by Neil Soni, Nat Eliason, and Adil Majid
Made You Think is a podcast by Nat Eliason, Neil Soni, and Adil Majid where the hosts and their guests examine ideas that, as the name suggests, make you think. Episodes will explore books, essays, podcasts, and anything else that warrants further discussion, teaches something useful, or at the very least, exercises our brain muscles.
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Publishing Since
9/9/2017
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December 11, 2024
Nat, Neil, and Adil delve into the incredible true story of Shackleton's Antarctic expedition, exploring leadership, survival, and the parallels between past and future space missions.
July 16, 2024
<p data-w-id="f94321b9-26af-a6f7-4839-1f643dc9d403" data-wf-id= "["f94321b9-26af-a6f7-4839-1f643dc9d403"]" data-automation-id="dyn-item-description-input"><em>“The amount of human attention in the world is finite. We have 24 hours in the day, some of which we need to spend paying attention to eating, sleeping and meeting our other needs. The attention during the remaining hours of most people in the world is taken up by having to earn an income and by consuming goods and services, leaving relatively little time for attention to be freely allocated. A hard limit on available attention also exists for humanity as a whole—as I argued earlier, we are headed for peak population, at which point we will no longer be increasing the total amount of potentially available attention by adding more people.</em><em>”</em></p> <p data-w-id="d4ba2dc5-da09-17f9-b044-2243b21ab2e9" data-wf-id= "["d4ba2dc5-da09-17f9-b044-2243b21ab2e9"]" data-automation-id="dyn-item-description-input">Welcome back to another episode of Made You Think! In this episode, we're covering The World After Capital by Albert Wenger. We'll explore the transition from the Industrial Age to the Knowledge Age, the new scarcity of <em>attention</em>, and the potential for widespread societal change. Join us in this futuristic discussion as we ponder how digital technologies are reshaping our world and the future of human civilization.</p> <p data-w-id="e3766390-8e0b-8cd0-9782-8449f1fd9b10" data-wf-id= "["e3766390-8e0b-8cd0-9782-8449f1fd9b10"]" data-automation-id="dyn-item-description-input">We cover a wide range of topics including:</p> <ul role="list" data-w-id="fbe9e498-ed48-798e-5343-570bfadfca48" data-wf-id="["fbe9e498-ed48-798e-5343-570bfadfca48"]" data-automation-id="dyn-item-description-input"> <li data-w-id="5041942d-b36e-58d9-3a89-0c112488777c" data-wf-id= "["5041942d-b36e-58d9-3a89-0c112488777c"]" data-automation-id="dyn-item-description-input">The shift from capital to attention as a scarce resource</li> <li data-w-id="bf7e7b80-86c2-a88a-eca2-835493fd4dcb" data-wf-id= "["bf7e7b80-86c2-a88a-eca2-835493fd4dcb"]" data-automation-id="dyn-item-description-input">How we're heading into a future that's non-linear</li> <li data-w-id="bf7e7b80-86c2-a88a-eca2-835493fd4dcb" data-wf-id= "["bf7e7b80-86c2-a88a-eca2-835493fd4dcb"]" data-automation-id="dyn-item-description-input">Why "everyone needs to" is not a practical solution</li> <li data-w-id="b4dfa27a-ebf9-99ae-46e4-6fdf7f056eac" data-wf-id= "["b4dfa27a-ebf9-99ae-46e4-6fdf7f056eac"]" data-automation-id="dyn-item-description-input">The role AI may play in replacing jobs and technological adaptation</li> <li data-w-id="0080779c-848e-4290-76ef-2c720094f48a" data-wf-id= "["0080779c-848e-4290-76ef-2c720094f48a"]" data-automation-id="dyn-item-description-input">Do we agree with the author's proposed solutions?