by Danny McMillan
Seller Sessions is the largest Amazon FBA and Private Label podcast for Advanced Amazon Sellers. It is the first of its kind, in terms of being raw, non nonsense and straight to the point. A lot of Amazon podcasts that came after has followed by example... Seller Sessions is published 4 times per week and often breaks new trends first in the industry. Host Danny McMillan, is a world renowned public speaker and veteran Amazon Seller, Danny is also the co-founder of DATAbrill. DATAbrill manages Amazon PPC and advertising automation for 6, 7 & 8 figure Amazon brands. Danny also works with Amazon in the UK to provide webinar content for their 3rd party sellers. Each year he hosts Seller Sessions Live the annual conference for Amazon Sellers in the UK, bringing the worlds best speakers on the cutting edge of marketing on and off Amazon. He is also the founder of SellerPoll, the official annual awards for Amazon Sellers and Brands.
Language
🇺🇲
Publishing Since
11/1/2017
Email Addresses
1 available
Phone Numbers
0 available
March 21, 2025
<h1 class="ql-heading" data-block-id= "block-da0f3c4e-14fa-4212-b8d6-8cb60ad456ad">Broad Match Show - Who Hates Rufus?</h1> <div class="ql-block" data-block-id= "block-41da5da4-fd53-4ca5-927b-143a79ecd15c"> </div> <div class="ql-block" data-block-id= "block-30b4040c-859a-4808-b56b-90a9bfaa4081">Welcome back to another episode of the <strong>Broad Match Show</strong>, a long-overdue deep dive into <strong>Amazon strategy, personal growth, and the chaos of running a business</strong>. In this candid conversation, <strong>Danny and Adam</strong> cover everything from the <strong>realities of conversion optimization</strong> to <strong>entrepreneurial struggles, unexpected challenges, and personal discipline</strong>.</div> <hr class="ql-divider ql-blot-format-toolbar__holder" contenteditable="false" /> <h3 class="ql-heading" data-block-id= "block-4c089db2-a471-4957-8cc6-a57238af76d5"><strong>Murphy’s Law and the Reality of Running a Business</strong></h3> <div class="ql-block" data-block-id= "block-2ce80b9b-87f8-4f92-8b7b-ed83e4e0aeb1">Danny kicks off the show by sharing <strong>a brutal stretch of ten weeks</strong> where everything that could go wrong, did. It was <strong>one of those stretches where pushing harder only made things worse</strong>.</div> <ul> <li><strong>Murphy’s Law in full effect:</strong> "Every time we touched something, it broke."</li> <li><strong>The lesson?</strong> Sometimes, <strong>pushing too hard pushes success further away</strong>—you have to step back and let things flow.</li> </ul> <div class="ql-block" data-block-id= "block-05ce5c82-3510-41f1-90de-6ec568b38628">Adam relates, explaining how <strong>life and business have natural rhythms</strong>. There are times to <strong>grind and push through</strong>, but there are also moments when <strong>letting go is the smarter move</strong>.</div> <hr class="ql-divider ql-blot-format-toolbar__holder" contenteditable="false" /> <h3 class="ql-heading" data-block-id= "block-4ca22039-91bc-42d4-81b4-00248cfbf392"><strong>The Amazon Landscape: Incremental Gains, Not Silver Bullets</strong></h3> <div class="ql-block" data-block-id= "block-b04056d2-9e6e-4684-ad0d-f63ea11185db">A big topic was how Amazon sellers are <strong>obsessed with finding the "one big hack"</strong>, but in reality, success comes from <strong>small, consistent improvements</strong>.</div> <h4 class="ql-heading" data-block-id= "block-d81760bb-6e94-44f0-93e9-820b83872cab"><strong>Rufus & Amazon's Algorithm Changes</strong></h4> <ul> <li>At first, <strong>everyone loved Rufus</strong>—Amazon’s new AI-driven assistant.</li> <li>But now? <strong>The honeymoon is over.</strong> The same people who praised it are now <strong>complaining</strong> because they don’t fully understand how it fits into their strategy.