by Dave Raley & Carly Berna
What do nonprofits and brands have in common? A lot more than you might think! Purpose & Profit is a show dedicated to uncovering the surprising ideas at the intersection of causes and brands. We’ll take trends that are transforming fundraising and marketing, and ask the question... what might nonprofits learn from these trends, and what might brands learn from nonprofits? Each episode, hosts Dave Raley and Carly Berna unpack a topic or a trend that matters to nonprofit and business leaders, and explore what each can learn from the other.
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3/8/2022
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April 15, 2025
<p>In this episode of Purpose & Profit, co-hosts Carly Berna and Dave Raley sit down with Kenny Jahng—strategic advisor, digital agency founder, and AI expert—who has dedicated his career to helping mission-driven leaders cut through the noise and build meaningful engagement with their audiences. </p><p>With an impressive background that spans business, ministry, and nonprofit leadership, Kenny shares key insights from his Art of Engagement framework, which helps organizations clarify their message and connect with the right people.</p><p>Through this conversation, Kenny breaks down the Authority Pillar—a critical component of engagement that focuses on defining your WHY, WHAT, and WHO. Whether you’re leading a nonprofit or a purpose-driven business, you’ll find actionable advice to help you refine your message, build trust, and ultimately drive greater impact.</p><p>Also in this episode, Kenny talks about:</p><ul><li><p>His Background & Expertise – How his journey in business, ministry, and digital strategy has shaped his approach to engagement.</p></li><li><p>The Art of Engagement Framework – A strategic model for helping organizations build clarity and connection with their audiences.</p></li><li><p>The Authority Pillar: Defining Your Engagement Strategy</p></li><ul><li><p>The WHY – Establishing a clear purpose to create meaningful engagement.</p></li><li><p>The WHAT – Identifying the key message that resonates with your audience.</p></li><li><p>The WHO – Showcasing testimonials and case studies that build trust and credibility.</p></li></ul><li><p>Practical Next Steps – How both nonprofits and businesses can implement these principles to strengthen their outreach and engagement.</p></li></ul><p>Learn more about Kenny Jahng at: <a href="http://linkedin.com/in/kennyjahng/" target="_blank" rel="ugc noopener noreferrer">linkedin.com/in/kennyjahng/</a>.</p><p>Dive deeper into The Art of Engagement Framework at: artofengagement.org.</p><p>Find out more about Purpose & Profit Podcast at<a href="https://purposeandprofitpodcast.com" target="_blank" rel="ugc noopener noreferrer">: purposeandprofitpodcast.com</a>.</p><p><br></p><p>Profit Podcast is brought to you by:</p><p>VIRTUOUS: Virtuous.org</p><p>FAITHSEARCH PARTNERS: FaithSearchPartners.com</p><p>IMAGO CONSULTING: Imago.Consulting</p><p>AVID AI: AvidAI.com</p><p>DICKERSONBAKKER: DickersonBakker.com</p><p>SHARE ShareTalent.co</p><p>SYNERGY: SynergyDMS.com</p><p>Special thanks to editor and sound engineer Barry R. Hill and producer Abigail Morse.</p>
April 1, 2025
<p>In this episode of the Purpose & Profit Podcast, hosts Dave Raley and Carly Berna sit down with Mohamed Osman and Ali Metcalf from Spring Impact, a nonprofit dedicated to helping mission-driven organizations scale their impact effectively in both the UK and the US.Mohamed, Spring Impact’s CEO, brings over two decades of experience in health, social enterprise, and humanitarian work, including his time as Global Grants Director at the Elton John AIDS Foundation. Ali, a Managing Consultant at Spring Impact, has worked on projects from Uganda to the UK, scaling solutions in parenting, education, health, and community development.The conversation explores the challenges and strategies behind scaling nonprofit initiatives. Mohamed and Ali discuss the importance of building for scale from the outset, the role of partnerships in sustainable growth, and how funding landscapes impact the ability of organizations to expand their reach. They highlight the significance of shifting from directly delivering solutions to enabling others to implement them—exemplified by Bridges to Prosperity’s transition from building bridges to supporting governments in constructing them.Key takeaways include:</p><ul><li>The need to fall in love with the problem rather than the solution, as solutions evolve over time.</li><li>The balance between maintaining control and allowing strategic partners to help scale impact.</li><li>Diversifying funding sources while remaining mission-aligned.</li><li>Practical advice for nonprofits looking to scale, including focusing on strategic partnerships and understanding funding dynamics.</li></ul><p>Learn more about Purpose & Profit Podcast at: purposeandprofitpodcast.com/podcast.Meanwhile, discover more about Spring Impact at: https://www.springimpact.org/.Season Six of the Purpose & Profit Podcast is brought to you by:</p><p>VIRTUOUS: Virtuous.org</p><p>FAITHSEARCH PARTNERS: FaithSearchPartners.com</p><p>IMAGO CONSULTING: Imago.Consulting</p><p>AVID AI: AvidAI.com</p><p>DICKERSONBAKKER: DickersonBakker.com</p><p>SHARE ShareTalent.co</p><p>SYNERGY: SynergyDMS.com</p><p>Special thanks to editor and sound engineer Barry R. Hill and producer Abigail Morse.</p>