</li> </ul> <p data-w-id="74fe1455-0573-afc5-3f6c-b9522fe12956" data-wf-id= "["74fe1455-0573-afc5-3f6c-b9522fe12956"]" data-automation-id="dyn-item-description-input">And much more. Please enjoy, and make sure to follow <a href= "https://twitter.com/nateliason" data-w-id= "d1677704-a9e3-fe91-ad87-171fd9c5d891" data-wf-id= "["d1677704-a9e3-fe91-ad87-171fd9c5d891"]" data-automation-id= "dyn-item-description-input">Nat</a>, <a href= "https://twitter.com/therealneils" data-w-id= "7401f80f-9dde-8a3a-7a6f-ed8f96be3e3b" data-wf-id= "["7401f80f-9dde-8a3a-7a6f-ed8f96be3e3b"]" data-automation-id="dyn-item-description-input">Neil</a>, and <a href="https://twitter.com/adilmajid" data-w-id= "0ea77202-f2ac-a6e8-5273-14f5c39d0198" data-wf-id= "["0ea77202-f2ac-a6e8-5273-14f5c39d0198"]" data-automation-id="dyn-item-description-input">Adil</a> on Twitter and share your thoughts on the episode.</p> <p class="p1"><strong><span class="s1" style= "font-size: 18pt;">Links from the Episode:</span></strong></p> <p class="p1"><strong><span class="s1" style= "font-size: 14pt;">Mentioned in the Show:</span></strong></p> <ul> <li class="p1"><span class="s1"><a href= "https://www.duolingo.com/">Duolingo</a> (4:47)</span></li> <li class="p1"><span class="s1"><a href= "https://www.nytimes.com/">The New York Times</a> (5:25)</span></li> <li class="p1"><span class="s1"><a href= "https://www.codementor.io/">Codementor</a> (29:47)</span></li> <li class="p1"><span class="s1"><a href= "https://www.cursor.com/">Cursor</a> (29:55)</span></li> <li class="p1"><span class="s1"><a href= "https://www.starlink.com/us/">Starlink</a> (44:43)</span></li> <li class="p1"><span class="s1"><a href= "https://developer.apple.com/wwdc24/">WWDC24</a> (45:06)</span></li> <li class="p1"><span class="s1"><a href= "https://www.outsidethesystempodcast.com/">Outside the System</a> (53:15)</span></li> <li class="p1"><span class="s1"><a href= "https://tuckercarlson.com/bukele">Tucker Carlson and Bukele</a> (53:25)</span></li> <li class="p1"><span class="s1"><a href= "https://www.zeekr.eu/models/001">Zeekr 001</a> (1:01:12)</span></li> <li class="p1"><span class="s1"><a href= "https://www.outsidethesystempodcast.com/28-crypto-confidential-with-nat-eliason/"> Outside the System: Crypto Confidential episode</a> (1:05:56)</span></li> <li class="p1"><span class="s1"><a href= "https://deepmind.google/">DeepMind</a> (1:08:25)</span></li> <li class="p1"><span class="s1"><a href= "https://inflection.ai/">Inflection AI</a> (1:09:13)</span></li> </ul> <p class="p1"><strong><span class="s1" style= "font-size: 14pt;">Books Mentioned:</span></strong></p> <ul> <li class="p1"><a href= "https://worldaftercapital.org/"><span class="s1">The World After Capital</span></a> (<a href= "https://www.adilmajid.com/notes/the-world-after-capital">Adil's Book Notes</a>)</li> <li class="p1"><span class="s1"><a href= "https://www.amazon.com/Homo-Deus-Brief-History-Tomorrow/dp/0062464310"> Homo Deus</a> (0:14) (<a href= "https://www.madeyouthinkpodcast.com/episode/homo-deus-by-yuval-noah-harari">Book Episode</a>) (<a href= "https://www.nateliason.com/notes/homo-deus-by-yuval-noah-harari">Nat’s Book Notes</a>) (<a href= "https://www.adilmajid.com/notes/homo-deus">Adil's Book Notes</a>)</span></li> <li class="p1"><span class="s1"><a href= "https://www.amazon.com/Novacene-Coming-Hyperintelligence-James-Lovelock/dp/024139936X"> Novacene</a> (0:21) (<a href= "https://www.madeyouthinkpodcast.com/episode/novacene">Book Episode</a>)</span></li> <li class="p1"><span class="s1"><a href= "https://www.amazon.com/Beginning-Infinity-Explanations-Transform-World/dp/0143121359"> The Beginning of Infinity</a> (0:29) (<a href= "https://www.madeyouthinkpodcast.com/episode/the-beginning-of-infinity-by-david-deutsch">Book Episode</a>) (<a href= "https://www.nateliason.com/notes/beginning-of-infinity-david-deutsch">Nat’s