</li> <li><strong>Reality check:</strong> Rufus isn’t a replacement for traditional optimization—it’s an <strong>additive layer</strong> to how Amazon ranks products.</li> </ul> <div class="ql-block" data-block-id= "block-5eadd483-eee6-4670-b527-57df72d4131c"> <strong>Danny:</strong> "People think Rufus is replacing everything. It's not."</div> <div class="ql-block" data-block-id= "block-2ef3399d-80ae-4ccc-80ef-0cc2df5f206f"><strong>Adam adds:</strong> Amazon isn't tearing everything down; they’re just tweaking things to <strong>improve conversion rates by a few percentage points</strong>—which, at scale, means <strong>billions of dollars</strong> for them.</div> <hr class="ql-divider ql-blot-format-toolbar__holder" contenteditable="false" /> <h3 class="ql-heading" data-block-id= "block-530c28d8-31d9-4af9-b98a-43acd35340d8"><strong>The Truth About Conversion Optimization</strong></h3> <div class="ql-block" data-block-id= "block-b00062c7-4d15-48e7-9ee2-9133b9dbf571">Both Danny and Adam agree: <strong>most optimization efforts fail</strong>—and that’s <strong>normal</strong>.</div> <ul> <li>Even the best marketers <strong>fail more than they win</strong>, which is why you have to <strong>test and iterate constantly</strong>.</li> <li><strong>Proven strategies?</strong> They’re often <strong>just the highlights</strong>—for every success story, there are <strong>countless tests that didn’t move the needle</strong>.</li> </ul> <div class="ql-block" data-block-id= "block-ca26e732-fc2c-4b00-96b9-b6266ab3f465">Danny’s blunt take:</div> <div class="ql-block" data-block-id= "block-520fd05b-847e-4a6b-8ffc-904696fffb17">"Look, if you optimize ten listings, expect maybe one or two to improve. That’s the reality. If you're expecting 100% success, you’re not doing conversion optimization—you’re just following templates."</div> <div class="ql-block" data-block-id= "block-d2687613-0637-4601-ae00-54101f8ab37b">Adam agrees, sharing a wild story about <strong>a multi-million dollar listing</strong> they tested multiple image variations on. They <strong>tried everything—new lighting, 3D renders, high-end photography</strong>—and yet, the <strong>original, mediocre image kept winning</strong>.</div> <div class="ql-block" data-block-id= "block-7477097c-8b2a-483d-8eb3-1786bcdac396">"We were scratching our heads. Turns out, the lower-quality image actually resonated better with price-sensitive shoppers."</div> <hr class="ql-divider ql-blot-format-toolbar__holder" contenteditable="false" /> <h3 class="ql-heading" data-block-id= "block-2cd936a4-d620-44d2-a7d2-89f106dfae96"><strong>Building AI-Driven Tools for Amazon Sellers</strong></h3> <div class="ql-block" data-block-id= "block-08f963ff-beeb-442c-bd20-00266900e83c">Danny gives a sneak peek into <strong>new tools he’s developing</strong>, designed to <strong>eliminate complexity</strong> and make <strong>testing faster and easier</strong>.</div> <ul> <li>His goal? <strong>"Grunt tools"</strong>—simple, no-brainer tools that let sellers make better decisions <strong>without needing a PhD in Amazon’s algorithm</strong>.</li> <li><strong>No learning curve. No guesswork. Just results.</strong></li> <li>The <strong>key to winning on Amazon?</strong> Moving <strong>fast</strong>—test more, iterate quicker, and adapt before your competitors do.</li> </ul> <div class="ql-block" data-block-id= "block-b16b90c2-5a5a-4ae2-b47c-8c8deb3b4535"><strong>Adam:</strong> "The sellers who take the most shots on goal are the ones who win. It’s not about getting everything right—just getting more reps in than everyone else."</div> <hr class="ql-divider ql-blot-format-toolbar__holder" contenteditable="false" /> <h3 class="ql-heading" data-block-id= "block-51b08f39-a9be-4c6e-971e-70812933386a"><strong>Discipline, Fitness, and Staying Sharp</strong></h3> <div class="ql-block" data-block-id= "block-589cdded-f89c-4847-a0c2-6ee924de828c">Beyond Amazon, <strong>both Danny and Adam are big on discipline—both in business and in life.