by Madroit Podcast
Jordan Haynes & Winston Hofer host The Madroit Podcast. Get short podcasts that deliver marketing and sales insights that can help you level up your business. For those who aren't in marketing all day, it's marketing simplified in short episodes. Learn from experts who share their knowledge across B2B and B2C markets, providing insights for small to large businesses. You'll get actionable marketing nuggets to achieve marketing growth that lead to sales and help level you up. Subscribe now to gain valuable insights that are easy easy to understand and help level you up.
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🇺🇲
Publishing Since
7/3/2024
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April 9, 2025
<p>In this episode of the Madroit Podcast, Jordan and Winston dive into six essential SEO strategies to enhance your search engine ranking and attract more customers. They start by explaining the importance of keyword research, including the use of tools like Google Keyword Planner and the benefits of focusing on long-tail keywords. They then discuss optimizing on-page SEO by incorporating keywords naturally that provide the most value. The importance of creating quality and consistent content is emphasized, as well as ensuring your website's speed and mobile friendliness. Jordan and Winston also highlight the significance of building quality backlinks and optimizing your Google Business Profile to improve local search results. Tune in for actionable insights and steps to improve your SEO and drive more traffic to your website.</p><p><br></p><p>Episode #: 37</p><p><br></p><p>Visit our website: <a href="https://madroitmarketing.com/" target="_blank" rel="noopener noreferrer">https://madroitmarketing.com</a></p><p>LinkedIn: <a href="https://www.linkedin.com/company/madroit-marketing/" target="_blank" rel="noopener noreferrer">https://www.linkedin.com/company/madroit-marketing/</a></p><p>Facebook: <a href="https://www.facebook.com/MadroitMarketing/" target="_blank" rel="noopener noreferrer">https://www.facebook.com/MadroitMarketing/</a></p><p>Instagram: <a href="https://www.instagram.com/madroitmarketing/" target="_blank" rel="noopener noreferrer">https://www.instagram.com/madroitmarketing/</a> </p><p>TikTok: <a href="https://www.tiktok.com/@madroitmarketing%E2%81%A0" target="_blank" rel="noopener noreferrer">https://www.tiktok.com/@madroitmarketing</a></p><p>Youtube: <a href="https://www.youtube.com/@madroit/featured" target="_blank" rel="noopener noreferrer">https://www.youtube.com/@madroit/featured</a></p><p><br></p><p>00:00 Introduction to the Episode Topic </p><p>00:18 Unpacking SEO: What It Is and Why It Matters</p><p>00:52 Keyword Research: The Foundation of SEO</p><p>02:19 On-Page SEO: Optimizing Your Website</p><p>04:29 Creating Quality Content: Consistency is Key</p><p>06:08 Website Speed and Mobile Friendliness</p><p>07:58 Building Quality Backlinks</p><p>09:42 Optimizing Your Google Business Profile</p><p>11:17 Conclusion and Reach Out With Questions to <a href="http://madroitmarketing.com/podcast" target="_blank" rel="noopener noreferrer">madroitmarketing.com/podcast</a></p>
March 19, 2025
<p>Join hosts Jordan Winston and Winston as they dive into effective trade show marketing strategies based on their visit to the West Michigan Home and Garden Show. They discuss insights from Schaafsma Heating and Cooling, Easttown Construction, Harder and Warner Landscaping, Turf Badger and Pest Badger, Extreme Engineered Floor Systems, LimeWire Automation, Guardian Alarm, Klosterman's Landscaping, Everett's Landscape, Hutcherson Construction, Grace Adventures, and Higher Health Chiropractic. Learn about the dos and don'ts of booth presentation and follow-up strategies to maximize your trade show success. </p><p><br></p><p>Episode #: 37</p><p><br></p><p>Visit our website: <a href="https://madroitmarketing.com/" target="_blank" rel="noopener noreferrer">https://madroitmarketing.com</a></p><p>LinkedIn: <a href="https://www.linkedin.com/company/madroit-marketing/" target="_blank" rel="noopener