Book Notes</a>)</span></li> <li class="p1"><span class="s1"><a href= "https://www.madeyouthinkpodcast.com/episode/the-war-on-normal-people-by-andrew-yang"> The War on Normal People</a> (0:35) (<a href= "https://www.madeyouthinkpodcast.com/episode/the-war-on-normal-people-by-andrew-yang">Book Episode</a>) (<a href= "https://www.nateliason.com/notes/war-on-normal-people-andrew-yang">Nat's Book Notes</a>)</span></li> <li class="p1"><span class="s1"><a href= "https://www.amazon.com/Into-Amazon-Trailblazing-Scientist-Conservationist/dp/1324021268"> Into the Amazon</a> (7:52) (<a href= "https://www.madeyouthinkpodcast.com/episode/into-the-amazon">Book Episode</a>)</span></li> <li class="p1"><span class="s1"><a href= "https://www.amazon.com/Coming-Wave-Technology-Twenty-first-Centurys/dp/0593593952"> The Coming Wave</a> (1:08:04)</span></li> </ul> <p class="p1"><span style="font-size: 14pt;"><strong><span class= "s1">People Mentioned:</span></strong></span></p> <ul> <li class="p1"><a href= "https://x.com/albertwenger?lang=en"><span class="s1">Albert Wenger</span></a></li> <li class="p1"><span class="s1"><a href= "https://en.wikipedia.org/wiki/Yuval_Noah_Harari">Yuval Noah Harari</a> (0:13)</span></li> <li class="p1"><span class="s1"><a href= "https://www.andrewyang.com/">Andrew Yang</a> (0:35) (<a href= "https://www.madeyouthinkpodcast.com/episode/ubi-qa-a-conversation-with-presidential-candidate-andrew-yang">Book Episode</a>)</span></li> <li class="p1"><span class="s1"><a href= "https://en.wikipedia.org/wiki/George_R._R._Martin">George R. R. Martin</a> (18:00)</span></li> <li class="p1"><span class="s1"><a href= "https://en.wikipedia.org/wiki/John_Gray_(philosopher)">John Gray</a> (44:25)</span></li> <li class="p1"><span class="s1"><a href= "https://en.wikipedia.org/wiki/Francisco_Franco">Francisco Franco</a> (58:21)</span></li> <li class="p1"><span class="s1"><span class="author notFaded" data-width=""><a class="a-link-normal" href= "https://en.wikipedia.org/wiki/Mustafa_Suleyman">Mustafa Suleyman</a></span>(1:08:25)</span></li> </ul> <p class="p1"><span style="font-size: 14pt;"><strong><span class= "s1">Show Topics:</span></strong></span></p> <p class="p1"><span class="s1">(0:00) In today’s episode, we’re diving into The World After Capital by Albert Wenger. We kick off the episode by reflecting on previous episodes and reads we’ve had with books that debates what is coming after the current industrial era. What’s next for human civilization? </span></p> <p class="p1"><span class="s1">(3:57) One of the book's strengths is its historical framing. While Wenger presents the situation well, his solutions and theories about the future were hard to fully agree with. </span></p> <p class="p1"><span class="s1">(8:34) Nat, Neil, and Adil explain how Wenger sets up the big picture. He argues that we’re on the cusp of a major historical shift where we can no longer predict the next step due to fundamental changes. In each era, a scarcity drives human behavior. Today, Wenger contends that the finite resource is attention. </span></p> <p class="p1"><span class="s1">(10:55) Have we shifted the problem from capital to attention by untethering currency from a hard asset? Leading companies like Microsoft and Google are powerful not because of their capital but because they control our attention. </span></p> <p class="p1"><span class="s1">(14:57) Attention vs. time. Wenger refers to the "job loop" where time is exchanged for money. With the internet, you can create things with no marginal cost, selling without a major time investment.</span></p> <p class="p1"><span class="s1">(16:42) Aside from attention, what other contenders do we have as the next scarce resource?