by QBD
The QBD Marketing Pow Wow is your go-to podcast for expert advice on propelling your business to new heights. Hosted by Rich, QBD’s Head of Lead Generation, this podcast delves into a wide array of marketing topics, including SEO, digital marketing, websites, print, creative content, branding & design and video. Each episode features insight from QBD’s experts and successful clients who share their experiences and top tips for growing a business in today’s digital landscape. Whether you’re a business owner, manager or marketeer, The QBD Marketing Pow Wow will equip you with the knowledge and tools you need to unlock your business’s growth potential. Tune in to discover proven strategies, stay ahead of the curve and believe in more. Subscribe now.
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Publishing Since
5/13/2024
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April 1, 2025
<p>The world of PPC is evolving fast. In this episode of The Marketing PowWow, host Rich Brown sits down with Digital Marketing Specialist Molly Sneath to break down the essential things every business needs to know about PPC.</p><p>Key Topics:</p><ul><li>How PPC has moved from keyword-based to audience-focused targeting</li><li>The role of AI and automation in managing campaigns</li><li>Why a multi-platform PPC approach is crucial (Google, LinkedIn, Meta, TikTok & more)</li><li>How businesses can measure success and maximise return on investment</li></ul><br/><p><strong>Guest: Molly Sneath</strong></p><p>Molly is a Digital Marketing Specialist with a focus on PPC, helping businesses navigate the ever-changing paid advertising landscape. She shares straightforward, practical insights on smart bidding, audience targeting, and making PPC work for any business.</p><p>📢 Don’t miss this episode if you want to get the PPC essentials right!</p><p>🔗 Listen now: https://www.qbd.co.uk/powwow</p><p>📌<strong> Follow us for more insights:</strong></p><p>LinkedIn: https://www.linkedin.com/showcase/qbd-podcast-the-marketing-powwow/</p><p>Facebook: https://www.facebook.com/profile.php?id=61573840793434</p><p>Instagram: https://www.instagram.com/marketingpowwow/</p><p>TikTok: https://www.tiktok.com/@quickbydesign</p><p><br></p><p>🎧<strong> Available on:</strong></p><p>YouTube: https://www.youtube.com/watch?v=o6ZB7i8wrFw</p><p>Apple Podcasts: https://podcasts.apple.com/gb/podcast/qbd-podcast-the-marketing-pow-wow/id1750875556</p><p>Spotify: https://open.spotify.com/show/5XcV86d8jldj9ImeVGhcUP</p><p>#PPCMarketing #DigitalAdvertising #MarketingTrends #MarketingPodcast #SmartBidding #PayPerClick #TheMarketingPowWow</p>
March 11, 2025
<p>This is part 2 of this podcast, make sure you listen to part 1 first.</p><p>How much has AI really changed the search landscape over the past couple of years?</p><p>Why does optimising content for generative search need to be part of every business’s SEO arsenal? </p><p>And, with AI evolving at a rapid pace, what can online businesses do to thrive in the age of AI?</p><p>In this first instalment of a special two-part QBD Marketing Pow Wow podcast, host Rich Brown sits down to talk with QBD Director and in-house SEO specialist Paul Dyer about the rise of AI and its implications for SEO and digital marketing. During this wide-reaching chat, they discuss:</p><ul><li>How AI has impacted search over the past two years</li><li>What drove these changes, and Google’s response </li><li>How QBD predicted what was coming and what we did to get ahead, for ourselves and our clients</li><li>With generative search here to stay, what does the future hold?</li></ul><br/><p>With expert insight, analysis and advice, this podcast will bring you up to speed with everything you need to know about the current search landscape and how to optimise your website for the different AI platforms. It also looks at what you can do now to future-proof your website as AI continues to develop and come to the fore. </p>
March 4, 2025
<p>How much has AI really changed the search landscape over the past couple of years?</p><p>Why does optimising content for generative search need to be part of every business’s SEO arsenal? </p><p>And, with AI evolving at a rapid pace, what can online businesses do to thrive in the age of AI?</p><p>In this first instalment of a special two-part QBD Marketing Pow Wow podcast, host Rich Brown sits down to talk with QBD Director and in-house SEO specialist Paul Dyer about the rise of AI and its implications for SEO and digital marketing. During this wide-reaching chat, they discuss:</p><ul><li>How AI has impacted search over the past two years</li><li>What drove these changes, and Google’s response </li><li>How QBD predicted what was coming and what we did to get ahead, for ourselves and our clients</li><li>With generative search here to stay, what does the future hold?</li></ul><br/><p>With expert insight, analysis and advice, this podcast will bring you up to speed with everything you need to know about the current search landscape and how to optimise your website for the different AI platforms. It also looks at what you can do now to future-proof your website as AI continues to develop and come to the fore. </p><p>Stay tuned for part two, which will be released very soon.</p>
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