十字路口

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Overview

这是一款试图构建“认知地图”的播客节目。文明之争，代际之争和科技之争背景下，何去何从的路口。本博客邀请文化、科技领域的嘉宾，就上述话题展开讨论，阅读共进，认知升级，共学实践。 主播：吴鹏

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Publishing Since

9/21/2021

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Recent Episodes

July 18, 2024

城市发展战略升级：AI时代如何引领变革？

在AI的浪潮下，城市如何重新定位自身并找到持续发展的动力和方向？本次播客深入分析宜宾、佛山等城市的转型经历，从一线城市到四线小城，每一次尝试和创新，都为我们提供了启示。我们将探讨AI如何成为城市升级的催化剂，从产业升级到公共服务的改善，如何在数字化时代为城市注入新的生命力。聚焦策略变革，揭露成功背后的故事，带你一同寻找城市发展的未来之路。00:02:08:宜宾的逆袭之路：从农业到新能源产业的传奇故事00:04:10:探寻海利时代的奥秘：一个充满潜力的城市私域平台00:06:12:挖掘消费者需求，构建新生态：宜宾故事与渠道合作的启示00:08:13:AI时代的成功策略：宜宾和佛山的案例分析00:10:15:南海铝业的成功之道：产业平台与产业园相互促进00:12:16:三维家：家居设计产业互联网的示范性效应分析00:14:18:AI时代下，产业互联网与消费互联网的融合之道——以黄山为例00:18:26:挖掘中国建筑文化与城市设计的宝藏：AI时代的流量思维经营之道00:20:46:商业与艺术的融合：策展式商业在黄山的营销活动00:23:04:亳州：做大华佗IP，提升国际影响力00:25:20:AI时代的城市经营策略：讲故事与全球文明的关联

July 13, 2024

AI时代的流量思维：城市和企业如何经营私域

今天，我们把焦点放在AI的实际应用上，探索这项技术如何助力企业高效运营，及其在现实商业环境中如何落地。我们有幸邀请到AI领域的专家嘉宾，一起探讨AI在不同行业的创新用例，及其对商业模式和运营效率的深远影响。我们还将剖析AI时代中企业家面临的关键挑战与机遇，助你洞察未来趋势，把握数字化转型的关键。00:02:04:AI时代的流量思维：企业如何利用人工智能获得商业价值？00:05:23:AI时代的流量思维：解读城市需求与企业挑战00:10:45:人工智能的今天与明天：大模型的崛起和人机交互的变革00:16:12:AI时代的挑战与机遇：企业家面临的困境与解决方案00:21:39:如何抓住AI机遇？企业应选择适合的AI方案进行投资和开发00:27:03:AI时代的流量思维：如何让销售和客服回答更好问题？00:32:29:AI导游：重构旅游体验，助力宜宾市旅游产业蓬勃发展00:37:53:挖掘地方白酒品牌潜力：地方政府的角色与推动措施00:43:19:线下零售转型线上：私域运营提升交易额的案例分析00:48:44:小企业私域流量经营之道：借力工具与技术，实现流量加持与千人千面00:54:05:共创营计划：解决认知问题，提升决策者与执行者的技能与能力！00:59:27:AI在反诈骗中的应用：及时处理报警信息与提高反诈骗意识

December 13, 2023

为什么今天我们需要谈论数字时代的工商管理理论？

什么是DMBA？为什么要提DMBA？DMBA是数字经济时代的工商管理。工商管理教育的兴起与科学管理的兴起密不可分。正是由于诸如福特通用这样的企业把通用管理（财务、销售、人力）等从制造业务管理中分离出来，并获得了成功，使得工商管理教育兴盛起来。数字化和人工智能发展至今，一方面让业务管理和通用管理有了结合的需求，另一方面也让两者的结合有了可能。当MBA的框架不能适应新时代管理发展的需求，DMBA应运而生，以新的内容体系，新的学习科学体系以及人工智能应用来助力企业发展！D12堂课是一次尝试，在D12数字春秋的社群之中邀请了12位老师，来了一次连续12个小时的直播思想盛宴。本期播客就是DMBA概念的提出者吴鹏的讲课内容，系统阐述了为什么，是什么以及怎么样来理解DMBA这一新的管理思想框架，以及如何从信息科学、工业和管理学科的交叉视角去认识资产、产业和企业数字化进程。<a style="color:#4990E2;text-decoration:none;">10:00</a> DMBA概论的三大内容；<a style="color:#4990E2;text-decoration:none;">24:08</a> 工商管理的第四波变革<a style="color:#4990E2;text-decoration:none;">27:04</a> 马克思·布瓦索的雄心：信息空间<a style="color:#4990E2;text-decoration:none;">28:52</a> DMBA的内容体系<a style="color:#4990E2;text-decoration:none;">42:04</a> 产融结合终身学习<a style="color:#4990E2;text-decoration:none;">47:03</a> 如何践行DMBA：与人工智能共存<img data-key="0" src="http://imagev2.xmcdn.com/storages/fd44-audiofreehighqps/84/E6/GMCoOSUJTy-4AAHK6wKLLWqd.png!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/fd44-audiofreehighqps/84/E6/GMCoOSUJTy-4AAHK6wKLLWqd.png?op_type=0" data-large="http://imagev2.xmcdn.com/storages/fd44-audiofreehighqps/84/E6/GMCoOSUJTy-4AAHK6wKLLWqd.png!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="386.2559241706161" data-preview="http://imagev2.xmcdn.com/storages/fd44-audiofreehighqps/84/E6/GMCoOSUJTy-4AAHK6wKLLWqd.png!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="72.10110584518166"> <img data-key="1" src="http://imagev2.xmcdn.com/storages/e30d-audiofreehighqps/C2/37/GMCoOSUJTy_gAAHY9AKLLXZj.png!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/e30d-audiofreehighqps/C2/37/GMCoOSUJTy_gAAHY9AKLLXZj.png?op_type=0" data-large="http://imagev2.xmcdn.com/storages/e30d-audiofreehighqps/C2/37/GMCoOSUJTy_gAAHY9AKLLXZj.png!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="379.76190476190476" data-preview="http://imagev2.xmcdn.com/storages/e30d-audiofreehighqps/C2/37/GMCoOSUJTy_gAAHY9AKLLXZj.png!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="70.88888888888889"> <img data-key="2" src="http://imagev2.xmcdn.com/storages/e672-audiofreehighqps/98/E9/GMCoOSYJTy4NAA0yvwKLLLWn.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/e672-audiofreehighqps/98/E9/GMCoOSYJTy4NAA0yvwKLLLWn.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/e672-audiofreehighqps/98/E9/GMCoOSYJTy4NAA0yvwKLLLWn.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="2949.9249812453113" data-preview="http://imagev2.xmcdn.com/storages/e672-audiofreehighqps/98/E9/GMCoOSYJTy4NAA0yvwKLLLWn.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="550.6526631657914"><img data-key="3" src="http://imagev2.xmcdn.com/storages/1e57-audiofreehighqps/59/34/GKwRIRwJTy4PAA0yvwKLLLY9.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/1e57-audiofreehighqps/59/34/GKwRIRwJTy4PAA0yvwKLLLY9.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/1e57-audiofreehighqps/59/34/GKwRIRwJTy4PAA0yvwKLLLY9.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="2949.9249812453113" data-preview="http://imagev2.xmcdn.com/storages/1e57-audiofreehighqps/59/34/GKwRIRwJTy4PAA0yvwKLLLY9.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="550.6526631657914">

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