Owning the Buy Box is the podcast for agencies, brands and aggregators who want to take their Amazon business to the next level.<br /><br />You can’t optimize your ad spend, effectively manage inventory, nor grow sales if you don’t Own the Buy Box.<br /><br />Each episode will feature a conversation with Amazon experts about growing revenue and creating awesome customer experiences. Our host and guests will help you understand the seller landscape to clear a path that’s absent from illicit and counterfeit sellers.<br /><br />If you are eager to increase your sales and customer satisfaction on Amazon, you’ve come to the right place.<br /><br />Welcome to Owning the Buy Box!
Language
🇺🇲
Publishing Since
8/29/2022
Email Addresses
1 available
Phone Numbers
0 available
October 14, 2024
<b>Protecting Ecommerce with Paolo Emilio Ascoli</b><br /><b><br /></b>In this conversation, David Cooper, CEO of IPSecure, interviews Paolo Emilio Ascoli, the Director of Ecommerce for Corsearch, about the convergence of brand protection and ecommerce.<br /><br />Paolo’s background in intellectual property law serves as an excellent foundation for his role at Corsearch, a world leader in intelligent trademark and brand protection solutions, where he plays a key role in protecting brands online.<br /><br />In this wide-ranging four-part episode, David and Paolo discuss how online venues create amazing opportunities for reaching customers and unique challenges for protecting brands. Without an active brand protection strategy, brands face declining sales due to rogue sellers, gray market sales, and price erosion. <br /><br />While online platforms dedicate resources to combating brand abuse on their platforms, today’s savvy brands know that they must include brand protection programs in their ecommerce strategies, just as they do digital advertising, social commerce, and inventory management.<br /><br />As Paolo notes, “Brand protection and ecommerce are a cost of doing business.” Join David and Paolo in sharing their decades of experience in protecting brands online as they discuss the ideal brand protection strategy, how legislation could help, what the marketplaces could do better and whether AI will affect brand protection. <b><br /><br />Part One - The Front Lines<br /></b><br /><ul><li>Brand protection and the ecommerce stack</li><li>Gray markets and ‘the side hustle’</li><li>Reporting violations to marketplaces</li></ul>
October 14, 2024
<b>Protecting Ecommerce with Paolo Emilio Ascoli</b><br /><b><br /></b>In this conversation, David Cooper, CEO of IPSecure, interviews Paolo Emilio Ascoli, the Director of Ecommerce for Corsearch, about the convergence of brand protection and ecommerce.<br /><br />Paolo’s background in intellectual property law serves as an excellent foundation for his role at Corsearch, a world leader in intelligent trademark and brand protection solutions, where he plays a key role in protecting brands online.<br /><br />In this wide-ranging four-part episode, David and Paolo discuss how online venues create amazing opportunities for reaching customers and unique challenges for protecting brands. Without an active brand protection strategy, brands face declining sales due to rogue sellers, gray market sales, and price erosion. <br /><br />While online platforms dedicate resources to combating brand abuse on their platforms, today’s savvy brands know that they must include brand protection programs in their ecommerce strategies, just as they do digital advertising, social commerce, and inventory management.<br /><br />As Paolo notes, “Brand protection and ecommerce are a cost of doing business.” Join David and Paolo in sharing their decades of experience in protecting brands online as they discuss the ideal brand protection strategy, how legislation could help, what the marketplaces could do better and whether AI will affect brand protection. <b><br /><br /></b><b>Part Two - The Regulations and Regulators<br /></b><br /><ul><li>Regulatory requirements</li><li>EU and US perspectives</li><li>Marketplace investments in brand protection - are they working?</li></ul>
October 14, 2024
<b>Protecting Ecommerce with Paolo Emilio Ascoli</b><br /><b><br /></b>In this conversation, David Cooper, CEO of IPSecure, interviews Paolo Emilio Ascoli, the Director of Ecommerce for Corsearch, about the convergence of brand protection and ecommerce.<br /><br />Paolo’s background in intellectual property law serves as an excellent foundation for his role at Corsearch, a world leader in intelligent trademark and brand protection solutions, where he plays a key role in protecting brands online.<br /><br />In this wide-ranging four-part episode, David and Paolo discuss how online venues create amazing opportunities for reaching customers and unique challenges for protecting brands. Without an active brand protection strategy, brands face declining sales due to rogue sellers, gray market sales, and price erosion. <br /><br />While online platforms dedicate resources to combating brand abuse on their platforms, today’s savvy brands know that they must include brand protection programs in their ecommerce strategies, just as they do digital advertising, social commerce, and inventory management.<br /><br />As Paolo notes, “Brand protection and ecommerce are a cost of doing business.” Join David and Paolo in sharing their decades of experience in protecting brands online as they discuss the ideal brand protection strategy, how legislation could help, what the marketplaces could do better and whether AI will affect brand protection. <br /><b><br /></b><b>Part Three - The Gray Market<br /></b><br /><ul><li>Is the gray market a form of unfair competition?</li><li>Gray market growth: an increasing corporate focus</li><li>How a lack of distribution control spurs price erosion</li></ul>
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at [email protected] for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.