noreferrer">https://www.linkedin.com/company/madroit-marketing/</a></p><p>Facebook: <a href="https://www.facebook.com/MadroitMarketing/" target="_blank" rel="noopener noreferrer">https://www.facebook.com/MadroitMarketing/</a></p><p>Instagram: <a href="https://www.instagram.com/madroitmarketing/" target="_blank" rel="noopener noreferrer">https://www.instagram.com/madroitmarketing/</a> </p><p>TikTok: <a href="https://www.tiktok.com/@madroitmarketing%E2%81%A0" target="_blank" rel="noopener noreferrer">https://www.tiktok.com/@madroitmarketing</a></p><p><a href="https://www.tiktok.com/@madroitmarketing%E2%81%A0" target="_blank" rel="noopener noreferrer"></a>Youtube: <a href="https://www.youtube.com/@madroit/featured" target="_blank" rel="noopener noreferrer">https://www.youtube.com/@madroit/featured</a></p><p><br></p><p>00:00 Introduction to the Madroit Podcast </p><p>00:17 Exploring Trade Show Marketing </p><p>01:04 Schaafsma Heating and Cooling Insights </p><p>03:24 East Town Construction Highlights </p><p>05:21 Harder and Warner Landscaping Strategies </p><p>07:20 Turf Badger and Pest Badger Overview </p><p>09:16 Xtreme Engineered Floor Systems </p><p>11:01 LimeWire Automation Networking </p><p>12:22 Guardian Alarm's Interactive Display </p><p>13:37 Kloosterman's Landscaping Display </p><p>14:56 Everett's Landscape Booth </p><p>16:58 Hutcherson Construction's Approach </p><p>18:32 Grace Adventures' Passionate Team </p><p>20:45 Higher Health Chiropractic's Care </p><p>24:00 Key Takeaways and Final Thoughts </p><p>30:35 Conclusion and Reach Out With Questions to <a href="http://madroitmarketing.com/podcast" target="_blank" rel="noopener noreferrer">madroitmarketing.com/podcast</a></p>
March 5, 2025
<p>In this episode of the Madroit podcast, hosts Jordan and Winston cover six essential features to make your business website effective. They emphasize the importance of color, spacing, and content in creating a strong digital presence. They discuss the significance of targeting the right audience, designing clear calls to action, and ensuring a user-friendly flow on your site. Additionally, they highlight the necessity of answering the five Ws (Who, What, Why, Where, When) and maintaining functionality, such as working links and mobile compatibility. The episode concludes with a discussion on the importance of detailed calls to action and addressing customer engagement levels. </p><p><br></p><p>Episode #: 36</p><p><br></p><p>Visit our website: <a href="https://madroitmarketing.com/" target="_blank" rel="noopener noreferrer">https://madroitmarketing.com</a></p><p>LinkedIn: <a href="https://www.linkedin.com/company/madroit-marketing/" target="_blank" rel="noopener noreferrer">https://www.linkedin.com/company/madroit-marketing/</a></p><p>Facebook: <a href="https://www.facebook.com/MadroitMarketing/" target="_blank" rel="noopener noreferrer">https://www.facebook.com/MadroitMarketing/</a></p><p>Instagram: <a href="https://www.instagram.com/madroitmarketing/" target="_blank" rel="noopener noreferrer">https://www.instagram.com/madroitmarketing/</a> </p><p>TikTok: <a href="https://www.tiktok.com/@madroitmarketing%E2%81%A0" target="_blank" rel="noopener noreferrer">https://www.tiktok.com/@madroitmarketing</a></p><p>Youtube: <a href="https://www.youtube.com/@madroit/featured" target="_blank" rel="noopener noreferrer">https://www.youtube.com/@madroit/featured</a></p><p><br></p><p>00:00 Introduction to Episode Topic</p><p>00:18 The Importance of Your Website </p><p>00:43 The Big Three: Color, Spacing, and Content </p><p>01:33 Target Audience and Emotional Appeal </p><p>02:16 Effective Calls to Action </p><p>02:44 The Customer Journey and Skimmability </p><p>03:24 The Five Ws of Your Website </p><p>04:19 Doing the Little Things Well </p><p>05:37 Common Website Pitfalls </p><p>08:27 Advanced Calls to Action </p><p>10:27 Conclusion and Reach Out With Questions to <a href="http://madroitmarketing.com/podcast" target="_blank" rel="noopener noreferrer">madroitmarketing.com/podcast</a></p>
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