</span></p> <p class="p1"><span class="s1">(19:21) The book's purpose is not just to observe shifting scarcity but to highlight how each shift has led to widespread violence. Wenger aims to minimize or avoid this violence. Has the violence already started, and how might it differ this time around?</span><span class="s1"> </span></p> <p class="p1"><span class="s1">(24:52) How new inventions often replace old methods, and people adapt. AI could be the first technology in our lifetime to put many people out of work. Should we be worried? While we’re used to working with people in complex organizations, AI’s impact may take time to fully manifest, much like the gradual replacement of horses by cars.</span></p> <p class="p1"><span class="s1">(32:01) Why learning how to work with AI tools can give you a future advantage. </span></p> <p class="p1"><span class="s1">(33:49) The world population faces fertility problems and declining birth rates. If population decline is gradual, it’s manageable. But how will it play out? </span></p> <p class="p1"><span class="s1">(38:01) Nat, Neil, and Adil point out one major disagreement they have with the author's idea of how to find meaning in your life.</span></p> <p class="p1"><span class="s1">(40:30) The first of Wenger’s proposed solutions is mindfulness and meditation.</span></p> <p class="p1"><span class="s1">(42:19) Wenger emphasizes information freedom with internet access for all, which is a good start. Decentralizing access ensures it can't be stopped or taken away. We also touch on the topic of universal basic income (UBI),</span></p> <p class="p1"><span class="s1">(45:42) Do we just need to "get over" our right to privacy and scarcity thinking? We explain our disagreements with Wenger and how p</span><span class="s1">rivacy may be incompatible with technological progress.</span></p> <p class="p1"><span class="s1">(55:03) Transforming a place from dangerous to moderately safe is no easy feat. We examine El Salvador's turnaround under Bukele. </span></p> <p class="p1"><span class="s1">(1:00:17) Discussing the significant changes over the span of 20 years. We also talk about cars made in China, noting how the perception of "Made in China" has evolved from being seen as cheap to being recognized for quality.</span></p> <p class="p1"><span class="s1">(1:03:15) If a solution requires "everyone needs to," it’s likely not a practical solution. Effective solutions must work with current incentives and human behavior. We discuss the importance of having a fluid career identity and finding deeper meaning in life beyond a job.</span></p> <p class="p1"><span class="s1">(1:07:32) That concludes this episode! Have you read The World After Capital? Let us know your thoughts! Next up, we will be reading Endurance by Alfred Lansing. <a href= "https://www.amazon.com/Endurance-Shackletons-Incredible-Alfred-Lansing/dp/0465062881"> Grab a copy of the book here</a>, check out our <a href= "https://www.madeyouthinkpodcast.com/">website</a>, and give us a <a href="https://www.instagram.com/madeyouthinkpodcast">follow on Instagram</a> to stay in the loop on what's happening on the Made You Think podcast.</span></p> <p class="p1">If you enjoyed this episode, let us know by leaving a review on iTunes and tell a friend. As always, let us know if you have any book recommendations! You can say hi to us on Twitter <a href="https://twitter.com/therealneils">@TheRealNeilS</a>, <a href="https://twitter.com/adilmajid">@adilmajid</a>, <a href= "https://twitter.com/nateliason">@nateliason</a> and share your thoughts on this episode.</p> <p class="p1">You can now support Made You Think using the Value-for-Value feature of Podcasting 2.0. This means you can directly tip the co-hosts in BTC with minimal transaction fees. To get started, simply download a podcast app (like Fountain or Breez) that supports Value-for-Value and send some BTC to your in-app wallet. You can then use that to support shows who have opted-in, including Made You Think! We’ll be going with this direct support model moving forward, rather than ads.</p> <p class="p1">Thanks for listening. See you next time!</p>