</strong></div> <div class="ql-block" data-block-id= "block-23b9ff4c-6998-4882-b16a-d14fa9335e8e">Danny’s training routine:</div> <ul> <li>Heavy into <strong>boxing</strong>, sparring regularly, and adjusting his workouts to <strong>avoid injuries as he hits 50</strong>.</li> <li><strong>No more squats or deadlifts</strong>—all about longevity and smart training.</li> <li><strong>Shoulder injury?</strong> He’s considering <strong>BPC-157 & TB-500 peptides</strong> to accelerate recovery.</li> </ul> <div class="ql-block" data-block-id= "block-9743cd22-1ab8-41ec-93d9-5893f08f708b">Adam’s approach:</div> <ul> <li><strong>Cycling</strong> has become his go-to for clearing his head, logging <strong>60+ miles this week alone</strong>.</li> <li>He’s rediscovering his passion for the sport, balancing it with weight training.</li> </ul> <div class="ql-block" data-block-id= "block-186e4922-cb3c-417a-a271-89440093ca29"><strong>Adam’s take:</strong></div> <div class="ql-block" data-block-id= "block-2904ac40-435c-412d-8903-3dd731498e81">"The way you train in life reflects how you run your business. You can't show up lazy in one and expect to dominate in the other."</div> <hr class="ql-divider ql-blot-format-toolbar__holder" contenteditable="false" /> <h3 class="ql-heading" data-block-id= "block-c2c7dce6-be8f-4393-a1b4-378645ca67c6"><strong>"Who Wants to Fight?"</strong></h3> <div class="ql-block" data-block-id= "block-9f48525e-eb8a-465b-91c4-689f22dc56c2">One of the <strong>funniest (and most ridiculous) moments</strong> of the episode was Danny recalling how someone on <strong>LinkedIn started challenging him to a fight</strong>—purely for <strong>page impressions and social media clout</strong>.</div> <div class="ql-block" data-block-id= "block-18d06454-eb0f-40b1-ac43-bae9bab56f7c"> </div> <div class="ql-block" data-block-id= "block-49423b0e-002d-4dd1-ae21-73344da039e7">Adam adds:</div> <div class="ql-block" data-block-id= "block-b7323d96-fab6-4a17-80a0-da469f3069e7">"People don’t understand how serious fighting is. You could seriously hurt someone, or worse. Real fighters know it’s about respect, not ego."</div> <hr class="ql-divider ql-blot-format-toolbar__holder" contenteditable="false" /> <h3 class="ql-heading" data-block-id= "block-4fdc1855-57fb-4c39-b518-7acc0d660779"><strong>What’s Next?</strong></h3> <ul> <li><strong>Danny:</strong> All-in on <strong>Seller Sessions Live</strong> and finalizing <strong>AI tools</strong> to help sellers optimize faster.</li> <li><strong>Adam:</strong> Traveling to <strong>London & India</strong> before finally <strong>settling down after 18 months of nomadic living.</strong></li> </ul> <hr class="ql-divider ql-blot-format-toolbar__holder" contenteditable="false" /> <h3 class="ql-heading" data-block-id= "block-08c19765-da76-4359-8d55-6df67160c6eb"><strong>Final Takeaway: Play the Long Game</strong></h3> <div class="ql-block" data-block-id= "block-00c37701-8e8e-4bc2-a578-0ead65360d21">This episode wasn’t just about Amazon—it was about <strong>the mindset of winning in business and life.</strong></div> <ul> <li><strong>Stop chasing quick wins.</strong></li> <li><strong>Be patient. Test. Iterate. Learn.</strong></li> <li><strong>Take action faster than your competitors.</strong></li> <li><strong>Stay disciplined—whether in business, fitness, or life.</strong></li> </ul> <div class="ql-block" data-block-id= "block-509a3373-9187-4679-bc13-39d7726b2685">🔥 <strong>Amazon success is a game of inches—not miles.</strong> 🔥</div> <hr class="ql-divider ql-blot-format-toolbar__holder" contenteditable="false" /> <div class="ql-block" data-block-id= "block-d8c06076-2df8-43bf-ac33-c155877744d5">👉 <strong>Grab Tickets, Seller Sessions Live is Back May 10</strong></div> <div class="ql-block" data-block-id= "block-dd13d8a6-dbf6-4539-9fed-1570dfe6a072">🔗 <a class="ql-link" href="https://sellersessions.com/seller-sessions-live-2025/" target="_blank" rel= "noopener noreferrer">https://sellersessions.com/seller-sessions-live-2025/</a></div>
