by Carolina Guzik
Welcome to The Tog Republic Podcast! Every week I will share with you an easy to implement marketing strategy for your photography business. Some episodes will be casual chats with industry leaders where they will be sharing a tip or two to help you grow your own photography business
Language
🇺🇲
Publishing Since
4/10/2017
Email Addresses
1 available
Phone Numbers
0 available
April 8, 2025
<p>Friend, if content creation feels overwhelming or you're stuck on what to post and where, you’re going to love today’s episode.</p><p>I had the absolute pleasure of chatting with Matty Loucas, a travel and hospitality photographer turned educator who’s all about helping creators grow their brand and make money through photography. He’s based in beautiful Barcelona, and he blends content creation with coaching in a way that feels honest, approachable, and doable — no burnout required.</p><p>In this episode, we dive into Matty’s approach to “Onion Strategy” — a genius and practical way to think about content marketing in layers. It’s all about building trust, visibility, and connection without having to be everywhere all the time.</p><p>We talk about:</p><ul><li><p>What the Onion Strategy is and how it works</p></li><li><p>How to approach content when you're a solo creative</p></li><li><p>Why repurposing content is a game-changer</p></li><li><p>Mistakes to avoid when trying to grow your brand online</p></li><li><p>And how to build a presence that attracts the right clients</p></li></ul><p>Whether you're brand new to content marketing or ready to take your strategy to the next level, this episode will inspire you to show up in a way that feels aligned, intentional, and impactful.</p><p><strong>Check out all the links to Matty here: </strong>www.thetogrepublic.com/podcast/the-onion-strategy-with-matty-loucas</p><p>--</p><p><strong>Offerings for Photographers</strong></p><p><strong>3 steps to turn Pinterest into a traffic machine (this is a freebie!):</strong><a href="https://thetogrepublic.com/join"></a><a href="https://thetogrepublic.com/join">https://thetogrepublic.com/join</a></p><p><strong>Purchase The Art of Pinning:</strong><a href="https://thetogrepublic.com/pinterest">https://thetogrepublic.com/pinterest</a></p><p><br></p>
March 4, 2025
<p>Friend, meet Vanessa Joy — a talented photographer specializing in weddings, portraits, and corporate branding across Austin, NJ, and NYC. On top of working with major brands and being a Canon Explorer of Light, Vanessa has built an incredible YouTube channel with 200K subscribers and over 500 videos!</p><p>In this episode, I chat with Vanessa about how creating video content can help photographers attract couples, build trust, and increase visibility. Whether you’re just starting out or want to level up your channel, this conversation is filled with practical tips to turn viewers into clients. You don’t want to miss it!</p><p><strong>You Can Find More About Vanessa Joy Here:</strong></p><p><a href="https://www.breatheyourpassion.com/" target="_blank">Photography Education</a></p><p><a href="https://bit.ly/freejoypreset" target="_blank">Download my favorite preset for free</a></p><p><a href="https://bit.ly/photoinsidermm" target="_blank">Apply to the Mastermind</a></p><p><a href="https://www.youtube.com/@VanessaJoy" target="_blank">Her YouTube Channel</a></p><p><br></p><p><strong>Some of My Favorite YouTube Channels:</strong></p><p><a href="https://www.youtube.com/@CeciliaBlomdahl" target="_blank">Cecilia Blomdahl</a></p><p><a href="https://www.youtube.com/@SamandVictor" target="_blank">Sam & Victor</a></p><p><a href="https://www.youtube.com/@HausByG" target="_blank">Georgen Loh</a></p><p><a href="https://www.youtube.com/@Her86m2" target="_blank">Her 86m2</a></p><p><a href="https://www.youtube.com/@carolinaguzik" target="_blank">My own :) </a></p><p>--</p><p><strong>Offerings for Photographers</strong></p><p><strong>3 steps to turn Pinterest into a traffic machine (this is a freebie!):</strong><a href="https://thetogrepublic.com/join"></a><a href="https://thetogrepublic.com/join">https://thetogrepublic.com/join</a></p><p><strong>Purchase The Art of Pinning:</strong><a href="https://thetogrepublic.com/pinterest">https://thetogrepublic.com/pinterest</a></p>
February 18, 2025
<p>Friend, meet the amazing Noella Andres! A former wedding photographer turned consultant and marketing expert, she now helps photographers expand their reach and impact while working closely with brands to build meaningful connections.</p><p>In this episode, Noella breaks down how photographers can collaborate with brands in a way that’s both strategic and mutually beneficial. We’re talking about what brand collaborations actually are, who can reach out to brands, and the best practices for attracting the right partnerships. Plus, Noella shares insights on brand expectations and common mistakes to avoid. If you’ve ever wanted to work with brands but weren’t sure where to start, this episode is for you!</p><p>You can find more about Noella Andres here:</p><p><a href="https://www.instagram.com/noellaandres/" target="_blank" rel="noopener noreferer">Her Instagram</a></p><p><br></p><p>--</p><p><strong>Offerings for Photographers</strong></p><p><strong>3 steps to turn Pinterest into a traffic machine (this is a freebie!):</strong><a href="https://thetogrepublic.com/join"></a><a href="https://thetogrepublic.com/join">https://thetogrepublic.com/join</a></p><p><strong>Purchase The Art of Pinning:</strong><a href="https://thetogrepublic.com/pinterest">https://thetogrepublic.com/pinterest</a></p><p><br></p>
Sue Bryce Education
Nathan Chanski - Photography Business Coach
Evie McLeod & Lindsey Roman
Cassidy Lynne, Bleav
Annemie Tonken
Unknown author
Ben Hartley
Jai Long
D'Arcy Benincosa
Unscripted Photographers
Kira Derryberry and Mary Fisk-Taylor
Nicole Begley
Allison Tyler Jones
Katelyn James
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