July 5, 2024
<p data-w-id="f94321b9-26af-a6f7-4839-1f643dc9d403" data-wf-id= "["f94321b9-26af-a6f7-4839-1f643dc9d403"]" data-automation-id="dyn-item-description-input"><em>“I could hardly form the words. My mouth wasn’t working. My heart hammered in my ears and pins and needles burned my hands and feet. I squeezed my fists as hard as I could to get them to stop hurting as I stumbled into my office and fumbled through my laptop password, pulling up the message that had thrown me out of bed: </em></p> <p data-w-id="f94321b9-26af-a6f7-4839-1f643dc9d403" data-wf-id= "["f94321b9-26af-a6f7-4839-1f643dc9d403"]" data-automation-id="dyn-item-description-input"><em>“Nat, someone found a way to hack us. It sounds bad. All of our funds might be at risk.”</em></p> <p data-w-id="f94321b9-26af-a6f7-4839-1f643dc9d403" data-wf-id= "["f94321b9-26af-a6f7-4839-1f643dc9d403"]" data-automation-id="dyn-item-description-input"><em>This was the absolute worst-case scenario. The one I’d pushed to the back of my mind. The one I pretended was impossible so I could sleep at night. I’d always accepted the risk that I could lose all of my money. But if I lost a hundred million dollars of other people’s money…”</em></p> <p data-w-id="d4ba2dc5-da09-17f9-b044-2243b21ab2e9" data-wf-id= "["d4ba2dc5-da09-17f9-b044-2243b21ab2e9"]" data-automation-id="dyn-item-description-input">Welcome back to another episode of Made You Think! Today’s episode is extra special as we talk all things Crypto Confidential, a brand-new book by our very own co-host, Nathaniel Eliason. Join us as Nat shares the behind-the-scenes journey of writing and launching his book. Whether you're a seasoned crypto enthusiast or just curious, this episode offers a fascinating glimpse into the world of crypto through Nat’s insightful storytelling. </p> <p data-w-id="e3766390-8e0b-8cd0-9782-8449f1fd9b10" data-wf-id= "["e3766390-8e0b-8cd0-9782-8449f1fd9b10"]" data-automation-id="dyn-item-description-input">We cover a wide range of topics including:</p> <ul role="list" data-w-id="fbe9e498-ed48-798e-5343-570bfadfca48" data-wf-id="["fbe9e498-ed48-798e-5343-570bfadfca48"]" data-automation-id="dyn-item-description-input"> <li data-w-id="5041942d-b36e-58d9-3a89-0c112488777c" data-wf-id= "["5041942d-b36e-58d9-3a89-0c112488777c"]" data-automation-id="dyn-item-description-input">Nat's journey of writing Crypto Confidential</li> <li data-w-id="bf7e7b80-86c2-a88a-eca2-835493fd4dcb" data-wf-id= "["bf7e7b80-86c2-a88a-eca2-835493fd4dcb"]" data-automation-id="dyn-item-description-input">Differences in promoting fiction vs. nonfiction</li> <li data-w-id="bf7e7b80-86c2-a88a-eca2-835493fd4dcb" data-wf-id= "["bf7e7b80-86c2-a88a-eca2-835493fd4dcb"]" data-automation-id="dyn-item-description-input">How Nat learned from other successful book marketers</li> <li data-w-id="b4dfa27a-ebf9-99ae-46e4-6fdf7f056eac" data-wf-id= "["b4dfa27a-ebf9-99ae-46e4-6fdf7f056eac"]" data-automation-id="dyn-item-description-input">Challenges of book promotion and strategy</li> <li data-w-id="0080779c-848e-4290-76ef-2c720094f48a" data-wf-id= "["0080779c-848e-4290-76ef-2c720094f48a"]" data-automation-id="dyn-item-description-input">The creative process behind book cover design</li> </ul> <p