by William Macaitis
<p>Learn SaaS and AI marketing in a fun and easy to understand way from Bill Macaitis, a trusted 7x marketing leader with 5 successful tech exits. </p>
Language
🇺🇲
Publishing Since
7/14/2024
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April 6, 2025
Something has been bothering me recently New AI startups using old marketing & sales playbooks Skipping straight to the enterprise Cold calling and cold e-mails AI spam Top down sales Mindless press releases Trying to buy off analysts Long deal cycles Looks and sounds like everyone else No one knows about their startup I’ve been trying to work with more seed AI startups to break this pattern Normally I don’t get involved in seed stage But this is often where the GTM playbo...
February 12, 2025
Most people think promotions are all about performance—but like it or not, perception plays a role too. In this video, I dive into the surprising impact your outfit can have on your career growth as a B2B tech marketer. Does what you wear really matter? How do top marketers think about workplace dress codes? And can dressing a certain way actually help you get ahead? I’ll share my own experiences, practical tips, and a few strategies successful professionals use to navigate office dress norm...
January 29, 2025
Learn how to use control groups to measure the effectiveness of your marketing efforts with precision. In this video, I’ll share practical examples from my time at Slack, Zendesk, and Salesforce, showing how control groups can help you evaluate ad campaigns, website changes, customer success initiatives, and more. Whether you’re a marketer, CEO, or VC, this simple yet powerful technique can save you money, improve decision-making, and provide definitive proof of ROI—all without expensive attr...
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