by Ryan James, Rocket SaaS
<p>Actionable SaaS marketing strategies and campaign ideas for you to implement in your company to rocket your growth.</p>
Language
🇺🇲
Publishing Since
7/3/2024
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0 available
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April 15, 2025
Ryan interviews product-led growth expert Akash Gupta, ex-Apollo.io VP of Product. They discuss the importance of consistent content creation on platforms like LinkedIn, the distinction between product-led growth and traditional marketing, and the key components that contribute to successful product-led growth strategies. Akash shares insights on common mistakes companies make when implementing product-led growth, how to measure success, and the tools that can aid in this process. The convers...
April 8, 2025
Ryan speaks with ABM expert Kartik Krishnan about the intricacies of Account-Based Marketing (ABM). They discuss the importance of targeting the right accounts, and how to effectively engage with potential clients through personalised strategies. The conversation also covers the role of webinars, direct mail, and AI tools in enhancing ABM efforts, as well as how to measure success and scale these initiatives. Kartik emphasises the need for alignment between sales and marketing teams and the i...
April 1, 2025
Ryan discusses effective strategies for LinkedIn ads, emphasising the importance of creative ad design and the power of retargeting. He shares insights on how to create ads that capture attention and drive engagement, as well as the significance of providing value to potential customers before pitching products. The conversation highlights the need for innovative approaches in ad design and the effectiveness of retargeting to improve conversion rates. Takeaways LinkedIn ads can unlock massive...
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