data-w-id="74fe1455-0573-afc5-3f6c-b9522fe12956" data-wf-id= "["74fe1455-0573-afc5-3f6c-b9522fe12956"]" data-automation-id="dyn-item-description-input">And much more. Please enjoy, and make sure to follow <a href= "https://twitter.com/nateliason" data-w-id= "d1677704-a9e3-fe91-ad87-171fd9c5d891" data-wf-id= "["d1677704-a9e3-fe91-ad87-171fd9c5d891"]" data-automation-id= "dyn-item-description-input">Nat</a>, <a href= "https://twitter.com/therealneils" data-w-id= "7401f80f-9dde-8a3a-7a6f-ed8f96be3e3b" data-wf-id= "["7401f80f-9dde-8a3a-7a6f-ed8f96be3e3b"]" data-automation-id="dyn-item-description-input">Neil</a>, and <a href="https://twitter.com/adilmajid" data-w-id= "0ea77202-f2ac-a6e8-5273-14f5c39d0198" data-wf-id= "["0ea77202-f2ac-a6e8-5273-14f5c39d0198"]" data-automation-id="dyn-item-description-input">Adil</a> on Twitter and share your thoughts on the episode.</p> <p class="p1"><strong><span style="font-size: 18pt;">Links from the Episode:</span></strong></p> <p class="p1"><strong><span style="font-size: 14pt;">Mentioned in the Show:</span></strong></p> <ul> <li class="p1"><a href= "https://twitter.com/nateliason/status/1806779068911865894">Crypto Confidential early release in Toronto</a> (1:56)<span class= "Apple-converted-space"> </span></li> <li class="p1"><a href= "https://www.tiktok.com/@dragonsteelbooks/video/7301860026379980075"> Brandon Sanderson signing 5,000 copies in 3 hours</a> (8:37)</li> <li class="p1"><a href= "https://www.brandonsanderson.com/writing-advice/">Brandon Sanderson advice and lectures</a> (8:56)</li> <li class="p1"><a href= "https://blog.nateliason.com/p/losing-10-million">10 Things I Learned Losing 10 Million Dollars</a> (18:30)</li> <li class="p1"><a href= "https://www.olympusdao.finance/">Olympus</a> (50:55)</li> <li class="p1"><a href= "https://sites.libsyn.com/402689/28-crypto-confidential-with-nat-eliason"> Outside the System: Crypto Confidential with Nat Eliason</a> (58:55)</li> </ul> <p class="p1"><span style="font-size: 14pt;"><strong>Books Mentioned:</strong></span></p> <ul> <li class="p1"><a href= "https://www.amazon.com/gp/product/0593714040?&tag=cryptoconfidential-20"> Crypto Confidential</a></li> <li class="p1"><a href= "https://www.amazon.com/Founders-Paypal-Entrepreneurs-Shaped-Silicon/dp/1501197266"> The Founders</a> (22:24)</li> <li class="p1"><a href= "https://www.amazon.com/Zero-One-Notes-Startups-Future/dp/0804139296"> Zero to One</a> (23:23) (<a href= "https://www.nateliason.com/notes/zero-one-peter-theil">Nat's Book Notes</a>)</li> <li class="p1"><a href= "https://www.amazon.com/Red-Rising-Pierce-Brown/dp/034553980X">Red Rising</a> (25:08)</li> <li class="p1"><a href= "https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299"> Atomic Habits</a> (26:49) (<a href= "https://www.nateliason.com/notes/atomic-habits-james-clear">Nat's Book Notes</a>)</li> <li class="p1"><a href= "https://www.amazon.com/Three-Body-Problem-Cixin-Liu/dp/0765382032"> The Three-Body Problem</a> (28:33) (<a href= "https://www.madeyouthinkpodcast.com/episode/three-body-problem">Book Episode</a>) (<a href= "https://www.nateliason.com/notes/the-three-body-problem-cixin-liu">Nat’s Book Notes</a>)</li> <li class="p1"><a href= "https://www.amazon.com/Hour-Body-Uncommon-Incredible-Superhuman/dp/030746363X"> The 4-Hour Body</a> (36:11)</li> <li class="p1"><a href= "https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357"> The 4-Hour Workweek</a> (36:26) (<a href= "https://www.nateliason.com/notes/4-hour-workweek-timothy-ferriss">Nat's Book Notes</a>)</li> <li class="p1"><a href= "https://www.amazon.com/Trust-Me-Lying-Confessions-Manipulator/dp/1591846285"> Trust Me, I’m Lying</a> (38:48)</li> <li class="p1"><a