by George Fourie
Tune in as George Fourie from Martial Arts Media™ covers Marketing Tips and Strategies for Martial Arts Business and School Owners. Get modern ideas from the digital world for lead generation and retention. Guest interviews with successful industry experts.
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🇺🇲
Publishing Since
7/29/2016
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March 4, 2025
<p>Following up on Episode 155, Hakan Manav shares martial arts staff development strategies to build a high-performing team - giving you the freedom to scale and grow.</p><p>IN THIS EPISODE:</p><p>• How to transition from solo instructor to building a scalable team</p><p>• The first hire that can make or break your martial arts school's growth</p><p>• Why letting go is essential for business expansion and instructor success</p><p>• A proven framework for training and promoting instructors from within</p><p>• How to turn parents and adult students into valuable team members</p><p class="ql-align-justify">• And more </p><p><strong>INVITATION:</strong> If you’d like more info about working with me in and Hakan in Partners Mentor, Just message me ‘Mentor’ on Facebook and I’ll send the details over in a doc (no sales call required)<strong> </strong><a href="https://urlgeni.us/facebook/georgeprofile" rel="noopener noreferrer" target="_blank"><strong>Send Message On Personal Profile ></strong></a></p><p><strong>TRANSCRIPTION</strong></p><p class="ql-align-justify"><strong>George: </strong>Hey there, it's George Fourie. Welcome to another Martial Arts Media™ Business Podcast. So, this week I've got Hakan back on the call. Good day Hakan.</p><p class="ql-align-justify"><strong>Hakan:</strong> Hey George.</p><p class="ql-align-justify"><strong>George: </strong>In the previous episode 155 and you can check that out if you haven't, martialartsmedia.com/155. We spoke about the four obstacles that Hakan and his family overcame over the last 43 years to build their 1800 student strong academy.</p><p class="ql-align-justify">And so this week we thought we would dive deeper into these obstacles. Thanks for jumping on again, Hakan.</p><p class="ql-align-justify"><strong>Hakan: </strong>Pleasure to be here. Thank you</p><p class="ql-align-justify"><strong>George:</strong> We spoke a little bit about the product. We spoke about staff development, personal leadership. Let's loop into staff development for this call. Let's just dive a bit deeper and look at the things to watch out for. </p><p class="ql-align-justify">Why should we even be doing it? Which direction to take when scaling your school? </p><p class="ql-align-justify"><strong>Hakan: </strong>Absolutely. Once the product is nailed and you've got a great thing people are coming back for in terms of the actual martial art that you're teaching. The next step we want to think about is how we can deliver this at scale. For a number of reasons? </p><p class="ql-align-justify">First of all, we love what we do. But there are days that we might feel ill or we might want to go on holiday, or we're going to be away for various reasons. So you need the classes to be running at the same acceptable standard.</p><p class="ql-align-justify">So we've got those obvious reasons, but I want to touch on a personal experience that we went through as an academy. I'm going to say about 25 years ago now.</p><p class="ql-align-justify"><br></p>
February 24, 2025
<p>Hakan Manav reveals how they solved 4 growth obstacles martial arts school owners face and built a thriving, full‑time operation with 4 locations, a 30 staff, and 1,800 students.</p><p>IN THIS EPISODE:</p><p>• Explore the hidden product tweak that keeps students smiling and sparks unstoppable growth</p><p>• Uncover a fresh staff-training approach that secretly sculpts high-performing instructors</p><p>• Follow a surprising systems shortcut that quietly streamlines every corner of the academy</p><p>• Experience the leadership shift that frees you from day-to-day tasks and ignites team synergy</p><p>• A glimpse into the Manav’s families path to a 1,800-student academy by overcoming 4 key obstacles</p><p>• And more </p><p>FREE: Swipe the exact plan I use to fill martial arts schools with 200+ students within 7 months (And make sure your students are an incredible fit > Learn More</p><p>TRANSCRIPTION</p><p>GEORGE: Hey there, it's George Fourie. Welcome to another Martial Arts Media™ Business Podcast episode. Today I've got a guest with me and I was just looking through, I actually googled it, when the last time he was on the podcast and it goes back to episode 14, November the 1st, 2016.Nine years ago. Cool, welcome back Hakan. </p><p>HAKAN: Thank you George, happy to be here.</p><p>GEORGE: Awesome. So I'm trying to think when we had that podcast, I was probably, I saw you do a demonstration at Weimar and that's probably a couple of years before that. And you already had your DVDs. I think we still got your DVD box of your program. </p><p>HAKAN: We're telling our age, aren't we? </p><p>GEORGE: And I guess it's funny how like our journey together, work together. I also looked into Stripe and you've also the longest standing client that I've worked with in regards to marketing and Facebook ads.