by Suresh Sambandam, Arvind Parthiban, Varun Shoor
We are thrilled to bring conversations with some of the best SaaS founders, visionaries, product builders, marketers, investors, technologists, and people shaping India’s SaaS ecosystem. SaaSBOOMi is a community of founders, product leaders, and marketers nurturing 1500+ SaaS companies of all shapes and sizes. Following are the two ongoing podcast series 1. A Founder's Deep-Dive hosted by Suresh Sambandam, CEO - Kissflow Brings in top 2 unique insights from founder's who have scaled 2. Marketing Nation hosted by Arvind Parthiban (Co-founder & CEO, SuperOps.ai) & Varun Shoor (Founder, Kayako) All about marketing SaaS products from India to the world, aimed at making India not just a product nation Catch the episodes on your favorite podcast app: SaaSBoomi website: https://saasboomi.org/podcast Apple - https://apple.co/36uzNWl Google - https://bit.ly/sbpodgoogle Spotify - https://spoti.fi/3LLJAaC LinkedIn - https://www.linkedin.com/showcase/saasboomi-podcast Let us know your feedback or suggestions on past episodes, guest suggestions - we're all ears, do write to us at [email protected]
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March 4, 2024
<p>Step into the intersection of technology and marketing with the latest episode of the Marketing Nation SaaS podcast. Hosted by <a href="https://www.linkedin.com/in/arvind-parthiban/">Arvind Parthiban</a>, the Co-Founder & CEO of <a href="https://superops.com/">SuperOps.ai</a>, this episode welcomes <a href="https://www.linkedin.com/in/rameshravi/">Ramesh Ravishankar</a>, Co-Founder and CGO of <a href="https://www.highperformr.ai/">Highperformer.ai</a>, whose previous stints at Freshworks and Google have armed him with unparalleled insights into the digital marketing world.</p><p>This conversation delves into the evolving landscape where AI meets content creation, debunking myths about AI's role in the future of marketing jobs by highlighting its potential to enhance human creativity and efficiency. Ramesh shares his journey with Highperformer.ai, offering a unique perspective on leveraging AI to build a robust social presence and the strategic importance of identifying your Total Addressable Market (TAM) early on.</p><p>Get a glimpse into product-led growth strategies that attract leads organically, and the critical decision-making between inbound and outbound marketing based on the stage of your company and the current market demands. The episode draws inspiration from Freshworks' success, showcasing how optimizing AdWords strategy and managing lead quality can scale a business from serving SMBs to mid-market enterprises.</p><p>Join us for this engaging and insightful session, designed for both budding entrepreneurs and seasoned marketers looking to navigate today's dynamic digital landscape with confidence and creativity.<br /><br /> </p><p>Key Takeaways:</p><p>1:13 - Content Marketing Revolution: AI's Role</p><p>3:40 - Ramesh's Journey: Freshworks to Google</p><p>5:33 - Highperformer.ai: A Strategic Odyssey</p><p>8:49 - Startup Success: Unlocking TAM</p><p>13:11 - Growth Hacking with Free Tools</p><p>21:07 - Scaling Up: From SMB to Worldwide</p><p>23:58 - Lead Quality: Marketing vs. Sales Dynamics</p><p>28:10 - The Lead Conversion Debate</p><p>29:51 - The Inbound Marketing Roadmap: Strategic Insights</p><p>32:06 - Advanced Tactics in Lead Generation</p><p>40:39 - GenAI: Transforming Marketing Workflows</p><p>43:55 - SEO Evolution: The AI Content Impact</p><p><strong>Key Mentions:</strong></p><p>ChatGPT</p><p>Freshworks</p><p>Google</p><p>AdWords</p><p>LinkedIn</p><p>Salesforce</p><p>Sora.ai</p>
December 13, 2023