href= "https://www.amazon.com/Obstacle-Way-Timeless-Turning-Triumph/dp/1591846358"> The Obstacle Is the Way</a> (40:40)</li> <li class="p1"><a href= "https://www.amazon.com/Ego-Enemy-Ryan-Holiday/dp/1591847818">Ego is the Enemy</a> (41:00) (<a href= "https://www.nateliason.com/notes/ego-enemy-ryan-holiday">Nat's Book Notes</a>)</li> <li class="p1"><a href= "https://www.amazon.com/Deep-Work-Focused-Success-Distracted/dp/1455586692"> Deep Work</a> (41:40) (<a href= "https://www.nateliason.com/notes/deep-work-cal-newport">Nat's Book Notes</a>)</li> <li class="p1"><a href= "https://www.amazon.com/Elantris-Brandon-Sanderson/dp/0765350378">Elantris</a> (42:32)</li> <li class="p1"><a href= "https://www.amazon.com/Endurance-Shackletons-Incredible-Alfred-Lansing/dp/0465062881"> Endurance</a> (43:58)</li> <li class="p1"><a href= "https://www.amazon.com/Empire-Summer-Moon-Comanches-Powerful/dp/1416591060"> Empire of the Summer Moon</a> (44:09)</li> <li class="p1"><a href= "https://www.amazon.com/Kitchen-Confidential-Updated-Adventures-Underbelly/dp/0060899220"> Kitchen Confidential</a> (59:00)</li> </ul> <p><strong><span style="font-size: 14pt;">People Mentioned:</span></strong></p> <ul> <li class="p1"><a href="https://www.brandonsanderson.com/">Brandon Sanderson</a> (8:37)</li> <li class="p1"><a href="https://jimmysoni.com/">Jimmy Soni</a> (22:21)</li> <li class="p1"><a href= "https://en.wikipedia.org/wiki/Peter_Thiel">Peter Thiel</a> (23:43)<span class="Apple-converted-space"> </span></li> <li class="p1"><a href="https://jamesclear.com/">James Clear</a> (26:50)</li> <li class="p1"><a href="https://ericsjorgensen.com/">Eric Jorgensen</a> (32:04)</li> <li class="p1"><a href="https://pmillerd.com/">Paul Millerd</a> (32:17)</li> <li class="p1"><a href="https://tim.blog/">Tim Ferriss</a> (36:03)</li> <li class="p1"><a href="https://ryanholiday.net/">Ryan Holiday</a> (38:32)</li> <li class="p1"><a href="https://calnewport.com/">Cal Newport</a> (41:39)</li> <li class="p1"><a href= "https://en.wikipedia.org/wiki/Cormac_McCarthy">Cormac McCarthy</a> (43:47)</li> </ul> <p class="p1"><span style="font-size: 14pt;"><strong>Show Topics:</strong></span></p> <p class="p1">(0:00) In today’s episode, we delve into Nat’s upcoming book, Crypto Confidential, set to release on July 9th. <a href= "https://www.amazon.com/gp/product/0593714040?&tag=cryptoconfidential-20"> Get your copy here</a>! Nat discusses the book, the preparations for its launch, and the surprise of finding an early-released copy in a Toronto bookstore.</p> <p class="p1">(4:01) We explore the process of how bookstores order books, what it takes to keep them on the shelves, and the criteria for returning unsold copies.</p> <p class="p1">(7:40) Signed copies of books, and how authors get creative in distributing their signature across a wide number of publishings.<span class="Apple-converted-space"> </span></p> <p class="p1">(12:52) <span class="Apple-converted-space">Nat shares how he balanced promoting Crypto Confidential to his existing audience while also attracting new readers. He reveals his strategy of getting pre-ordered copies into readers’ hands early to generate online testimonials by the release date, despite disagreement from his publishers.</span></p> <p class="p1">(19:38) We talk about how the promotion strategy may change after the book release. At what point do you take your foot off the gas?</p> <p class="p1">(24:16) The effectiveness of word-of-mouth marketing and why it’s such a powerful strategy. We compare the promotion of fiction and nonfiction books, noting that fiction is often less promoted by authors and more by publishers. How does promotional work differ between these genres?