by Snappy Kraken
Financial services marketing needs a jolt! We need a way to solve for unique problems and connect deeper with people…and that happens when you mix different perspectives together. The best ideas come from outside the industry. Join Robert Sofia, CEO of Snappy Kraken, as he chats with some brilliant minds so you can copy their strategies into your financial practice.
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🇺🇲
Publishing Since
5/10/2021
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October 11, 2024
<p>Imagine this: Deep trust, unmatched value, and clients who can’t stop talking about you. </p><p>It’s time to ditch the awkward ask and start attracting new clients without even asking.</p><p>There’s no one better to show us the way than Bill Cates, The Original Referral Coach.</p><p>With decades of experience, Bill is a renowned expert in client engagement and referral marketing, known for helping financial advisors grow their businesses organically without the need for traditional sales tactics. </p><p>In this special episode, Robert & Bill peel back the curtain on how advisors can generate referrals from clients without even asking, why the first 90 days with a new client are absolutely critical, and how to host events that get clients talking about you, in the best possible way.</p><p>And that’s just the start!</p><p><br><strong>We Explore: </strong></p><ul><li>Why the first three months with a new client can make or break your referral pipeline</li><li>How to generate referrals without ever mentioning the word "referral</li><li>The type of content that turns engaged clients into your best referral sources</li><li>How to transform your onboarding process into a relationship-building powerhouse</li><li>And <strong>the MANY strategies</strong> Robert and Bill share that are data-driven and proven to deepen client relationships and generate referrals</li></ul><p><strong>Links to Check Out:</strong></p><ul><li>WATCH the full video webinar <a href="https://snappykraken.com/unsolicited-referrals-webinar-replay">HERE</a></li><li>Get access to Bill’s <a href="https://referralcoach.mykajabi.com/resources">FREE Referral Resources</a></li><li>Listen to Bill’s <a href="https://referralcoach.com/top-advisor-podcast-bill-cates/"><em>Top Advisor Podcast</em></a></li></ul><p><strong>This episode was brought to you by </strong><a href="https://snappykraken.com/dashboard/">snappykraken.com</a> helping advisors create meaningful connections that drive business.</p>
September 24, 2024
<p>What if someone told you they could make the economy, markets, and fiscal policy not just understandable, but downright engaging? </p><p>Introducing Kyla Scanlon, an economic commentator and Bloomberg contributor, who has mastered the art of simplifying complex topics with a human touch.</p><p>In a world where these topics are often labeled as dry or boring, Kyla cuts through the noise, distilling complex concepts into bite-sized, relatable content that’s attracting audiences.</p><p>In this episode, we dive deep into Kyla's methods for making finance fun. From her knack for turning dry data into compelling stories to her ability to speak <em>to</em> her audience instead of <em>at</em> them, she shares her process that has earned her a devoted following. </p><p>And here's the kicker: financial advisors, take note. Kyla’s approach isn’t just entertaining—it’s educational. </p><p>We'll share how you can use these techniques to command attention, connect with your clients, and communicate what truly matters.</p><p><strong>We Explore: </strong></p><ul><li>Why “boring” is not in Kyla’s vocabulary when it comes to finance</li><li>How Kyla manages to create daily finance videos without sacrificing quality or accuracy</li><li>The unconventional method to overcome the fear of being on camera</li><li>How to transform your financial expertise into engaging, relatable content</li><li>And <strong>the ONE strategy</strong> Kyla wants you to steal that’s the key to unlocking deeper connections with clients by tapping into their natural curiosity</li></ul><p><strong>Links to Check Out:</strong></p><ul><li>Kyla’s Book, “<a href="https://www.penguinrandomhouse.com/books/737854/in-this-economy-by-kyla-scanlon/">In This Economy? How Money and Market Really Work.</a>”</li><li>Check out Kyla’s <a href="https://www.youtube.com/channel/UC-J8PybPmYl6VJbu8sCRdHQ">YouTube Channel</a></li><li>Join Kyla’s <a href="https://kyla.substack.com/">Newsletter</a></li><li>Listen to Kyla’s <a href="https://open.spotify.com/show/6ziXCBAojpLDKtexx8bxds?si=ad72f50e3ff64b17&nd=1&dlsi=9417d4e2fc2541e3">Podcast</a></li><li>Connect with <a href="https://x.com/kylascan">Kyla on X </a></li></ul><p><strong>This episode was brought to you by </strong><a href="https://snappykraken.com/dashboard/">snappykraken.com</a> helping advisors create meaningful connections that drive business.</p>
September 5, 2024
<p>How many Elton Johns are there in the world?</p><p>Just one.</p><p>How many financial advisors like you?</p><p>Our guest today will reveal how you can stand out in your industry and become the rockstar of your financial practice.</p><p>Meet Matt Ackermann, Chief Content Officer at Integrated Partners. Matt is dedicated to showcasing the talents of over 200 financial advisors and thought leaders within the firm.</p><p>With over 25 years in wealth management, Matt has a knack for creating content that not only informs but also engages and inspires.</p><p>In this episode, you’ll get a backstage pass to Matt’s fresh perspective on practice management by drawing parallels between the methods famous musicians use to perfect their craft and the strategies advisors can implement to enhance their own practices. </p><p><br><strong>We Explore: </strong></p><ul><li>Why your brand needs to dance to its own tune (literally)—and how it makes you the star of your practice</li><li>The surprising truth about the "helper mentality" and how it can set your brand apart</li><li>Understanding the art of blending empathy and branding for maximum impact</li><li>Learn the secrets used by legendary artists that can help you structure your practice for success and unstoppable growth</li><li>And <strong>the ONE strategy</strong> Matt wants you to steal that ensures you'll showcase your brilliance while being entertaining</li></ul><p><strong>Links to Check Out:</strong></p><ul><li>Matt’s book, “<a href="https://www.amazon.com/dp/B0D2S6RQNQ?ref_=cm_sw_r_mwn_dp_DFGEAZQACW7VTZSZ2KPP&language=en_US">Center Stage: How to Become the Star of Your Practice.</a>”</li><li>Matt’s podcast, “<a href="https://podcasts.apple.com/us/podcast/perfectly-integrated/id1541479539">Perfectly Integrated.</a>”</li><li>Connect with Matt on <a href="https://x.com/acketyack?lang=en">Twitter</a></li></ul><p><strong>This episode was brought to you by </strong><a href="https://snappykraken.com/dashboard/">snappykraken.com</a> helping advisors create meaningful connections that drive business.</p>
Matt Halloran, CRO at ProudMouth
Steve Sanduski
Brad Johnson
Matthew Jarvis, CFP® & Micah Shilanski, CFP®
James Pollard
Altruist
Jonathan Kuttin
Michael Kitces, MSFS, MTAX, CFP and Carl Richards, CFP
Michael Kitces
Mindy Diamond Financial Advisor Recruiter and Consultant
Dimensional Fund Advisors
David Senra
Vox Media Podcast Network
Ben Gilbert and David Rosenthal
New York Magazine
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