by Victor Lebon
The podcast all about the product life cycle from concept to packaging.
Language
🇺🇲
Publishing Since
3/19/2024
Email Addresses
1 available
Phone Numbers
0 available
October 1, 2024
<p><strong>Summary:</strong></p> <p>In this episode of Pack and Product Pulse, Victor Lebon speaks with Jack and Tessa Schrupp, the founders of Drink Wholesome, a company specializing in protein powders for sensitive stomachs. They discuss their journey from product development to marketing strategies, emphasizing the importance of simplicity in ingredients and branding. The conversation covers the challenges of entrepreneurship, the significance of consumer feedback, and future trends in the protein supplement market.</p> <p><br /></p> <p><strong>Takeaways:</strong></p> <ul> <li>Drink Wholesome focuses on protein powders for sensitive stomachs.</li> <li>The product is made with simple, whole-food ingredients.</li> <li>Market research was conducted informally through feedback from students.</li> <li>The brand emphasizes transparency with ingredient labelling.</li> <li>Design changes were made to enhance online visibility.</li> <li>Practitioner relationships have been key to their marketing success.</li> <li>The affiliate program has helped build a loyal customer base.</li> <li>Entrepreneurship involves overcoming numerous challenges and mistakes.</li> <li>The protein supplement market is competitive and dominated by large brands.</li> <li>Future product expansions include vegan options and meal replacements.</li> </ul> <ul> <li>Creating a Stomach-Friendly Protein Powder</li> <li>The Power of Simplicity in Product Development</li> </ul> <p> </p> <p> <a href="https://www.linkedin.com/in/jack-schrupp-4a14a7a1?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BVObcviPvQtqUDbwwdCNeWA%3D%3D" target="_blank" rel="ugc noopener noreferrer">Click here to follow Jack on LinkedIn</a></p> <p><a href="https://www.linkedin.com/in/tessa-schrupp?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BuIDQD6pfTU2QM66nXknJjQ%3D%3D" target="_blank" rel="ugc noopener noreferrer">Click here to follow Tessa on LinkedIn</a></p> <p><a href="https://www.linkedin.com/in/victor-lebon-73594022?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BeSwxB53qSrSApsNHERyHzQ%3D%3D" target="_blank" rel="ugc noopener noreferrer">Click here to follow Victor on LinkedIn</a> </p>
September 13, 2024
<p><strong>Summary:</strong></p> <p><br></p> <p>In this episode of Pack in Product Pulse, Victor Lebon and Jing Wang discuss the differences in the pack and product lifecycle between Western and Asian markets. They explore the rapid innovation and shorter product life cycles in Asia, driven by consumer preferences and local competition. They also touch on the importance of regulatory compliance, sustainability practices, and branding for domestic brands looking to go global. Additionally, they highlight the differences in packaging aesthetics and consumer purchasing behaviours between Asia and Western markets. The conversation concludes with a glimpse into exciting innovations such as AI and 3D scanning in the packaging industry.</p> <p><br></p> <p><br></p> <p><strong>Takeaways:</strong></p> <p><br></p> <ul> <li>Asian markets are known for rapid innovation and shorter product life cycles driven by consumer preferences and local competition.</li> <li>Domestic brands looking to go global should focus on regulatory compliance, sustainability practices, and effective branding and storytelling.</li> <li>Packaging aesthetics play a significant role in consumer purchasing decisions, particularly in Asia.</li> <li>Differences in portion sizes and consumer purchasing behaviours exist between Asia and Western markets.</li> <li>Exciting innovations in the packaging industry include AI and 3D scanning for product packaging and e-commerce applications.</li> </ul> <p><br></p> <p><a href="https://www.linkedin.com/in/jing-w-069a4462?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app" target="_blank" rel="noopener noreferer">Click here to follow Jing on LinkedIn</a></p> <p><a href="https://www.linkedin.com/in/victor-lebon-73594022?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAATEFBkBQcrbaPaRdGd5gcHZ4hjPO_dWdIk&lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3BylzhXCzaTiuUmfN5d6f4BA%3D%3D" target="_blank" rel="noopener noreferer">Click here to follow Victor on LinkedIn</a></p>
August 16, 2024
<p><strong>Summary:</strong></p> <p><br></p> <p>The conversation covers topics such as product marketing, internal organization, data-driven decision making, and the future of consumer engagement. Amy discusses the challenges of marketing and communicating the luxury and sensory experience of products online, as well as the importance of giving enough time for creativity and understanding the customer's perspective. She also talks about the need for internal stakeholder management and reducing silos within the organization. The conversation touches on the balance between data and empathy in marketing, the role of AI in personalized customer experiences, and the evolving expectations of consumers.</p> <p><br></p> <p><br></p> <p><strong>Takeaways:</strong></p> <p><br></p> <ul> <li>Marketing luxury and sensory products online requires creative language and emphasis on the overall feeling and experience.</li> <li>Giving enough time for creativity and understanding the customer's perspective is crucial for effective marketing.</li> <li>Reducing silos and promoting internal stakeholder management is important for organizational success.</li> <li>Balancing data-driven decision making with empathy is key in marketing and creative roles.</li> <li>AI can play a significant role in personalized customer experiences and performance marketing.</li> <li>Consumer expectations are constantly evolving, and companies need to adapt to meet those expectations.</li> </ul> <p><br></p> <p><br></p> <p><a href="https://www.linkedin.com/in/amy-claire-short-60bb5057?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BSDSeo80HTrmsmTX%2Fqtn%2B1w%3D%3D" target="_blank" rel="noopener noreferer">Click here to follow Amy on LinkedIn</a></p> <p><a href="https://www.linkedin.com/in/victor-lebon-73594022?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BR2u1tlWMTHuh9rqBMgi7Bg%3D%3D" target="_blank" rel="noopener noreferer">Click here to follow Victor on LinkedIn</a></p>
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