by TruStory FM
Business is an unlikely hero: a force for good working to solve society's most pressing challenges, while boosting bottom line. This is social purpose at work. And it's a dynamic journey. Purpose 360 is a masterclass in unlocking the power of social purpose to ignite business and social impact. Host Carol Cone brings decades of social impact expertise and a 360-degree view of integrating social purpose into an organization into unfiltered conversations that illuminate today's big challenges and bigger ideas.
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April 8, 2025
<p>The momentum behind diversity, equity, and inclusion (DE&I) came to an abrupt halt at the start of the year. DE&I initiatives once championed as a force for workplace equity and growth are now being condemned, sidelined, and stripped of their visibility—at least until political winds shift again. But at what cost?</p><p>We invited Margaret Spence, an expert and advocate for transformative and inclusive change, to discuss the cost of these reduced investments and what organizations can do to respond. Margaret motivates leaders to not focus on the term “DE&I,” but on what inclusion truly means for a culture, a workplace, and our collective future. Companies must shift from performative actions to unshakable and deeply embedded commitments that are designed to withstand political and economic turbulence.</p><p>Margaret reminds us that the next generation deserves better than what we are willing to give it today. It is up to all of us—companies, employees, and communities—to ensure that the workplaces of tomorrow do not regress but instead rise to meet the promise of true inclusion. The question is not whether DE&I will survive, but whether we are willing to fight for the future it represents.</p><p><strong>Listen for key insights on:</strong></p><ul><li>Shifting language away from traditional DEI terms</li><li>How individuals—and not just corporations—can advance inclusion</li><li>The threat of AI to workplace equity </li></ul><p><strong>Resources + Links:</strong></p><ul><li><a href="https://www.linkedin.com/in/margaretspence/">Margaret Spence’s LinkedIn</a></li><li><a href="https://trustory.fm/purpose360/challenging-the-dei-status-quo-with-margaret-spence/">Margaret Spence on Episode 165 of Purpose 360</a></li><li><a href="https://margaretspence.com/">Margaret Spence’s Website</a></li><li><a href="https://www.nytimes.com/interactive/2025/03/07/us/trump-federal-agencies-websites-words-dei.html">New York Times: These Words Are Disappearing in the New Trump Administration</a></li></ul> <ul><li>(00:00) - Welcome to Purpose 360</li> <li>(00:13) - Margaret Spence on DEI</li> <li>(02:40) - Margaret’s Background</li> <li>(04:31) - Her Purpose</li> <li>(05:55) - Passion, Purpose, and Value</li> <li>(07:30) - Challenges in Diversity</li> <li>(10:48) - Fad with Shallow Roots</li> <li>(12:13) - Current Landscape</li> <li>(14:18) - Major Impacts</li> <li>(15:24) - 25%</li> <li>(17:22) - NYT Report</li> <li>(19:34) - What Language to Use</li> <li>(23:22) - What You Can Do</li> <li>(24:53) - Those Standing Up</li> <li>(26:42) - Dismantling Contracts</li> <li>(27:16) - Last Thoughts</li> <li>(30:46) - Wrap Up</li> </ul>
March 25, 2025
<p>In 2020, the newly founded Truist Foundation was defining its philanthropic priorities when the COVID-19 pandemic changed everything. The Foundation quickly pivoted to provide rapid response support, setting up an open grant application portal and deploying an initial $25 million—which later doubled to $50 million—to provide critical relief to communities hit the hardest. This approach not only solidified Truist Foundation’s commitment to community care but also laid the groundwork for how it would address future crises with urgency, empathy, and impact.