March 20, 2025
<h1 class="ql-heading" data-block-id= "block-64687291-5c45-427b-880f-1b544c948bf5">Kevin King: <strong>Conference Season, Networking & The State of Amazon Selling</strong></h1> <h3 class="ql-heading" data-block-id= "block-ab021c1d-2b51-4e25-b13b-e2ac81c3640c"><strong>The King is Back!</strong></h3> <div class="ql-block" data-block-id= "block-3fd6533f-007c-426e-97e7-31ac9b5c02c7">Host <strong>Danny McMillan</strong> welcomes back <strong>Kevin King</strong>, a well-known figure in the Amazon selling space. Kevin has been on a whirlwind tour, hitting <strong>17 flights by March</strong> as he gears up for the <strong>busy conference season</strong>. In this episode, Kevin shares <strong>insider insights</strong> on key <strong>Amazon events</strong>, the <strong>evolving seller landscape</strong>, and why stepping <strong>outside the Amazon bubble</strong> is crucial for long-term success.</div> <hr class="ql-divider ql-blot-format-toolbar__holder" contenteditable="false" /> <h3 class="ql-heading" data-block-id= "block-96886bfd-308a-4a15-9875-99481d7e1cef"><strong>The Amazon Conference Circuit</strong></h3> <ul> <li><strong>Titan Event in Cancun</strong>: A <strong>high-level mastermind</strong> with <strong>seven and eight-figure sellers</strong>. Kevin notes a big <strong>increase in expertise</strong> at this year's event.</li> <li><strong>Prosper Show</strong> (Las Vegas): <ul> <li>Not just an expo—<strong>MDS (Million Dollar Sellers) Inspire Event</strong> kicks off before the main show.</li> <li>"Every night there are <strong>2-3 major parties</strong> surrounding Prosper," Kevin says.</li> <li>The growing trend of <strong>"satellite events"</strong> around conferences, similar to <strong>Amazon Accelerate in Seattle</strong>.</li> </ul> </li> <li><strong>Iceland: Billion Dollar Seller Summit (BDSS)</strong>: <ul> <li>Kevin’s <strong>last BDSS in its current form</strong> before shifting to a new event model.</li> <li>Over <strong>120 high-level sellers</strong> attending, with an <strong>average revenue of $7.5 million</strong>.</li> <li><strong>AI Contest, Market Masters</strong>, and Ted Talk-style sessions.</li> <li>Streaming available for those who can’t attend in person.</li> <li>Post-BDSS event <strong>Elevate 360</strong> focuses on <strong>non-Amazon marketing</strong>, featuring experts like <strong>Mr. Beast’s YouTube strategist and Google Ads expert John Moran</strong>.</li> </ul> </li> </ul> <hr class="ql-divider ql-blot-format-toolbar__holder" contenteditable="false" /> <h3 class="ql-heading" data-block-id= "block-f7a73b82-f2ff-4708-b878-2261a8adb29a"><strong>Why Amazon Sellers Need to Expand Their Horizons</strong></h3> <div class="ql-block" data-block-id= "block-ac5a2e30-92fb-456e-83ac-a990f79623f8">Kevin emphasizes a major issue: <strong>Amazon sellers operate in a small fishbowl.</strong></div> <ul> <li>“We <strong>stay in our little ecosystem</strong> and don't learn from general marketers,” Kevin warns.</li> <li><strong>Successful sellers must learn skills from outside Amazon,</strong> such as <strong>YouTube, funnels, paid ads, and branding.</strong></li> <li>Many Amazon educators <strong>only teach TikTok or PPC from an Amazon perspective</strong>, which limits sellers' potential.</li> <li>Kevin's <strong>Elevate 360 event</strong> brings in <strong>non-Amazon experts</strong> to teach sellers <strong>real marketing strategies.</strong></li> </ul> <hr class="ql-divider ql-blot-format-toolbar__holder" contenteditable="false" /> <h3 class="ql-heading" data-block-id= "block-2599f8a3-2614-4451-bb91-fcf57c9a17f3"><strong>The Importance of Amazon Events & Networking</strong></h3> <ul> <li>Conferences aren’t just about content, <strong>they’re about networking and high-value connections.