这是一档深度且严肃的营销领域专业播客，来自一对业内多年搭档，浮华的外表下是质朴的内容，感谢关注。
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🇨🇳
Publishing Since
7/16/2023
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February 11, 2024
<p>龙年我们再次出马。经过几次散装内容的热身（其实算热嘴），作为专业类型的播客，我们要正式开始一个的系列内容-营销史话。分享我们搜集和整理资料的过程中的发现和感悟，跟大家聊聊营销的来龙去脉，前世今生。<br>最后，还是拖更了，结尾有我们信誓旦旦的规划，但是规划没赶上变卦，我们也没有偷偷剪掉尴尬。（双压X3）<br>本篇录制于23年10月15日晚（其实间隔还好哈哈）。24年我们争取保证产出，对得住各位。</p><p>00:00 不容易啊不容易，专业播客不能太容易</p><p>02:54 怎么定位定位的定位</p><p>15:25 营销的学术派与实战派</p><p>23:14 在管理中成长的营销，在营销中诞生的品牌</p><p>33:10 对品牌的明码标价的方法-品牌资产</p><p>42:43 在非事实的历史中看行业创新</p><p>46:52 三个理论</p><p>54:04 再聊定位</p><p>58:49 开始做品牌最好的时候是企业诞生的那天，其次是今天</p><p>1:06:03 啪啪打脸环节</p><p>BGM： Aruarian Dance <a href="https://music.163.com/artist?id=162138">Nujabes</a> <a href="https://music.163.com/album?id=492022">Samurai Champloo Music Record - Departure</a></p>
August 23, 2023
<p>拖拖拉拉的终于更新了<br>本期没有讲太多例子，<br>以<strong>1个观点</strong>为主，<br>就是真正的<strong>卖点</strong>只有<strong>1点；</strong><br> <br>通过播客我们觉得自己也成长了<strong>一点点（</strong>大概只有一点点）<br>也渐渐明晰了这个播客的<strong>落脚点</strong>，<br>所以我们这期编号为<strong>第0点1期。</strong><br> <br>00:00 第0期的余音回响</p><p>02:54 真正的卖点有且只有一个</p><p>10:35 被滥用的方法论，却是达成共识的有效工具</p><p>15:45 真正的卖点是对合适的人讲一个利益点</p><p>34:21 合适的人是什么样的人</p><p>39:22 明确的卖点是促成交易的决定因素，也是自我增益的BUFF</p><p>52:23 来自阅历的洞见大于行业资历</p><p>56:04 红利退潮后，才是营销行业的黄金时代</p><p>1:10:01 这个行业是我们的回春丹</p><p>1:12:41 拜拜</p><p>BGM： Aruarian Dance <br> <a href="https://music.163.com/artist?id=162138">Nujabes</a> <a href="https://music.163.com/album?id=492022">Samurai Champloo Music Record - Departure</a></p>
July 16, 2023
<p>这是一档深度且严肃的营销领域专业播客，来自一对业内多年搭档，浮华的外表下是质朴的内容，感谢关注。<br> <br>一个蓄谋已久的冲动产物，<br>辛辣、非正式、休闲心态业内话题（第0期有点放不开，微微辣的开始）</p><p>本期从这个播客的起名开始聊了聊名字相关的话题<br> <br>00:00 马可听辣条的诞生</p><p>04:26 从名字角度看小鹏和露华浓</p><p>21:07 名字的时代性、语言性、行业性</p><p>27:07 花儿为什么要这样红，名字为什么会这么取</p><p>36:01 名字在品牌不同阶段，影响力会发生变化</p><p>41:05 是Nickname，还是个小名儿</p><p>45:55 中杯、大杯、超大杯，Pro、Plus、Max</p><p>51:52 能影响灵感产出好创意的地方叫场域</p><p>1:03:08 一个还不错的结尾，以及对各位好友的嘉宾邀约，以及拜拜下期见<br> <br> <br>BGM<br> <em>Aruarian Dance</em><br> <a href="https://music.163.com/artist?id=162138">Nujabes</a><br> <a href="https://music.163.com/album?id=492022">Samurai Champloo Music Record - Departure</a></p>
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