</p><p>This strategy became crucial when Hurricane Helene hit Western North Carolina in 2024, leaving 250,000 homes impacted across 39 counties. Truist Foundation, alongside the broader company, responded with a $700 million commitment to long-term recovery in the region. From immediate essentials like water and supplies to innovative support like mobile showers for impacted residents, Truist ensured aid went beyond financial assistance.</p><p>We invited Lynette Bell, President of Truist Foundation, to discuss how Truist’s commitment to disaster relief has evolved since the pandemic, the lessons learned along the way, and how their work continues to uplift communities with care, dignity, and long-term support.</p><p><strong>Listen for key insights on:</strong></p><ul><li>The benefit of rapid response philanthropy when disasters hit</li><li>How to adapt philanthropic strategy in real time to meet urgent community needs</li><li>How Truist Foundation’s work generates business value</li></ul><p><strong>Resources + Links:</strong></p><ul><li><a href="https://www.linkedin.com/in/lynettebell/">Lynette Bell’s LinkedIn</a></li><li><a href="https://www.truist.com/purpose/truist-foundation">Truist Foundation</a></li><li><a href="https://www.truist.com/purpose/truist-foundation/grant-application">Truist Foundation Grant Application</a></li><li><a href="https://media.truist.com/2024-11-20-Truist-launches-Truist-Cares-for-Western-North-Carolina-a-three-year,-725-million-commitment-to-support-and-sustain-hurricane-recovery-and-resiliency">Truist Cares for Western North Carolina</a></li><li><a href="https://www.truist.com/purpose/truist-foundation/inspire-awards">Inspire Awards</a></li></ul> <ul><li>(00:00) - Welcome to Purpose 360</li> <li>(00:13) - Truist Foundation's Lynette Bell</li> <li>(01:52) - Lynette’s Background</li> <li>(05:56) - The Name ‘Truist’</li> <li>(07:23) - Developing Purpose</li> <li>(08:11) - Heritage and Culture</li> <li>(10:50) - Grant Focus</li> <li>(13:39) - Humanity and Grace</li> <li>(16:59) - Long-Term Commitment</li> <li>(18:25) - Center for Disaster Philanthropy</li> <li>(19:46) - Inspire Awards</li> <li>(23:36) - ACCP 2023 Trailblazer Purpose Award</li> <li>(24:04) - Creating Business Value</li> <li>(24:45) - Last Words</li> <li>(25:22) - Wrap Up</li> </ul>
March 11, 2025
<p>Changemakers from One Young World Series</p><p>Host Carol Cone interviews Elio Leoni Sceti, co-founder of The Craftory, a mission-driven investment firm focused on responsible consumer packaged goods (CPG). Elio shares insights into The Craftory’s approach to funding purpose-led brands that embed sustainability and social impact at their core. He discusses the evolution of consumer consciousness, the challenges of scaling ethical brands, and the importance of integrating responsible practices into a company's DNA rather than treating them as a marketing afterthought. For young changemakers, he emphasizes the power of bold thinking, strategic focus, and perseverance in building businesses that drive meaningful impact.</p><p>This episode is part of our multi-episode series featuring some of the world’s most influential changemakers who attended the 2024 One Young World Summit, a global forum that brings together young leaders from 190+ countries to accelerate social impact.</p><p><strong>Resources + Links:</strong></p><ul><li><a href="https://www.linkedin.com/in/elio-leoni-sceti-5b323415b/">Elio Leoni Sceti’s LinkedIn</a></li><li><a href="https://www.thecraftory.io/">The Craftory</a></li><li><a href="https://www.oneyoungworld.com/">One Young World</a></li></ul> <ul><li>(00:00) - Welcome to Purpose 360</li> <li>(00:13) - One Young World Series</li> <li>(01:30) - Meet Elio Leoni Sceti</li> <li>(02:46) - The Craftory</li> <li>(05:38) - Purpose or Sustainability on the Label</li> <li>(07:03) - Authenticity</li> <li>(07:46) - Connecting</li> <li>(09:16) - Categories</li> <li>(11:07) - Identifying Potential</li> <li>(12:22) - Great Examples</li> <li>(13:50) - Consumers Today</li> <li>(16:13) - Plastics Issue</li> <li>(18:20) - Searching at One Young World</li> <li>(19:00) - Providing Counsel</li> <li>(21:05) - Last Word</li> <li>(22:00) - Wrap Up</li> </ul>
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