</strong></li> <li>Kevin shares a <strong>powerful success story</strong>: <ul> <li>A seller with a <strong>multi-million-dollar supplement brand</strong> was <strong>suspended for 8 months</strong>.</li> <li>After a hot seat session at <strong>Market Masters</strong>, Kevin advised them to attend <strong>Amazon Accelerate’s Genius Bar</strong> in Seattle.</li> <li>The seller <strong>flew there, met an Amazon rep, and got reinstated in 24 hours.</strong></li> </ul> </li> </ul> <div class="ql-block" data-block-id= "block-20e664a8-39b9-4867-affd-6b6886765879"><strong>"These events can literally save your business,"</strong> Kevin says.</div> <hr class="ql-divider ql-blot-format-toolbar__holder" contenteditable="false" /> <h3 class="ql-heading" data-block-id= "block-55fb8013-48f8-42b6-99dc-d48ccdc7cba0"><strong>Seller Sessions Live: A New Approach</strong></h3> <div class="ql-block" data-block-id= "block-4afc3ddb-e8ab-4f2e-a199-169c9f6bd900">Danny shares details about his upcoming <strong>Seller Sessions Live event</strong>, which <strong>shifts from the traditional conference model</strong> to a more <strong>hands-on learning experience</strong>:</div> <ul> <li>Built from the <strong>ground up with full participation</strong> from attendees.</li> <li><strong>ClickUp documentation</strong> for frameworks, prompts, and strategies.</li> <li><strong>Custom AI tools</strong> to reduce seller decision fatigue.</li> <li>“Most conference attendees take notes but struggle with <strong>retention and implementation</strong>. This new format <strong>solves that.</strong>”</li> </ul> <hr class="ql-divider ql-blot-format-toolbar__holder" contenteditable="false" /> <h3 class="ql-heading" data-block-id= "block-4f041d29-faf0-4aab-b366-31f2bdd3a0d9"><strong>Kevin King’s Newsletter & Industry Influence</strong></h3> <ul> <li>Kevin’s <strong>Amazon newsletter is now the #1 source of industry insights.</strong></li> <li>“More people come up to me at events and say they <strong>love the newsletter</strong> than anything else I do,” he says.</li> <li>He also runs <strong>four major events per year</strong>, including: <ul> <li><strong>BDSS & Elevate 360</strong> (Iceland)</li> <li><strong>Billion Dollar Seller Summit (Virtual)</strong></li> <li><strong>Market Masters (High-Level Mastermind)</strong></li> </ul> </li> </ul> <hr class="ql-divider ql-blot-format-toolbar__holder" contenteditable="false" /> <h3 class="ql-heading" data-block-id= "block-65b439e5-d824-4e40-b35e-8b350a670637"><strong>The Future of AI for Amazon Sellers</strong></h3> <ul> <li>AI tools <strong>must go beyond basic ChatGPT prompts</strong>—sellers need <strong>practical, plug-and-play solutions</strong>.</li> <li>Kevin and Norm Farrar are launching <strong>DragonFish</strong>, a new <strong>service suite</strong> that includes: <ul> <li><strong>AI-driven branding</strong></li> <li><strong>Advertising & content creation</strong></li> <li><strong>Managed services for Amazon & Shopify sellers</strong></li> </ul> </li> </ul> <hr class="ql-divider ql-blot-format-toolbar__holder" contenteditable="false" /> <h3 class="ql-heading" data-block-id= "block-b864cf3b-33fc-47b4-875b-b57b085e1ccc"><strong>Final Thoughts</strong></h3> <ul> <li><strong>Attending the right events is crucial</strong>—it’s not just about learning but also <strong>making connections that can change your business.</strong></li> <li><strong>Amazon sellers must think bigger</strong>—<strong>general marketing skills</strong> will separate <strong>average</strong> sellers from <strong>great</strong> ones.</li> <li>Kevin and Danny both <strong>challenge sellers to step outside their comfort zones</strong> and <strong>level up.</strong></li> </ul> <hr class="ql-divider ql-blot-format-toolbar__holder" contenteditable="false" /> <div class="ql-block" data-block-id= "block-067f46ca-f46d-4835-aab2-b6a4b824c3d9"> </div> <div class="ql-block" data-block-id= "block-a4812bbb-9150-4f57-be3a-d0f260c15bde">🎟️ <strong>Grab Tickets: Seller Sessions Live is Back May 10th!</strong></div> <div class="ql-block" data-block-id= "block-7e2305cd-6525-4120-8e78-1b530cf8038c">👉 <a class="ql-link" href="https://sellersessions.com/seller-sessions-live-2025/" target="_blank" rel= "noopener noreferrer">https://sellersessions.com/seller-sessions-live-2025/</a></div>
