by Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker
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April 15, 2025
<p>In this episode of Marketing Operators, we get into a mix of marketing topics that are top of mind for us this week, plus we answer a listener question from the MOperators Hotline.</p><p>First, we break down Meta’s Conversion Lift Testing, including how it measures ad performance, its limitations, and when it’s most useful for your business. We also discuss how AI tools are revolutionising creative production, from automating time-consuming tasks like image and video creation to enabling more personalised, scalable content at a fraction of the traditional cost. Next up, we explore product seeding, including effective strategies for influencer outreach, tracking success, and improving hit rates. We wrap up by answering one of our listener’s questions on running incrementality tests for a low eight-figure brand with a million-dollar ad spend split between Meta and Google Search.</p><p>Tune in for insights on ad testing, creative strategies, and influencer marketing to help optimize your marketing efforts and create sustainable growth.</p><p><br /></p><p>If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6</p><p><br /></p><p>00:00 April Fool's Campaigns and Brand Values</p><p>02:48 Innovative Product Launches and Creative Processes</p><p>05:58 Testing and Measurement Strategies in Marketing</p><p>12:05 Incrementality Testing: Meta vs. Haus</p><p>17:49 Optimizing Marketing Strategies for Growth</p><p>23:47 AI in Influencer Marketing and Brand Ambassadors</p><p>31:44 Scaling Influencer Programs with AI</p><p>35:57 Optimizing Product Seeding Strategies</p><p>39:27 Transforming Customer Support with Technology</p><p>46:46 Leveraging AI for Creative Generation</p><p>55:19 Exploring New Technologies in Marketing</p><p><br /></p><p><br /></p><p>Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw</p><p> </p><p>Powered by:</p><p>Motion.</p><p>https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-readshttps://motionapp.com/creative-trends</p><p><br /></p><p>Prescient AI.</p><p>https://www.prescientai.com/operators</p><p><br /></p><p>Richpanel.</p><p>https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc</p><p><br /></p><p>Aftersell.</p><p>https://www.aftersell.com/operators</p><p><br /></p><p>Haus.</p><p>http://Haus.io/operators</p><p><br /></p><p><br /></p><p>Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9</p><p><br /></p><p>Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPS</p><p><br /></p><p>Sign up to the 9 Operators newsletter here: https://9operators.com/</p>
April 8, 2025
<p>Email marketing isn’t dead - but it can often be done better. Today we’re joined by Karly Craig, author of Email Is Not Dead and seasoned ecommerce operator, to talk about the email marketing strategies that actually drive revenue.</p><p><br /></p><p>Karly shares why most brands are underutilising flows, especially when it comes to welcome sequences and post-purchase emails, and how extending these can lead to significantly higher conversion rates and long-term revenue. She walks through what a 30-day+ welcome flow could look like, how to inject personality and pattern-breakers into emails, and why category-specific messaging can make a big impact, especially when you offer multiple product types.</p><p><br /></p><p>We also dig into smart retention plays beyond email, including how to think about product drops, building anticipation with your list, and creating “got it” moments post-purchase, as well as diving into reactivation timing, how brands can drive second purchases with value-first strategies not just aggressive discounting, and much more.</p><p><br /></p><p>If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6</p><p><br /></p><p><br /></p><p>00:00 Introduction to Karly Craig and Her Journey</p><p>02:41 The Evolution of Karly's Book: Email is Not Dead</p><p>05:52 Key Pillars of Automated Flows in Marketing</p><p>12:00 Building Effective Email Flows for E-commerce</p><p>14:54 Post-Purchase Strategies and Customer Retention</p><p>18:05 Reactivation Strategies and Long-term Customer Engagement</p><p>20:54 Creating a Personalized Customer Experience</p><p>24:08 Leveraging Customer Accounts for Increased LTV</p><p>26:59 The Role of Discounts and Promotions in Retention</p><p>29:52 Final Thoughts on E-commerce Marketing Strategies</p><p>38:43 Building Customer Loyalty Through Engagement</p><p>41:57 Innovative Attribution Models for Marketing</p><p>45:07 Rethinking Loyalty Programs</p><p>49:14 Enhancing Customer Experience with Technology</p><p>52:54 Strategies for Successful Product Drops</p><p>01:01:00 Leveraging Community for Brand Growth</p><p>01:13:25 Investing in Personal Development Through Coaching</p><p><br /></p><p><br /></p><p>Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw</p><p><br /></p><p>Powered by:</p><p>Motion.</p><p>https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-readshttps://motionapp.com/creative-trends</p><p><br /></p><p>Prescient AI.</p><p>https://www.prescientai.com/operators</p><p><br /></p><p>Richpanel.</p><p>https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc</p><p><br /></p><p>Aftersell.</p><p>https://www.aftersell.com/operators</p><p><br /></p><p>Northbeam.</p><p>https://www.northbeam.io/</p><p><br /></p><p>Episode 24 with Jared Brody: https://youtu.be/PHrYerwwtJY</p><p><br /></p><p>Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9</p><p><br /></p><p>Sign up to the 9 Operators newsletter here: https://9operators.com/</p>
April 1, 2025
<p>Last week, a video featuring Saratoga water went viral - and the brand’s response, or lack thereof, got the ecom and marketing twitter world into a frenzy, with people calling them out for wasting a massive viral moment. We break down what we would’ve done as Saratoga’s CMO: how to respond to earned media moments, what brands should consider in viral situations, and how to quickly activate organic social and creator partnerships.</p><p><br /></p><p>We also get into Meta’s Andromeda engine - the machine learning upgrade powering Advantage+ Shopping Campaigns. We break down what it actually does, how it’s reshaping campaign structure and creative distribution, and whether it’s delivering better results in the accounts we manage.</p><p><br /></p><p>Lastly, we dive into AI-generated ad creative: what’s possible today, what’s coming fast, and how it’s already changing how marketing teams work - from research and creative briefs to production speed and creative volume. </p><p><br /></p><p>If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6</p><p><br /></p><p><br /></p><p>00:00 Introduction</p><p>02:53 Viral Morning Routine: The Ashton Hall Phenomenon</p><p>05:56 Saratoga Water's Missed Opportunity</p><p>08:49 Marketing Strategies in Response to Viral Moments</p><p>12:11 Meta's Andromeda: Enhancements in Ad Performance</p><p>15:04 Ad Campaign Structures and Performance Metrics</p><p>37:37 The Evolution of Ad Distribution</p><p>44:12 Innovations in E-commerce and Meta Shops</p><p>47:13 AI in Creative Production</p><p>57:03 The Future of Brand Marketing Strategies</p><p>01:01:12 Emerging Trends in Organic Social Media</p><p><br /></p><p>Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw</p><p> </p><p>Powered by:</p><p>Motion.</p><p>https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-readshttps://motionapp.com/creative-trends</p><p><br /></p><p>Prescient AI.</p><p>https://www.prescientai.com/operators</p><p><br /></p><p>Richpanel.</p><p>https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc</p><p><br /></p><p>Aftersell.</p><p>https://www.aftersell.com/operators</p><p><br /></p><p>Haus.</p><p>http://Haus.io/operators</p><p><br /></p><p><br /></p><p>Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9</p><p><br /></p><p>Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPS</p><p><br /></p><p>Sign up to the 9 Operators newsletter here: https://9operators.com/</p>
OPERATORS
Nik Sharma
Hampton
Hubspot Media
Andrew Faris
Andrew Wilkinson
Tier 11
David Senra
All-In Podcast, LLC
Greg Isenberg
Hubspot Media
The Ecommerce Playbook
BG2Pod
Shane Parrish
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