by Chad Westbrook Hinds
Iruai Wine presents Psychic Terroir: an existential exploration of what it means to make, serve, sell and consume wine in a chaotic and changing world. Join us on a journey through candid conversations with wine thinkers and drinkers, in search of new ways to celebrate wine. A wine podcast about the mystery of wine, and all its wondrous and strange qualities that can't be deduced on an Advanced Sommelier Exam, or quantified into a magazine's number score.
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Publishing Since
1/31/2024
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March 14, 2025
<div> <div>I'm honored to have on the show the chief wine critic of the New York Times, Eric Asmiov. Eric's writing has been a huge inspiration to me since my earliest days in the wine industry, and has been formative to how I think about and appreciate wine. Eric wrote a really great piece in the fallout of some of the splashy reporting around recent big announcements regarding health and alcohol consumption, and I couldn't think of a better person to bring on the show to parse this complex topic with. We tackle the details of the recent health reports from the WHO and NASEM, explore the meaningful role wine plays in our lives and the culture at large, and wax poetic about the beauty of unpretentious table wine. </div> </div> <div> </div> <div>.....................</div> <div> <p>SHOW NOTES:</p> <div>'Should You Change Your Wine Consumption?': <a href= "https://www.nytimes.com/2025/01/16/dining/drinks/surgeon-general-warning-wine-consumption.html"> Eric's recent NYT Piece</a> </div> <div>Eric's IG: <a href= "https://www.instagram.com/ericasimov/?hl=en">@ericasimov</a></div> <div>NYT Bio: <a href= "https://www.nytimes.com/by/eric-asimov">Chief Wine Critic</a></div> <p>.....................</p> <p>Song - Jonathan Wilson: "Desert Raven" off the album Gentle Spirit - <a href= "https://www.songsofjonathanwilson.com/">https://www.songsofjonathanwilson.com</a></p> </div>
February 3, 2025
<div>On today's show, we expand on our conversation about the state of natural wine and the discourse around it with Joseph Shaughnessy. Joseph is sommelier at the legendary MÄS restaurant in Ashland, OR, as well as a winemaker with his own label: Cru Siskiyou. Joseph graciously brings some counterpoints to our last episode's conversation with Alice Feiring and makes the case for more traditional wine expressions. Joseph and I dive into a dialectic debate ranging from the virtues of typicity, the difficulty of defining "natural wine" satisfactorily, left brain terroir vs. right brain terroir, and the "reverse Parkerization" that can be found in the natural wine movement. Joseph and I both love philosophical thought experiments, and it was such a blast going down the rabbit hole and stress testing some of our preconceived notions about wine and what we love about it. Needless to say, we gracefully settle the debate once and for all and heal all discord in the wider wine industry. You're welcome! This was also our first in-person episode, which allowed us to share a few bottles and chat about the experiential differences in an excellent French natural wine as compared to a delicious and well aged more traditional California Cab. </div> <div>.....................</div> <div> <p>SHOW NOTES:</p> <p>Joseph's Insta: <span class= "gmail-Apple-converted-space"><a href= "https://www.instagram.com/southern_oregon_somm/">southern_oregon_somm</a></span></p> <p>Joseph's Wine: <span class= "gmail-Apple-converted-space"><a href="https://www.instagram.com/cru_siskiyou/"> Cru Siskiyou</a></span></p> <p>MÄS: <a href= "https://masashland.com/">https://masashland.com/</a></p> <br /> ..................... <p>Song - Jonathan Wilson: "Desert Raven" off the album Gentle Spirit - <a href= "https://www.songsofjonathanwilson.com/">https://www.songsofjonathanwilson.com</a></p> </div>
January 20, 2025
<div>I'm thrilled to have Alice Feiring on the show: a prolific writer and natural wine advocate, as well as a profound influence on my own burgeoning journey in the wine world. We chat about the interesting moment natural wine finds itself in, framed from the timeline of her first book when the term "natural wine" was obscure, to its unprecedented rise to a level worthy of co-opting and commodification, to our present day and the backlash the nebulous term "natural wine" is currently facing during these difficult economic times. We also chat about the controversial health reports that have emerged in relation to alcohol consumption, and of course I make this lauded wine writer tell me a personal ghost story. </div> <div> </div> <div>.....................</div> <div> <p>SHOW NOTES:</p> <p>Alice's Site:<span class= "gmail-Apple-converted-space"> </span><a href= "https://thefeiringline.com/">https://thefeiringline.com</a></p> <p>Alice's Substack:<span class= "gmail-Apple-converted-space"> </span>h<a href= "ttps://feiring.substack.com/about">ttps://feiring.substack.com/about</a></p> <p>NYT "Is Natural Wine Dead?" Article:<span class= "gmail-Apple-converted-space"> <a href= "https://www.nytimes.com/2019/12/07/opinion/sunday/natural-organic-wine.html#:~:text=Natural%20wine%20isn't%20dead,still%20call%20her%20wine%20natural%3F">NYT</a></span></p> <p>Alice's Latest Book: <a href= "https://thefeiringline.com/to-fall-in-love-drink-this/">To Fall in Love, Drink This</a></p> <p>.....................</p> <p>Song - Jonathan Wilson: "Desert Raven" off the album Gentle Spirit - <a href= "https://www.songsofjonathanwilson.com/">https://www.songsofjonathanwilson.com</a></p> </div>
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