March 18, 2025
<p>AI is transforming the way nonprofit organizations operate, but for many leaders, knowing where to start can feel overwhelming. In this episode of Purpose and Profit Podcast, your co-hosts, Carly Berna and Dave Raley, break down how leaders can confidently embrace AI to enhance their work.</p><p>From using AI for brainstorming and decision-making to balancing machine-powered insights with human judgment, Carly and Dave share practical strategies. They also highlight key AI trends for 2025 and the AI-powered tools making the biggest impact.</p><p><br /></p><p><strong>Also in this episode, Dave and Carly talk about:</strong></p><ul><li><p>The biggest misconceptions leaders have about AI</p></li><li><p>Why AI-generated insights still need human oversight</p></li><li><p>The ethical considerations of AI in the nonprofit space</p></li><li><p>Simple ways to start integrating AI into your daily workflow</p><p><br /></p></li></ul><p><strong>Want to take action? </strong></p><p>Read How to Talk to AI on the Wave Report, at https://www.imago.consulting/articles/how-to-talk-to-ai.</p><p>Meanwhile, download the guide, 12 Ways to Leverage AI, to explore more ways AI can support you: https://www.imago.consulting/12-ways-to-use-ai.</p><p><br /></p><p>Season Six of the Purpose & Profit Podcast is brought to you by:</p><p><br /></p><p>VIRTUOUS</p><p>Virtuous believes in increasing generosity through personal donor engagement, no matter the gift size. The Virtuous platform streamlines nonprofit workflows, eliminates back-office tasks, and focuses on the relationships that matter. With their CRM, fundraising, volunteer, and marketing tools, nonprofits can create responsive experiences that build trust and grow impact. Visit virtuous.org to learn more.</p><p><br /></p><p>FAITHSEARCH PARTNERS</p><p>FaithSearch Partners is an executive search firm for faith-based organizations, dedicated to providing lasting solutions and championing faith-driven leaders. Their mission is to serve their clients and empower them with the right people at the right time to help drive their unique mission of ministry forward. Learn more about FaithSearch Partners at <a href="https://faithsearchpartners.com/" target="_blank" rel="ugc noopener noreferrer">faithsearchpartners.com/</a>.</p><p><br /></p><p>IMAGO CONSULTING</p><p>Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at <a href="http://www.imago.consulting" target="_blank" rel="ugc noopener noreferrer">.imago.consulting</a> and subscribe at <a href="http://www.imago.consulting/wavereport" target="_blank" rel="ugc noopener noreferrer">imago.consulting/wavereport</a>.</p><p><br /></p><p>AVID AI</p><p>Juggling tools instead of engaging donors? Meet Avid—the first-ever fundraising agency in the cloud. It unifies your data, deploys ready-to-use strategies, and makes donor engagement personal—at scale, on demand, in minutes. Visit <a href="http://avidai.com/" target="_blank" rel="ugc noopener noreferrer">avidai.com</a> and see how fundraising gets smarter.</p><p><br /></p><p>DICKERSONBAKKER</p><p>For over 40 years, DickersonBakker has been a trusted partner to nonprofits across the country and globe. They’ve worked with thousands of organizations and helped raise billions of dollars to support meaningful missions. Their expertise spans fundraising, leadership development, and strategic growth. Learn more at dickersonbakker.com.</p><p><br /></p><p>SHARE</p><p>Share helps Christian nonprofits shine with innovative marketing and digital fundraising. But that’s not all—they’re your tech-savvy partner, building tools to make your work easier and your impact bigger. Ready to grow your mission? Visit Sharetalent.co today!</p><p><br /></p><p>SYNERGY</p><p>Synergy helps nonprofit organizations broaden donor engagement through phone-based solutions such as P2P texting, Voice Broadcasting, Inbound call handling solutions and Mid-Level donor engagement solutions. By integrating into your current mail and digital strategies, we create a personal connection with your donors that increases their devotion to your cause. Learn more at synergydms.com.</p><p><br /></p><p>Special thanks to editor and sound engineer Barry R. Hill and producer Abigail Morse.</p><p><br /></p>
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