</p> <p class="p1">(27:33) Nat talks a bit about his upcoming science-fiction book, HUSK, and how he would change his promotion strategy the next time around.</p> <p class="p1">(31:10) How can authors maintain momentum and sustain genuine interest in the book? The difference between organic enthusiasm surrounding the book vs. prompted posts.</p> <p class="p1">(36:00) Insights from successful book marketers and the strategies that contributed to their success. Spoiler: It’s NOT about bombarding your email list.</p> <p class="p1">(38:29) The importance of incorporating valuable content into your books. Regardless of the niche, avoid creating “popcorn” books that lack substance.</p> <p class="p1">(43:44) Being committed for the long haul as an author, and how it can often take years and multiple books to see your success.</p> <p class="p1">(45:50) We dive deeper into the book and explore Nat’s motivation behind writing it. Plus, Nat emphasizes the importance of portraying both the lows and highs to engage readers emotionally throughout the narrative.</p> <p class="p1">(50:31) What was something that Nat had to cut from the final version of the book? He shares more about his experience with Olympus and how easy it is for people to get carried away while trading.<span class="Apple-converted-space"> </span></p> <p class="p1">(55:06) The story of Crypto Confidential began in early 2021 as Nat started to get more into crypto. He eventually found his writing sweet spot by focusing more on narration and less on detailed explanations, with the intermediary chapters providing essential, but non-critical, background information.</p> <p class="p1">(1:01:08) The cover of Crypto Confidential. What guidance was given in order to come up with the final cover of the book?</p> <p class="p1">(1:04:42) Nathaniel Eliason vs. Nat Eliason </p> <p class="p1">(1:07:17) That wraps up this episode! If you’d like to order a copy of Crypto Confidential, <a href= "https://www.amazon.com/gp/product/0593714040?&tag=cryptoconfidential-20"> you can do so here</a>! Make sure to leave a review and let us know your thoughts on the new book. This is a great read for anyone regardless of if you’re into the crypto world or not. Stay tuned for our next episode covering <a href= "https://www.amazon.com/Endurance-Shackletons-Incredible-Alfred-Lansing/dp/0465062881"> Endurance by Alfred Lansing</a>.</p> <p class="p1">If you enjoyed this episode, let us know by leaving a review on iTunes and tell a friend. As always, let us know if you have any book recommendations! You can say hi to us on Twitter <a href="https://twitter.com/therealneils">@TheRealNeilS</a>, <a href="https://twitter.com/adilmajid">@adilmajid</a>, <a href= "https://twitter.com/nateliason">@nateliason</a> and share your thoughts on this episode.</p> <p class="p1">You can now support Made You Think using the Value-for-Value feature of Podcasting 2.0. This means you can directly tip the co-hosts in BTC with minimal transaction fees. To get started, simply download a podcast app (like Fountain or Breez) that supports Value-for-Value and send some BTC to your in-app wallet. You can then use that to support shows who have opted-in, including Made You Think! We’ll be going with this direct support model moving forward, rather than ads.</p> <p class="p1">Thanks for listening. See you next time!</p>
Jim O'Shaughnessy
Mercatus Center at George Mason University
Stephen West
Sean Carroll | Wondery
Russ Roberts
Jacke Wilson / The Podglomerate
Lex Fridman
Edmonds and Warburton
All-In Podcast, LLC
Michael Shermer
Shane Parrish
Sam Harris
Tamler Sommers & David Pizarro
Theories of Everything
BBC Radio 4
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