by Joana Inch
<p><b>SaaS Stories</b> is my not-so-secret quest to learn what it truly takes to succeed in the world of SaaS—and I’m inviting you along for the ride! I have the pleasure of sitting down with brilliant minds and industry trailblazers to explore their journeys, uncovering the secrets behind their growth, the gaps they spotted in the market, and what really drives them.<br><br></p><p>It’s not all smooth sailing—there are challenges, unexpected turns, and moments of reflection where they share what they’d love to change about their journey. Think of it as a candid, insider’s look into the world of SaaS, with just the right amount of curiosity, empathy, and wit.<br><br></p><p>Join me as I dive deep, selfishly soak up all the insights, and hopefully share a little inspiration with you along the way—one SaaS story at a time.</p>
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Publishing Since
10/25/2022
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April 13, 2025
In this episode of SaaS Stories, Leah Rankin, Chief Product Officer at SightMinder, shares how deep customer insight—not just feature requests—drives meaningful product innovation in hospitality tech. Leah shares how a chance meeting at Telstra sparked her career in tech, the early disruptor days of cloud-based hospitality solutions, and what it really means to drive product-led growth in a fast-evolving industry. We explore how SightMinder matches the right guests with the right hotels, the ...
April 4, 2025
What does it take to build, scale, and sell multiple businesses while staying sane and ahead of the game? In this episode, we sit down with Taryn, a powerhouse serial entrepreneur and founder of Gifted, the SaaS platform transforming how brands connect with creators. From raising capital to expanding into international markets and navigating the evolving landscape of influencer marketing, Taryn shares the real, unfiltered version of startup life—and what she’s learned along the way. Key Takea...
March 23, 2025
Catherine Ashton, founder and CEO of Critical Info, shares her journey of creating a comprehensive platform to simplify end-of-life planning after experiencing firsthand the overwhelming administrative burden following a death. We Discuss: • The Critical Info platform and how it helps people learn about end-of-life choices. • Catherine's "My Loved One Died. What Do I Do Now?" guide walks people through steps in the first hours, days, weeks and months. • The importance of getting to know you...
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