listen for those shaping the future of luxury marketing.</p>
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