by Ashley Ornellas and Garrett King
"packaged opinions" is a show about CPG, consumer goods, DTC brands, marketing, and how people shop and spend their money. Ashley and Garrett are longtime friends and coworkers with 25+ years of collective experience in CPG, and their show's goal is learning to spot market trends, analyze them, and make it entertaining and useful for you in your own life.
Language
🇺🇲
Publishing Since
3/14/2025
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April 20, 2025
<p>In this episode:</p><ul><li>Three new AI capabilities at Amazon + how they might affect how we shop in the future</li><li>Nike's comeback strategy post-CEO change</li><li>Puma's new ad campaign and why it zigs when their peers are zagging</li></ul><p><br></p>
April 11, 2025
<p><strong>In this episode: </strong>Fresh off a trip to Las Vegas for ShopTalk we're back for episode three - here's what we cover.</p><ul><li>Headlines from ShopTalk speakers & intel from show floor (if you're curious whether AI was involved, trust your instincts)</li><li>Reformation and Old Navy’s in-store experience and why it's winning people over</li><li>What’s next for Connected TV as the next big wave in advertising, if it's not already here</li><li>TikTok’s influence in product and travel research</li></ul>
March 24, 2025
<p>Today, we're covering three stories in the market:</p><p>CPG: HEB/Favor's new grocery delivery membership</p><p>Fashion: Mall brands making a comeback</p><p>Luxury: Prada looking at buying Versace</p>
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