</p><p>And just the other day we got talking about helping more school owners and we decided to do a joint venture together in what we call Partners Mentor. And we'll probably talk a little bit about that, but there's a few things that we want to discuss in the industry, particularly where people are getting stuck, things that we are seeing. </p><p>There's a lot of our conversations on messenger back and forth and planning and doing some marketing and me getting feedback from what you're seeing on the mats, hands-on, me looking at what am I seeing around the industry, what's coming from different school owners around the globe, what people are facing.</p><p>And I think a good thing for us to be in this episode, one of a few, would be to, yeah, just have a bird's eye overview of looking where things are at in the industry, what are you seeing, where people are getting stuck, what's coming up and so forth. But before we get into that for those listening and they haven't met you, just give us a bit of a roundup. </p>
February 3, 2025
<p>After 13 years and working with 400+ martial arts school owners, I share my refined vision from helping school owners break the 100 student barrier, to 300, to $1M revenue per year. </p><h3 class="ql-align-justify">IN THIS EPISODE:</h3><ul><li>The three-part framework to attract, convert, and retain students for long-term growth</li><li>Why most martial arts school owners struggle with marketing—and how to fix it</li><li>A new lead follow-up engine that automates engagement and increases conversions</li><li>The one overlooked strategy that can increase school revenue by 20-30%</li><li>How to scale without burnout while maintaining a balanced personal and professional life</li><li class="ql-align-justify">And more </li></ul><br/><p><strong>INVITATION:</strong> If you’d like more info about working with me in <a href="https://go.martialartsmedia.com/partners-waitlist" rel="noopener noreferrer" target="_blank">Partners</a>, Just message me ‘Partners’ on <a href="https://urlgeni.us/fb_messenger/georgefourie" rel="noopener noreferrer" target="_blank">Facebook</a> and I’ll send the details over in a doc (no sales call required)</p><p><a href="https://urlgeni.us/fb_messenger/georgefourie" rel="noopener noreferrer" target="_blank"><strong>Send Message</strong></a></p><p><br></p><p><strong>TRANSCRIPTION</strong></p><p><br></p><p class="ql-align-justify">Today I want to take you through my plan to help 100 martial arts school owners scale from 100 to 300 students and help 10 martial arts school owners scale to 1 million dollars in annual revenue. I'm going to go through the whole plan. I'm going to take you through this google doc and I'm probably going to go a little off script just to give you a bit more context around how the story evolved, what got me here, what brought on this plan and all the rest. </p><p class="ql-align-justify">So, I'll start at the semi-beginning. 13 years ago I discovered martial arts at my five-year-old's first martial arts class. I'd never been to a martial arts class, and didn't know much about it. </p><p class="ql-align-justify">I saw the movies. All that I thought is, you know, for me as a first-time parent, what a great activity this looked like for my child to get into. And I was watching this class and to me the only words I could find to describe it was personal development in the physical form. </p><p class="ql-align-justify">I was seeing these kids stand six feet tall, disciplined, confident, and I thought wow these kids are learning like life-changing skills and it's all disguised as fun and they don't even know it. And that moment in hindsight was a life-changing impact for me which brought me to this life-changing journey. So I started helping the school where my son was training with lead generation.</p><p class="ql-align-justify">This came about completely not on purpose. I actually bumped into one of the instructors at a kid's playground where my child was playing and got talking to the instructor and learned what they were doing. And this was the first time I sort of got some insight just on how the business was running etc.</p><p class="ql-align-justify">And my marketing brain kind of just triggered a few ideas and I thought look I know a few things that could definitely help you guys. I'd love to come and share what it is. And so at this time in my life I was deep into the trenches of online marketing.</p><p class="ql-align-justify">I was doing Google ads. I was mainly running online affiliate type products. Doing Google ads to landing pages and emails and I'd gotten a little bit of success.</p><p class="ql-align-justify">My biggest aha moment was being in Australia at the time and selling to someone in the United States that I've never met and they bought my product and I said oh wow this the possibilities of this are endless. I know it's common now but at that time it wasn't that common. Anyway, the school was already successful.</p>
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