by Sell Global
Join Sebastian Hargreaves and Hamish Conway from Sell Global, an Amazon Specialist Marketing Agency in Australia, as they share the most up-to-date Amazon Ads insights and tactics to help you profitably grow on Amazon in Australia and the USA. As an Amazon Ads Advanced partner and Australia’s number one ads management agency, you’ll get a new perspective on what is working now, what isn’t, and where Amazon Ads is heading next.
Language
🇺🇲
Publishing Since
8/1/2024
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April 14, 2025
In this episode of TACOS Tuesday, Hamish and Seb dive into the chaotic ripple effects of Trump’s latest tariff changes and what they mean for Amazon sellers. With compounded duties nearing 200%, they share real client examples of how margins are being squeezed and what strategic moves can help sellers stay competitive. From cutting wasteful ad spend and leveraging dayparting, to seizing stock advantages and exploring new markets, this is a tactical guide to surviving and even thriving through economic turbulence. This is a must listen if you’re navigating e-commerce in uncertain times. Access the free Dayparting Tool at gosellglobal.com/management-for-amazon-ads to maximise your ad efficiency by identifying your best performing times of day and week.
April 7, 2025
In Episode 33 of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the crucial topic of negative matching for Amazon ads. They break down common mistakes sellers make, such as blindly negating high ACOS keywords and eliminating low-volume terms that can actually drive profitability. The discussion covers key criteria for effective negative matching, including relevancy, click-to-sale ratios, and cost-per-acquisition thresholds. They also share insights on how often to negative match based on campaign age and spend levels. If you want to maximise ad efficiency and reduce wasted spend, this episode is packed with actionable strategies to refine your approach.
March 31, 2025
In Episode 32 of Tacos Tuesday, hosts Hamish Conway and Sebastian Hargreaves dive into an Amazon Ads Australia case study featuring an in-depth Ads Audit conducted by Sell Global. The audit revealed that the brand had wasted spend making up 42% of its total ad budget without realising it. By restructuring campaigns, refining bid management, and reallocating budget to high-performing products, they dramatically improved profitability while reducing waste. The results speak for themselves - less spend, more sales, and a smarter, more efficient strategy. If you’re running Amazon Ads, this episode is packed with insights to help you maximise your returns. Download Slides - https://gosellglobal.com/wp-content/uploads/2025/03/Sell-Global-Case-Study-Amazon-Ads-Health-Household-Personal-Care-Category.-2.pdf
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