by Natalie Taylor
Membership-Driven Business is a podcast that explores what it really takes to grow an industry-leading membership. The truth is that running a membership is a massive commitment and a big responsibility — and most people struggle to set up and sell their membership in a way that is sustainable, enjoyable and profitable. Your host, Natalie Taylor, is a messaging and sales strategist to membership-driven business owners. Since 2017 she has worked behind the scenes of some of the biggest memberships and paid communities around the world: helping them grow their sales, improve retention and engagement, and more. Learn more about Natalie and the podcast at membershipdrivenbusiness.com and subscribe to be the first to hear new episodes.
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Publishing Since
5/11/2024
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February 13, 2025
<p><strong>Running your membership like a course creator is bad for business.</strong></p><p>Unfortunately... it's also the default. If you plan your membership content by asking questions like:</p><p>❓ What topic should we cover this month?</p><p>❓ What's been on my mind lately?</p><p>❓ What would members find interesting?</p><p>❓ What ideas do I want to share?</p><p>Then you're defaulting to something I call <strong>"Idea Thinking".</strong></p><p>This is one of the most powerful things you can do in your business — but it's terrible strategy if you want to improve your retention and recurring revenue.</p><p>The antidote?</p><p>💫 <strong>Action Thinking. </strong>💫</p><p><strong>Actions First, Ideas Second is one of the three essential Membership Design Principles I'm laying out in this episode.</strong></p><p>If you ever:</p><p>➡️ Feel resentful of how much you're doing in your membership</p><p>➡️ Don't know why members aren't taking action on your brilliant ideas & resources</p><p>➡️ Have tried a few things to improve your member retention, but you're still not happy with your recurring revenue</p><p>➡️ Worry that you're cluttering your membership with too much stuff — yet you're afraid to do less, in case that undercuts the value of your offer</p><p>This episode will shift the way you think about your membership.</p><p><strong>Links and Resources:</strong></p><p>🔷 The DESIGN Intensive 🔷 work with me 1:1 to grow your member retention and recurring revenue in the next 90 days (and get money-making membership assets done for you) → <a href="https://themissingink.co/design" rel="noopener noreferrer" target="_blank">themissingink.co/design</a></p><p>Contact Natalie: <a href="https://themissingink.co/connect" rel="noopener noreferrer" target="_blank">themissingink.co/connect</a> </p><p>See how you can work with Natalie: <a href="https://themissingink.co/services" rel="noopener noreferrer" target="_blank">themissingink.co/services</a> </p><p><strong>Read this podcast in article format & check out the shownotes:</strong></p><p><a href="https://themissingink.co/listen/16-truth-about-membership-retention" rel="noopener noreferrer" target="_blank" style="color: var(--bs-accordion-color);">https://themissingink.co/listen/16-truth-about-membership-retention</a></p><p><strong>Follow on Social Media:</strong></p><ul><li>Instagram: <a href="https://instagram.com/natalietaylor.co" rel="noopener noreferrer" target="_blank">instagram.com/natalietaylor.co</a> </li><li>Threads: <a href="https://threads.net/@natalietaylor.co" rel="noopener noreferrer" target="_blank">threads.net/@natalietaylor.co</a> </li><li>Facebook: <a href="https://facebook.com/natalietaylor.co" rel="noopener noreferrer" target="_blank">facebook.com/natalietaylor.co</a> </li></ul><br/>
January 9, 2025
<p>I don’t know about you, but the idea of intensively planning my year or doing a big review feels completely unappealing to me at the moment.</p><p>I say this as a person who LOVES to dream big and envision what’s possible — thinking about the future comes really naturally to me — but I also know that not every year is going to be my Best Year Ever, and I’m OK with that. </p><p>... You too? </p><p>If you want intentional about your year ahead, but you know the answers aren’t waiting for you in a workbook with 106 questions and 26 sections and… you just want to get to work without overplanning or overthinking... </p><p>Then I think you’ll like today’s episode. </p><p>It’s a little more personal than I normally do!</p><p>I'll take you behind the scenes of what happened for me in 2024 (in my business and in my life), what my takeaways were, and 5 specific questions you can ask yourself to reflect on your membership in the year ahead. </p><p><strong>Links and Resources:</strong></p><ul><li>🌱 Irresistible Offer - a new mini-VIP Day for Membership Owners: <a href="https://themissingink.co/irresistible" rel="noopener noreferrer" target="_blank">themissingink.co/irresistible</a> </li><li>Contact Natalie: <a href="https://themissingink.co/connect" rel="noopener noreferrer" target="_blank">themissingink.co/connect</a> </li><li>See how you can work with Natalie: <a href="https://themissingink.co/services" rel="noopener noreferrer" target="_blank">themissingink.co/services</a> </li></ul><br/><p><strong>Read this podcast in article format & check out the shownotes:</strong></p><p><a href="https://themissingink.co/listen/2024-membership-in-review" rel="noopener noreferrer" target="_blank">https://themissingink.co/listen/2024-membership-in-review</a></p><p><strong>Follow on Social Media:</strong></p><ul><li>Instagram: <a href="https://instagram.com/natalietaylor.co" rel="noopener noreferrer" target="_blank">instagram.com/natalietaylor.co</a> </li><li>Threads: <a href="https://threads.net/@natalietaylor.co" rel="noopener noreferrer" target="_blank">threads.net/@natalietaylor.co</a> </li><li>Facebook: <a href="https://facebook.com/natalietaylor.co" rel="noopener noreferrer" target="_blank">facebook.com/natalietaylor.co</a> </li></ul><br/>
December 6, 2024
Membership expert Natalie Taylor reveals 7 critical mistakes that hinder membership growth and provides actionable solutions to boost engagement, retention, and revenue.
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