<p>Welcome to another episode of Founder’s Deep Dive! Join our guest, Sachin Bhatia, and our host, Suresh Sambandam, as they delve into several topics, including the formula for happiness, expanding into a global market, and all the challenges and wins that come along the way. It’s a very intellectual conversation where they talk about very abstract and high-level concepts using anecdotes from their own lives. Enjoy the episode! </p><p><strong>Key Takeaways</strong> </p><p><a href="https://www.youtube.com/watch?v=tmj-2ExGHfs&t=120s">02:00</a> - Meet the Players! </p><p><a href="https://www.youtube.com/watch?v=tmj-2ExGHfs&t=204s">03:24</a> - Success vs Happiness </p><p><a href="https://www.youtube.com/watch?v=tmj-2ExGHfs&t=410s">06:50</a> - Are You an Architect or a Contractor? </p><p><a href="https://www.youtube.com/watch?v=tmj-2ExGHfs&t=600s">10:00</a> - Early 2000s - A Changing India </p><p><a href="https://www.youtube.com/watch?v=tmj-2ExGHfs&t=725s">12:05</a> - Moving from BPO to Enterprise Segment </p><p><a href="https://www.youtube.com/watch?v=tmj-2ExGHfs&t=1050s">17:30</a> - Ameyo’s First Enterprise Customer </p><p><a href="https://www.youtube.com/watch?v=tmj-2ExGHfs&t=1195s">19:55</a> - Inside Sales and Sales Development </p><p><a href="https://www.youtube.com/watch?v=tmj-2ExGHfs&t=1340s">22:20</a> - Can SMB SaaS Survive? </p><p><a href="https://www.youtube.com/watch?v=tmj-2ExGHfs&t=1459s">24:19</a> - Global Emerging Markets </p><p><a href="https://www.youtube.com/watch?v=tmj-2ExGHfs&t=1627s">27:07</a> - Different Countries and their Ticket Sizes </p><p><a href="https://www.youtube.com/watch?v=tmj-2ExGHfs&t=1890s">31:30</a> - Doing Business in Dubai </p><p><a href="https://www.youtube.com/watch?v=tmj-2ExGHfs&t=2135s">35:35</a> - Team Distribution for International Markets </p><p><a href="https://www.youtube.com/watch?v=tmj-2ExGHfs&t=2246s">37:26</a> - Relationship Building in Emerging Markets </p><p><a href="https://www.youtube.com/watch?v=tmj-2ExGHfs&t=2420s">40:20</a> - Generating Pipelines for Enterprises </p><p><a href="https://www.youtube.com/watch?v=tmj-2ExGHfs&t=2758s">45:58</a> - Ameyo’s Secret Sauce </p><p><a href="https://www.youtube.com/watch?v=tmj-2ExGHfs&t=3088s">51:28</a> - Successful Marketing Strategies </p><p><a href="https://www.youtube.com/watch?v=tmj-2ExGHfs&t=3378s">56:18</a> - Final Words of Wisdom Key Mentions </p><p><a href="https://www.youtube.com/watch?v=tmj-2ExGHfs&t=179s">02:59</a> - OrangeScape (KissFlow)</p><p> <a href="https://www.youtube.com/watch?v=tmj-2ExGHfs&t=330s">05:30</a> - Freshworks </p><p><a href="https://www.youtube.com/watch?v=tmj-2ExGHfs&t=340s">05:40</a> - Drishti (Ameyo) </p><p><a href="https://www.youtube.com/watch?v=tmj-2ExGHfs&t=395s">06:35</a> - HP, Oracle, Microsoft, Apple, IBM</p><p> <a href="https://www.youtube.com/watch?v=tmj-2ExGHfs&t=390s">06:30</a> - Satyam, Wipro, Infosys, TCS, HCL </p><p><a href="https://www.youtube.com/watch?v=tmj-2ExGHfs&t=705s">11:45</a> - ZOHO </p><p><a href="https://www.youtube.com/watch?v=tmj-2ExGHfs&t=885s">14:45</a> - Helion </p><p><a href="https://www.youtube.com/watch?v=tmj-2ExGHfs&t=889s">14:49</a> - Daksh </p><p><a href="https://www.youtube.com/watch?v=tmj-2ExGHfs&t=944s">15:44</a> - Ameyo </p><p><a href="https://www.youtube.com/watch?v=tmj-2ExGHfs&t=959s">15:59</a> - Peppertap </p><p><a href="https://www.youtube.com/watch?v=tmj-2ExGHfs&t=959s">15:59</a> - Meru </p><p><a href="https://www.youtube.com/watch?v=tmj-2ExGHfs&t=960s">16:00</a> - UrbanCompany </p><p><a href="https://www.youtube.com/watch?v=tmj-2ExGHfs&t=998s">16:38</a> - Ola </p><p><a href="https://www.youtube.com/watch?v=tmj-2ExGHfs&t=1060s">17:40</a> - Motilal Oswal </p><p><a href="https://www.youtube.com/watch?v=tmj-2ExGHfs&t=1176s">19:36</a> - HubSpot</p><p><br /> </p>
November 22, 2023
