by Amanda Stassen
Purpose Powered Brand is a podcast for leaders and brands transforming their business into a force for good. Hosted by BIZU Innovation Group founder and chief strategist, Amanda Stassen, each episode we speak with leaders who are proving that not only does purpose drive profit, but the future of our world depends on it. From experts, CEO’s, and founders, to entrepreneurs, and societal change agents, we’ll get inspired and learn how to build a business and brand that’s not only profitable, but purposefully makes people’s lives and the world better.
Language
🇺🇲
Publishing Since
4/1/2022
Email Addresses
1 available
Phone Numbers
0 available
April 1, 2025
<p><strong>Lee-Anne Reuber</strong> is the founder and CEO of <strong>Sekond Skin Society</strong>, a pioneering fitness company dedicated to inclusivity in the health and fitness industry. A 20-year veteran in the field of disability inclusion, Lee-Anne’s on a mission to bridge the gap between people with and without disabilities, ensuring accessibility and a sense of belonging for all through fitness.</p><p><br></p><p>Join Amanda and Lee-Anne as they explore the challenges of creating universally accessible fitness options and how every person, at some point, will experience disability. Listen in as Lee-Anne shares insights from her personal journey on the importance of believing in your vision, the evolution of ideas and the highs and lows of searching for like-minded partners and investors.</p><p><br></p><p>In this episode we talk about:</p><p>• The world’s largest underserved minority group</p><p>• Belonging as a business model</p><p>• Why iterative feedback is key to universal design solutions</p><p>• Embracing personal experiences as fuel for entrepreneurship </p><p><br></p><p>Learn more about Lee-Anne and Sekond Skin Society at <a href="www.sekondskinsociety.com" target="_blank" rel="ugc noopener noreferrer"><strong>www.sekondskinsociety.com</strong></a></p><p><br></p><p>If you liked what you heard be sure to share and subscribe. We’d also love to hear what resonated with you, or if you have a guest suggestion, drop us a line at <a href="[email protected]" target="_blank" rel="ugc noopener noreferrer">[email protected]</a>.</p><p><br></p><p>This episode is powered by <a href="www.bizu.co" target="_blank" rel="ugc noopener noreferrer">BIZU Innovation</a>. We’re a strategic branding & creative agency on a mission to transform brands into a powerful force for good. Let’s work together to launch, grow or refresh your brand for impact. </p><p><br></p><p>Connect with Amanda</p><p>LinkedIn <a href="https://www.linkedin.com/in/amandastassen/" target="_blank" rel="ugc noopener noreferrer">@amandastassen</a></p><p>Instagram <a href="https://www.instagram.com/amandastassen/" target="_blank" rel="ugc noopener noreferrer">@amandastassen</a></p><p><br></p>
February 7, 2025
<p><strong>Joe Jackman</strong> is the founder & CEO of<strong>Catapult Capital Partners</strong>, a venture capital firm focused on enabling founders to disrupt and scale their businesses effectively. Joe is also the Founder & the Executive Chair of Jackman Reinvents, North America’s leading transformation company specializing in reinventing businesses for growth and relevance.</p><p><br /></p><p>Join Amanda and Joe, as they delve into strategies forsecuring venture capital and navigating market realities. Listen in as Joe shares insights on the artof pitching, the importance of a founder’s vision, and the unique challenges and opportunities for Canadian entrepreneurs.</p><p><br /></p><p>In this episode we talk about:</p><p>• How to balance conviction with flexibility in pitches</p><p>• The ‘Prove & Move’ approach to success</p><p>• Navigating shiny object syndrome</p><p>• Why every entrepreneur should avoid ‘hockey stick’ growth projections</p><p><br /></p><p>Learn more about Joe and Catapult Capital Partners at www.catapultpartners.vc</p><p><br /></p><p>If you liked what you heard be sure to share and subscribe. We’d also love to hear what resonated with you, or if you have a guest suggestion, drop us a line at<a href="mailto:[email protected]" target="_blank" rel="ugc noopener noreferrer">[email protected]</a>.</p><p><br /></p><p>This episode is powered by<a href="https://www.bizu.co/" target="_blank" rel="ugc noopener noreferrer">BIZU Innovation</a>. We’re a strategic branding & creative agency on a mission to transform brands into a powerful force for good. Let’s work together to launch, grow or refresh your brand for impact. </p><p><br /></p><p>Connect with us on social:</p><p><a href="https://www.linkedin.com/in/amandastassen/" target="_blank" rel="ugc noopener noreferrer">Amanda on LinkedIN</a> </p><p><a href="https://www.instagram.com/amandastassen/" target="_blank" rel="ugc noopener noreferrer">Amanda on Instagram</a></p><p><a href="https://www.linkedin.com/company/bizu-innovation/?viewAsMember=true" target="_blank" rel="ugc noopener noreferrer">BIZU on LINKEDIN</a></p><p><a href="https://www.instagram.com/bizu.co/" target="_blank" rel="ugc noopener noreferrer">BIZU on Instagram</a></p>
January 23, 2025
<p>Julie Thurgood-Burnett is the founder & CEO of Hereward Farms, a Canadian enterprise specializing in natural lavender-infused skincare and home products. Julie’s entrepreneurial spirit and innovative approach has seen her business grow from a crazy idea to gaining features in publications like Vogue and Vanity Fair in just four years.</p> <p> </p> <p>Join Amanda and Julie, as they talk about how she transformed her family farm into a successful lavender-infused skincare brand amidst personal and economic challenges. Listen in to hear some valuable lessons on balancing entrepreneurship with staying true to your brand and community.</p> <p> </p> <p>In this episode we talk about:</p> <p>• Overing imposter syndrome</p> <p>• The importance of authentic branding</p> <p>• How to thrive in a competitive market</p> <p>• Secrets to using marketing & collaboration to drive growth</p> <p> </p> <p>Learn more about Hereward Farms at <a href="https://www.herewardfarm.com/" target="_blank" rel="ugc noopener noreferrer">www.herewardfarm.com</a></p> <p> </p> <p>If you liked what you heard be sure to share and subscribe. We’d also love to hear what resonated with you, or if you have a guest suggestion, drop us a line at <a href="mailto:[email protected]" rel="ugc noopener noreferrer" target="_blank">[email protected]</a>.</p> <p><br /></p> <p>This episode is powered by <a href="https://www.bizu.co/" rel="ugc noopener noreferrer" target="_blank">BIZU Innovation</a>. We’re a strategic branding & creative agency on a mission to transform brands into a powerful force for good. Let’s work together to launch, grow or refresh your brand for impact. Connect with us on social:</p> <p><a href="https://www.linkedin.com/company/bizu-innovation/?viewAsMember=true" rel="ugc noopener noreferrer" target="_blank">BIZU on LINKEDIN</a></p> <p><a href="https://www.instagram.com/bizu.co/" rel="ugc noopener noreferrer" target="_blank">BIZU on Instagram</a></p>
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