by Fergus O’Carroll
Where marketers tell the stories behind the strategies that led to amazing campaigns.
Language
🇺🇲
Publishing Since
1/3/2020
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April 18, 2025
Hosts Marika Wiggin and Alan Snitow discuss branding strategies for Progressive Insurance and Chick fil-A with industry experts in an interview
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David Tiltman, Chief Content Officer at WARC, examines if Binet & Field's principles apply to U.S. data in an interview
April 5, 2025
With the observation that kids go really charmingly deep into their obsessions...and then drop them overnight, this toy store's first mass brand campaign needed to cut through with a distinct voice as awareness and consideration numbers were falling. I'm joined by Catherine Willoughby of Adam&EveDDB, London for the back story and a brilliant example of fast-track planning.
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