<p>Welcome to another episode of Deep Dive! <a href="https://www.linkedin.com/in/sureshsambandam/">Suresh</a>, our host, and<a href="https://www.linkedin.com/in/tulsianaditya/"> Aditya Tulsian</a>, our guest, delve into the critical role of ICPs and how organizations deal with acquisition journeys.</p><p>Aditya is a seasoned entrepreneur who founded Numberz, which was acquired by Chargebee, prior to which he held a very important role at Intuit. After an MBA at ISB Hyderabad, launching QuickBooks in India was the experience that revealed a universal truth to him: businesses worry about cash flow, not accounting. In 2016, inspired by these insights, Aditya co-founded Numberz, initially for Indian small businesses, later expanding globally. The company recently got acquired by Chargebee, uniting visionary forces.</p><p>In the world of startups, understanding the Ideal Customer Profile (ICP) is like holding the compass that guides the business. The success, failure, or struggles of any company can be traced back to the clarity or confusion they have about the ICP. Aditya and Suresh nail down what it takes to find your perfect ICP, and the struggles and pressures of navigating an acquisition conversation with both the buyer and the team.</p><p>Key Takeaways: </p><p><a href="https://www.youtube.com/watch?v=VTpOr6avbN4&t=0s">00:00</a> - Meet Aditya Tulsian!</p><p><a href="https://www.youtube.com/watch?v=VTpOr6avbN4&t=420s">07:00</a> - Finding the perfect ICP - Problem first or person first? </p><p><a href="https://www.youtube.com/watch?v=VTpOr6avbN4&t=493s">08:13</a> - Mr. Cook’s billionaire’s business blueprint </p><p><a href="https://www.youtube.com/watch?v=VTpOr6avbN4&t=555s">09:15</a> - When Suresh narrowly missed meeting Mr. Cook </p><p><a href="https://www.youtube.com/watch?v=VTpOr6avbN4&t=673s">11:13</a> - Nuances of B2B and B2C with ICP </p><p><a href="https://www.youtube.com/watch?v=VTpOr6avbN4&t=915s">15:15</a> - Narrowing down customer segments to ICP </p><p><a href="https://www.youtube.com/watch?v=VTpOr6avbN4&t=1074s">17:54</a> - Your ICP is actually a combination of 3 people </p><p><a href="https://www.youtube.com/watch?v=VTpOr6avbN4&t=1149s">19:09</a> - How BYJU’S missed the ICP </p><p><a href="https://www.youtube.com/watch?v=VTpOr6avbN4&t=1310s">21:50</a> - Tally vs Intuit </p><p><a href="https://www.youtube.com/watch?v=VTpOr6avbN4&t=1357s">22:37</a> - Numberz’s journey with ICP </p><p><a href="https://www.youtube.com/watch?v=VTpOr6avbN4&t=1662s">27:42</a> - The buyer, user and influencer of Numberz </p><p><a href="https://www.youtube.com/watch?v=VTpOr6avbN4&t=1820s">30:20</a> - Repercussions of a vague ICP </p><p><a href="https://www.youtube.com/watch?v=VTpOr6avbN4&t=1920s">32:00</a> - The fundamental difference between Box and Dropbox </p><p><a href="https://www.youtube.com/watch?v=VTpOr6avbN4&t=2026s">33:46</a> - Product team’s role in finding the ICP </p><p><a href="https://www.youtube.com/watch?v=VTpOr6avbN4&t=2100s">35:00</a> - The impact of the right ICP on marketing </p><p><a href="https://www.youtube.com/watch?v=VTpOr6avbN4&t=2333s">38:53</a> - A leader’s job in the organization </p><p><a href="https://www.youtube.com/watch?v=VTpOr6avbN4&t=2385s">39:45</a> - Critical points to keep in mind during an acquisition </p><p><a href="https://www.youtube.com/watch?v=VTpOr6avbN4&t=2656s">44:16</a> - Handling uncertainties like a pro during acquisitions </p><p><a href="https://www.youtube.com/watch?v=VTpOr6avbN4&t=2924s">48:44</a> - Managing your team’s concerns around an acquisition </p><p><a href="https://www.youtube.com/watch?v=VTpOr6avbN4&t=3165s">52:45</a> - Closing thoughts</p><p>Key Mentions</p><p>01:37 - <a href="https://ar.numberz.in/">Numberz</a></p><p>01:40 - <a href="https://www.chargebee.com/">ChargeBee</a></p><p>03:18 - <a href="https://www.intuit.com/in/">Intuit</a></p><p>03:47 - <a href="https://quickbooks.intuit.com/in/online/">QuickBooks</a></p><p>10:36 - <a href="https://kissflow.com/">KissFlow</a></p><p>12:52 - <a href="https://www.facebook.com/">Facebook</a></p><p>19:10 - <a href="https://byjus.com/">BYJU’S</a></p><p>21:50 - <a href="https://tallysolutions.com/">Tally</a></p><p>32:01 - <a href="https://www.box.com/">Box</a></p><p>32:03 - <a href="https://www.dropbox.com/">Dropbox</a></p><p>41:43 - <a href="https://www.freshworks.com/">Freshworks</a></p>
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