March 20, 2025
<h3 class="ql-heading" data-block-id= "block-2b40b88d-d788-4526-8722-73b5fc863957"><strong>Main Image Monthly: Click-through Rate DOUBLED from 7% to 14%</strong></h3> <hr class="ql-divider ql-blot-format-toolbar__holder" contenteditable="false" data-block-id= "block-ede15228-9f94-43d9-b17a-54e7b2a8e4e8" /> <div class="ql-block" data-block-id= "block-4c94add7-15f3-4597-8a82-43c723c38650">The team is back for <strong>Main Image Monthly</strong>, diving into the <strong>art and science of Amazon listing images</strong>. This episode focuses on <strong>real-world testing</strong>, <strong>image optimization</strong>, and <strong>how small changes can lead to massive improvements in conversion rates</strong>.</div> <div class="ql-block" data-block-id= "block-984da128-da67-4803-8022-00dcfc282d66"> </div> <div class="ql-block" data-block-id= "block-139c0f0d-d887-415f-83c8-b44839f201db">🔹 <strong>Case Study: A Best-Selling Knee Pillow</strong></div> <ul> <li>Sim introduces the featured product: a <strong>memory foam knee pillow</strong> that dominates sales but suffers from <strong>poor image presentation</strong>.</li> <li>High return rates and review challenges make <strong>image optimization</strong> even more crucial.</li> <li>The brand owner admitted the <strong>main image was weak</strong>—perfect for testing!</li> </ul> <hr class="ql-divider ql-blot-format-toolbar__holder" contenteditable="false" /> <h3 class="ql-heading" data-block-id= "block-7d5c9d46-9674-4c3e-8e16-ecce4a17f263"><strong>The Testing Process: How to Find the Best Image</strong></h3> <h4 class="ql-heading" data-block-id= "block-12f672a9-939f-49e3-97da-2d4434ac5ed1"><strong>1️⃣ Qualitative Testing – What Do Shoppers Really Want?</strong></h4> <div class="ql-block" data-block-id= "block-a5863b7f-f3e0-4c24-911d-5c2a396d7067">Matt walks through the first step: <strong>asking real customers</strong> what they look for when buying a knee pillow. Key takeaways:</div> <div class="ql-block" data-block-id= "block-585b6dbc-5c89-4a32-aa9a-e01c414aea6a">✅ <strong>Washable cover</strong> is a top priority.</div> <div class="ql-block" data-block-id= "block-4a38f71e-fcc2-4bee-9923-96573906d989">✅ <strong>Orthopedic approval</strong> builds trust.</div> <div class="ql-block" data-block-id= "block-c390f826-3965-4aaa-bd2f-8ad014030d71">✅ People love to see <strong>brand credibility (GQ & The Guardian features stood out).</strong></div> <div class="ql-block" data-block-id= "block-71e7c0e7-1361-4959-821a-3f2db640250e">✅ <strong>Strap visibility</strong> was a key decision factor.</div> <div class="ql-block" data-block-id= "block-01a2d9d7-9355-4b17-87f6-9012ff78da55">✅ <strong>Color choices</strong> impact buying decisions (darker colors seen as easier to maintain).</div> <hr class="ql-divider ql-blot-format-toolbar__holder" contenteditable="false" /> <h4 class="ql-heading" data-block-id= "block-01e60666-2918-4837-97e7-d2e54254ebc9"><strong>2️⃣ First Round of Image Redesign</strong></h4> <div class="ql-block" data-block-id= "block-12c859d6-b161-47fb-91c1-9dfa7a610f71">Dorian revamps the <strong>main image</strong> based on initial feedback:</div> <div class="ql-block" data-block-id= "block-d5e9c060-0b72-4987-965f-ed00c526930f">✔ <strong>Better angle</strong> to highlight the pillow’s shape.</div> <div class="ql-block" data-block-id= "block-5c7441d4-ba41-44c4-9d62-2a8731442539">✔ <strong>Color contrast</strong> to make the image pop.</div> <div class="ql-block" data-block-id= "block-1e318ac0-c58e-46bf-9894-9624d409082a">✔ <strong>Memory foam texture enhanced</strong> to visually communicate quality.