by Aaron Zakowski
SaaS Marketing Superstars is the show where we uncover proven growth strategies from CMOs and marketing leaders behind some of the fastest-growing SaaS companies.Each episode features an interview with a SaaS CMO, Founder or marketer leader, discussing topics like paid ads, SEO, content marketing, ABM and sales, landing page optimization, email marketing and how to use these strategies to generate more trial and demo signups for your SaaS.
Language
🇺🇲
Publishing Since
5/8/2020
Email Addresses
0 available
Phone Numbers
0 available
May 17, 2024
Incentivized LinkedIn ads are a great way to generate more highly qualified sales leads for your B2B company. Offering a gift card can be the difference to getting your ideal customer onto a demo call or not. <br> <br>In this episode of SaaS Marketing Superstars, I discuss the pros and cons of incentivizing prospects to join a sales call and share some of my experiences and best practices. <br>Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-incentivized-gift-card-linkedin-ads/
November 28, 2023
In this episode of the SaaS Marketing Superstars podcast, Krish Ramineni shares how Fireflies.ai grew to be used by over 200K organizations through product led growth. Krish also shares his opinion on what the future of AI might look like. <br> Episode Highlights <br> ● Fireflies features and vision (0:40)<br> ● Who is the typical Fireflies user (1:50)<br> ● How Fireflies successfully utilized product led growth strategy (5:46)<br> ● Why it is extremely expensive to produce AI based tools (11:09)<br> ● How AI has completely transformed the way he works (13:20)<br> ● Predictions on the societal impact of AI in the near future (15:15)<br> ● How he uses criticism from disgruntled customers to improve Fireflies (21:45)<br> ● Favorite books, apps and business leaders (32:47)<br> <br>Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-product-led-growth-krish-ramineni-fireflies/ <br>Follow Krish on LinkedIn: https://www.linkedin.com/in/krishramineni/
October 9, 2023
In this episode of the SaaS Marketing Superstars podcast, Shay Howe discusses his unique career journey to becoming the CMO of ActiveCampaign and what it's like leading a large marketing team at a company with over $100M ARR.<br> Episode Highlights <br> ● How his experience in the world of design and engineering influences his current role as the Chief Marketing Officer at ActiveCampaign (0:43)<br> ● How big is the marketing team at ActiveCampaign (5:46)<br> ● How to manage a large multi-talented marketing team (8:53)<br> ● How ActiveCampaign differentiates itself in the highly commoditized email automation market (11:47)<br> ● The importance of brand building and how ActiveCampaign turns their customers into a marketing engine (15:41)<br> ● Is AI marketing hype or is it a useful tool for business intelligence (19:06)<br> ● The challenges associated with rapid evolution of marketing tools and social media platforms (28:24)<br> ● Favorite books, apps and business leaders (32:47)<br> <br>Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-marketing-leadership-shay-howe <br>Follow Shay on LinkedIn: https://www.linkedin.com/in/shayhowe/
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at [email protected] for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.