by Mica McCook
A bi-weekly show where we talk about the intersection of two passions: food and photography. Every other Wednesday, food photographer, Mica McCook sits down to chat with the best food photographers, food stylists, art directors, and PR peeps in the industry so that you feast on only the best tips and strategies in the business.
Language
🇺🇲
Publishing Since
4/9/2022
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March 5, 2025
Are you ready to unlock a world of opportunities and take your creative business to new heights? Join us as we explore the power of LinkedIn with the insightful Jeff Brown, a photography business mentor, bestselling author, and former Royal Navy photographer. With four successful businesses under his belt, Jeff now helps photographers worldwide build standout brands. Specializing in mindset, branding, and LinkedIn strategy, Jeff’s mission is to help photographers become the go-to experts in their niche. The Power of LinkedIn In today’s digital age, LinkedIn has become an essential tool for professionals across all industries. But it can be so much more than just a platform for job searching. LinkedIn can be a powerful tool for building relationships, establishing thought leadership, and growing your business. Jeff Brown’s Expertise Jeff shares his expertise on how to leverage LinkedIn to achieve your business goals. He emphasizes the importance of building a strong personal brand, creating valuable content, and engaging with your network. Key takeaways from this episode: The importance of mindset and goal setting How to create a captivating LinkedIn profile Strategies for building relationships and generating leads The power of LinkedIn newsletters Common mistakes to avoid on LinkedIn Ready to transform your LinkedIn presence and unlock new opportunities? Delve further into Jeff’s insights by listening to the full episode. And don’t forget to check out his latest book, “The Photographer’s Missing LinkedIn.” LinkedIn is a goldmine of opportunities for photographers and other creative professionals. By following Jeff’s advice, you can leverage this platform to build a thriving business and achieve your dreams. 💬 Join the Conversation Savory Shot Shownote: https://micamccook.com/guests/ Website: https://micamccook.com/podcast Instagram: www.instragram.com/mica.mccook Instagram: www.instagram.com/thesavoryshotpodcast 📣 Follow Jeff Brown Website:https://thephotographersmentor.com/ Facebook: @focusonmarketing LinkedIn: @thephotographersmentor Would you like to be a guest on the show? Fill out the guest form, and we’ll be in touch soon.
February 19, 2025
The Secret Sauce to Drool-Worthy Food Photography Picture this: You’re scrolling through Yelp, stomach rumbling, overwhelmed by choices, and then BAM! A perfectly lit, mouthwatering dish catches your eye, stopping you mid-scroll. The crisp edges of a golden-brown crust, the vibrant pop of fresh herbs, the glossy sheen of a perfectly plated sauce—it all screams, ”Order me now!” Your decision is made. That, my friend, is the undeniable power of great food photography. But how do restaurants determine which dishes deserve this kind of spotlight? What makes a meal truly photogenic, and how can images drive sales and brand loyalty? That’s exactly what food photographer Nancy Ingersoll unpacks with expertise and passion. Meet Nancy Ingersoll: The Woman Behind the Lens Nancy is more than just a photographer—she’s a strategist, stylist, and storyteller. With eight years of experience photographing food and products, she’s worked with over 200 brands, ranging from small local restaurants to big-name food companies. She understands branding and marketing inside and out, so she makes sure every photo she takes perfectly captures a restaurant’s unique style and what they’re trying to achieve. Her expertise goes beyond photography—she curates props, advises on plating techniques, and even helps businesses understand how to leverage visuals for social media and advertising. She doesn’t just capture dishes; she helps restaurants tell their story through compelling visuals that drive customer engagement and sales. What You’ll Learn in This Episode Nancy shares her step-by-step process for guiding restaurants in selecting the right dishes for a photoshoot. From asking the right questions (What’s your most profitable dish? What’s seasonal? What makes people say WOW?) to ensuring variety in textures and colors, she breaks it all down with clarity and expertise. Plus, she shares her Give, Get method to help restaurant owners feel confident in their choices. Take This With You Whether you’re a food photographer, restaurant owner, or just someone who loves food (hi, same!), Nancy’s insights prove that a well-thought-out photo can do more than just look good—it can create cravings, drive sales, and shape a brand’s identity. 💬 Join the Conversation Savory Shot Shownote: https://micamccook.com/guests/ Website: https://micamccook.com/podcast Instagram: www.instragram.com/mica.mccook Instagram: www.instagram.com/thesavoryshotpodcast Would you like to be a guest on the show? Fill out the guest form, and we’ll be in touch soon.
February 5, 2025
Evolving Through Photography and Identity with Kris Connor Have you ever wondered how your personal experiences shape who you are as a creative? In this episode of Savory Shot, we dive deep into the journey of Kris Connor, an award-winning New York-based celebrity chef and restaurant photographer. With over 30 years behind the camera, Kris shares his unique perspective on how his life experiences have influenced his photography career. Meet Kris Connor Kris Connor is a well-known name in the world of food photography. He’s worked with renowned chefs like Carla Hall, Wolfgang Puck, and Bobby Flay, and brands like Food Network and Casamigos Tequila have featured his work. But Kris’s journey is far from ordinary. Born with achondroplasia, he underwent multiple limb-lengthening operations that gave him a unique outlook on life. This outlook is evident in his photography, as he seeks to highlight the beauty and craftsmanship in both food and the people who prepare it. In this episode, Kris opens up about his personal and professional journey, sharing valuable insights and experiences. He discusses his transition from photojournalism to food photography, the importance of personal branding, and the challenges of staying true to oneself in a constantly evolving industry. Kris also shares his thoughts on the importance of giving back to the photography community and the need for more inclusive and diverse representation in the field. 💬 Join the Conversation Savory Shot Shownote: https://micamccook.com/guests/ Website: https://micamccook.com/podcast Instagram: www.instragram.com/mica.mccook Instagram: www.instagram.com/thesavoryshotpodcast Would you like to be a guest on the show? Fill out the guest form, and we’ll be in touch soon.
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