</div> <div class="ql-block" data-block-id= "block-f5f8f73d-c468-40a2-9042-be7eaddf2e12">✔ <strong>Callout labels added</strong> (Doctor-developed, Washable cover).</div> <div class="ql-block" data-block-id= "block-a354420a-5f23-4660-b1c4-be82e27e9bd2">🚨 First test result? <strong>Only a 1% improvement</strong> 😬</div> <hr class="ql-divider ql-blot-format-toolbar__holder" contenteditable="false" /> <h4 class="ql-heading" data-block-id= "block-b508bfbe-9744-4d20-9c1e-af6248d2c958"><strong>3️⃣ Data-Driven Refinements</strong></h4> <div class="ql-block" data-block-id= "block-a83f2ab2-86d1-4324-8a05-4420cb338cac">Armed with more shopper insights, the team <strong>doubles down</strong> on what works:</div> <div class="ql-block" data-block-id= "block-cdcd062e-e0f5-462e-9a02-ac99530f5a4d">✔ <strong>Stronger doctor credibility:</strong> “Doctor Developed” added front and center.</div> <div class="ql-block" data-block-id= "block-82296455-39e7-4395-b94e-2006cf329dd9">✔ <strong>More visible strap feature</strong> (a big differentiator).</div> <div class="ql-block" data-block-id= "block-2df2f83a-10fc-4812-89f4-b9b6b0c7a5b7">✔ <strong>Washable cover highlighted boldly</strong>—this resonated the most.</div> <div class="ql-block" data-block-id= "block-f2bad07b-b464-4223-a077-418c4725558d">✔ <strong>Union Jack added</strong> for "Made in UK" trust factor.</div> <div class="ql-block" data-block-id= "block-479c9b20-bf85-430a-9b9a-d1234d01679f">✔ <strong>Final test result? Click-through rate DOUBLED from 7% to 14%!</strong> 🚀</div> <hr class="ql-divider ql-blot-format-toolbar__holder" contenteditable="false" /> <h3 class="ql-heading" data-block-id= "block-88c85e71-f19e-4f0c-9050-c638bf8e0dc4"><strong>Final Insights: The Importance of Continuous Testing</strong></h3> <div class="ql-block" data-block-id= "block-ff087b72-c113-4b2e-87aa-a39d8e8c6746">✅ <strong>A/B Testing Isn't One-and-Done</strong> – Many tests fail before a winner emerges.</div> <div class="ql-block" data-block-id= "block-86a8e9b2-d431-48b6-a34f-9c0b3dd560fd">✅ <strong>Even “Better Looking” Images Can Lose</strong> – A sharper photo doesn’t always convert better.</div> <div class="ql-block" data-block-id= "block-5022a242-1c8f-477b-8bbe-581584d2dbc3">✅ <strong>Amazon Manage Experiments is Flawed</strong> – It takes time and doesn’t always provide accurate A/B insights.</div> <div class="ql-block" data-block-id= "block-cf67c7c3-3e64-42ad-b461-7c0da280e541">✅ <strong>Small Changes Have Huge Impact</strong> – A <strong>tiny tweak</strong> like mentioning "washable cover" can <strong>double sales</strong>.</div> <hr class="ql-divider ql-blot-format-toolbar__holder" contenteditable="false" /> <h3 class="ql-heading" data-block-id= "block-916a0be0-8cfd-4374-a710-0454d909c323"><strong>Key Takeaways for Amazon Sellers</strong></h3> <ul> <li><strong>Invest in High-Quality Product Photos</strong> – If the base image is bad, no amount of editing will fix it.</li> <li><strong>Listen to Your Customers</strong> – Run <strong>polls and qualitative tests</strong> before making changes.</li> <li><strong>Test Frequently</strong> – The best sellers iterate <strong>constantly</strong> to find incremental gains.</li> <li><strong>Leverage Contrast & Callouts</strong> – Use <strong>bold colors, highlights, and credibility markers</strong> to stand out.</li> </ul> <div class="ql-block" data-block-id= "block-e733af49-8567-4a24-99d0-bcec5440b43d"> </div> <div class="ql-block" data-block-id= "block-46f34a3e-139f-43af-ab03-6222dfd10e34">👉 <strong>Grab Your Tickets Now:</strong></div> <div class="ql-block" data-block-id= "block-792bd91f-cf03-44fa-a822-a57cc118bfe7"><a class="ql-link" href="https://sellersessions.com/seller-sessions-live-2025/" target="_blank" rel= "noopener noreferrer">https://sellersessions.com/seller-sessions-live-2025/</a></div>
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