by Naavik
The Naavik Gaming Podcast is a business-focused exploration of the companies, trends, strategies and leaders that are defining the future of games. To learn more and see other great content visit www.naavik.co.
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🇺🇲
Publishing Since
5/21/2021
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April 8, 2025
<p>In this episode, host <a href="https://www.linkedin.com/in/devinbecker/">Devin Becker</a> welcomes fellow Naavik host and consultant <a href="https://www.linkedin.com/in/devinbecker/">David Taylor</a> to discuss insights from Naavik’s recent <a href="https://naavik.co/deep-dives/the-state-of-ugc-games-2025-deep-dive/">State of UGC Gaming deep dive</a> and beyond. We discuss how leading UGC platforms are evolving and where they face the most promise and challenges, from Roblox’s growing ad and brand integrations to Fortnite’s challenge of escaping its battle royale roots. </p><p>We also explore emerging contenders like mods, Highrise, speculate on how GTA VI might impact the UGC landscape, and consider whether we’re due for a new wave of platforms altogether. Lastly, David reflects on how AI could shape the future of creation and how developers might adapt as the UGC ecosystem continues to expand.</p><p><br>We’d like to thank TikTok for making this episode possible. In a dynamic gaming market where<strong> </strong>a majority of games fail within three years, TikTok has become a critical partner in helping games achieve long-term player retention and substantial revenue growth. Learn more: <a href="https://bit.ly/LiveOpsProgramNAVPodcast">https://bit.ly/LiveOpsProgramNAVPodcast</a> </p><p><br></p><p>We’d also like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at <a href="https://www.overwolf.com/">https://www.overwolf.com/</a>.</p><p><br></p><p>If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected].</p><p> </p><p>Watch the episode: <a href="https://www.youtube.com/channel/UC0_Eoa7bNooD2w2FNQpVqog">YouTube Channel</a></p><p>For more episodes and details: <a href="https://naavik.co/podcast">Podcast Website</a></p><p>Free newsletter: <a href="https://naavik.co/digest">Naavik Digest</a></p><p>Follow us: <a href="https://twitter.com/naavik_co">Twitter</a> | <a href="https://www.linkedin.com/company/naavik-co/">LinkedIn</a> | <a href="https://naavik.co/">Website</a></p><p><br></p><p>Sound design by <a href="https://www.linkedin.com/in/gavin-mc-cabe-557339227/">Gavin Mc Cabe</a>.</p><p><br></p>
April 1, 2025
<p>In this episode, host, <a href="https://www.linkedin.com/in/takeit-eazy/">Alexandra Takei</a>, Director at <a href="https://www.ruckus-games.com/">Ruckus Games</a>, dives into the intersection of brand marketing, live streaming, and culturally relevant branded experiences. Joined by <a href="https://www.linkedin.com/in/vikivojcik/">Wiktoria Wójcik</a>, co-founder of <a href="https://instreamly.com/">InStreamly</a>, the conversation explores how brands can integrate into live streaming platforms like Twitch, YouTube, and Kick. InStreamly connects brands with thousands of streamers, facilitating authentic collaborations through technology that allows for large-scale, interactive campaigns. </p><p>Wójcik shares insights on bridging the gap between brand safety and engaging streamers, as well as the power of parasocial relationships in gaming. They discuss case studies with big brands like <a href="https://www.youtube.com/watch?v=Xt7NFOc1cZ0">Cheetos</a> and <a href="https://www.youtube.com/watch?v=6-4d5BHy0-g">Danone</a>, showcasing how live streaming is reshaping marketing strategies, from contextual gameplay to driving brand affinity. It's a must-listen for anyone interested in the evolving world of influencer marketing or those interested in partnering with a contextual marketing agency in the United States.<br> <br>We’d like to thank Lightspeed Venture Partners for making this episode possible! With its dedicated gaming practice, "Lightspeed Gaming," the firm is investing from over $7B in early- and growth-stage capital — the by far largest fund focused on gaming and interactive technology. If you’re interested in learning more, go to <a href="https://gaming.lsvp.com/"><strong>https://gaming.lsvp.com/</strong></a><strong>.</strong></p><p>We’d also like to thank nSure.ai! As a proven industry leader, nSure.ai provides scalable payment fraud prevention that’s not just effective but tailored specifically to your needs. To learn more, visit <a href="https://www.nsure.ai/contact">https://www.nsure.ai/contact</a></p><p><br></p><p>If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected].</p><p> </p><p>Watch the episode: <a href="https://www.youtube.com/channel/UC0_Eoa7bNooD2w2FNQpVqog">YouTube Channel</a></p><p>For more episodes and details: <a href="https://naavik.co/podcast">Podcast Website</a></p><p>Free newsletter: <a href="https://naavik.co/digest">Naavik Digest</a></p><p>Follow us: <a href="https://twitter.com/naavik_co">Twitter</a> | <a href="https://www.linkedin.com/company/naavik-co/">LinkedIn</a> | <a href="https://naavik.co/">Website</a></p><p>Sound design by <a href="http://www.gavinsound.net/">Gavin Mc Cabe</a>.</p><p><br></p>
March 28, 2025
<p>In this episode, host Sam Distaso dives into the cutting edge of VR game development with Devin Reimer (founder and CEO of AstroBeam) and Ed Saxton (CPO of Schell Games). From the early startup days of VR to the evolution of mixed reality, Devin and Ed share how their studios use first-principles thinking to craft unique experiences. We explore how hit games like Job Simulator and Among Us VR came to life and how these teams operate in a young, constantly evolving market.</p><p><br>We also unpack big questions facing the VR space: Will the use of generative AI lead to more fun? What will improvements to voice and hand tracking unlock? What actually goes into making smart NPCs work? Will smell-o-vision ever work? If you're curious about the future of immersive games, this one's packed with stories, laughs, and insights from two of the industry's most thoughtful builders.</p><p>We’d also like to thank Neon – a merchant of record with customizable webshops optimized for conversion – for making this episode possible! Neon is trusted by some of the biggest names in gaming and can help you sell direct without the typical overhead. To learn more, visit <a href="https://www.neonpay.com/?utm_source=naavik">https://www.neonpay.com/?utm_source=naavik</a> </p><p><br></p><p>If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at <a href="mailto:[email protected]">[email protected]</a>.</p><p><br></p><p>Who’s On:</p><p>Guest - Devin Reimer: <a href="https://www.linkedin.com/in/devinreimer/">https://www.linkedin.com/in/devinreimer/</a> </p><p>Guest - Ed Saxton: <a href="https://www.linkedin.com/in/edsaxton/">https://www.linkedin.com/in/edsaxton/</a> </p><p>Host - Sam Distaso: <a href="https://www.linkedin.com/in/samdistaso/">https://www.linkedin.com/in/samdistaso/</a> </p><p><br></p><p>Watch the episode: <a href="https://www.youtube.com/channel/UC0_Eoa7bNooD2w2FNQpVqog">YouTube Channel</a></p><p>For more episodes and details: <a href="https://naavik.co/podcast">Podcast Website</a></p><p>Free newsletter: <a href="https://naavik.co/digest">Naavik Digest</a></p><p>Follow us: <a href="https://twitter.com/naavik_co">Twitter</a> | <a href="https://www.linkedin.com/company/naavik-co/">LinkedIn</a> | <a href="https://naavik.co/">Website</a></p><p>Sound design by <a href="http://www.gavinsound.net/">Gavin Mc Cabe</a>.</p><p><br></p>
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