by Alyson Stanfield
Looking for art career inspiration and ideas while you’re working in the studio or schlepping your art across the country? Alyson Stanfield helps you be a more productive artist, a more empowered artist, and a more successful artist.
Language
🇺🇲
Publishing Since
7/26/2016
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April 17, 2025
<p>host: Alyson Stanfield</p> <p>It’s easy to think that being a full-time artist means struggling financially. But painter <strong>Mary Erickson</strong> is proof that with discipline, long-term thinking, and a deep love of both art and business, it’s possible to build a creative life that’s both fulfilling and financially secure.</p> <p>In this conversation, recorded several years ago and lightly edited for re-release, Mary shares how she transitioned from painting before and after work at a frame shop to selling 500 watercolors, managing 8 gallery relationships, and investing in real estate—all while keeping her commitment to living simply and giving back.</p> <p>In this episode, Mary and I discuss:</p> <ul> <li>Why she says she paints to buy real estate so she can collect art</li> <li>How she used her job at a frame shop as a launchpad for her career</li> <li>What it took to sell her first 500 watercolors</li> <li>Her entry into the print market (and her rules for doing it smartly)</li> <li>Why she sees her galleries as <strong>partners,</strong> not just sales channels</li> <li>How she built a bird sanctuary and artist retreat through her art income</li> <li>The financial discipline and mindset that has served her all along the way</li> </ul> <p>This episode is a must-listen if you're an artist who wants to make smart business moves without sacrificing your creative soul.</p> <p>🎧 <strong>RELATED EPISODES</strong></p> <p>Check out these episodes that also focus on galleries or working with galleries:</p> <p><a href= "https://artbizsuccess.com/sypesteyn-leave-galleries/">Leaving Gallery Representation to Reach More Art Buyers with Adele Sypesteyn</a> (ep. 163)</p> <p><a href= "https://artbizsuccess.com/gallerist-tessmer-podcast/">Qualities Galleries Are Looking For in Their Artists with Jeremy Tessmer</a> (ep. 123)</p> <p><a href="https://artbizsuccess.com/findlay-memoir/">The Art Biz Unfiltered: Dealer Michael Findlay on Collectors, Curiosity, and Changes</a> (ep. 209)</p> <p><a href="https://artbizsuccess.com/tezeno-galleries/">Why I Want Partnerships with Art Galleries with Evita Tezeno</a> (ep. 175)</p> <p>📖 To read more, see images, find resources mentioned, and leave a comment, visit <a href= "https://artbizsuccess.com/investing-artist-podcast/">https://artbizsuccess.com/investing-artist-podcast/</a></p> <p>⭐️ Connect with Mary and see more of her art: <a href= "https://maryericksonart.com">https://maryericksonart.com</a></p> <p>🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, <a href= "https://artbizsuccess.com/eye">Essentials for Artist Success</a> 🔶 full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention.</p> <p>⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.</p> <p>~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~</p> <p>This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> <a href= "https://artbizsuccess.com/pitch-podcast/">https://artbizsuccess.com/pitch-podcast/</a></p> <p><!-- notionvc: 09c8e5e2-139c-4179-9489-6422901fc7b6 --></p>
April 10, 2025
<p>You work hard on your art. You want people to discover it. But if you’re relying entirely on social media to be found, you're building on shaky ground.</p> <p>Search engines like Google, YouTube, and even Pinterest remain powerful tools for helping people find you and your art—but only if you’re strategic about how you show up there.</p> <p>In this episode of The Art Biz, host Alyson Stanfield talks with her go-to SEO coach, <strong>Meg Casebolt</strong>, about what artists need to know about Search Engine Optimization (SEO) and how to take ownership of your content online.</p> <p>Meg helped Alyson make sense of 20+ years of blog content and gave her the confidence to be more intentional moving forward. She breaks SEO down in a way that’s accessible and artist-friendly—even if it’s not your favorite thing to think about.</p> <p>We discuss:</p> <ul> <li>The two things you must own online (spoiler: Instagram isn’t one of them)</li> <li>How search engines work and what they’re really looking for</li> <li>Where and how to use keywords on your site and images</li> <li>What alt text is (and how to write it)</li> <li>Whether blogging is still relevant in 2025</li> <li>Analytics to pay attention to—and how often to check them</li> </ul> <p><strong>Your Action Step</strong></p> <p>Take just one small step to improve your online presence. Update alt text, rewrite a product description, or add relevant keywords to a page. Share your progress with me on Instagram @alysonstanfield and use #artbizsuccess.</p> <p>🔶 <strong>Want help building a better content structure?</strong> 🔶</p> <p>Join me inside <a href= "https://artbizsuccess.com/essentials">Essentials for Artist Success</a>, where we’re about to kick off <strong>The Artist’s Content Compass</strong> workshop. You'll get the tools and support to make your content work harder—without burning out.</p> <p>📖 To read more, see images, find resources mentioned, and leave a comment, visit <a href= "https://artbizsuccess.com/casebolt-seo">https://artbizsuccess.com/casebolt-seo</a></p> <p>⭐️ Connect with Meg, find her podcasts, and learn about Content Love Lab: <a href= "https://loveatfirstsearch.com/">https://loveatfirstsearch.com/</a></p> <p>🎧 <strong>RELATED EPISODES</strong></p> <p>These episodes feature stories about artists’ success online:</p> <p><a href="http://artbizsuccess.com/websites-burko">Presenting Yourself Professionally on Your Artist Website with Jessica Burko</a> (174)</p> <p><a href="https://artbizsuccess.com/nichols-audience/">The Key to Success on Social Media with Cathy Nichols</a> (ep. 154)</p> <p><a href="https://artbizsuccess.com/kamalx/">Stop Incessantly Feeding the Social Media Algorithms with Kamal X</a> ****(ep. 172)</p> <p><a href="https://artbizsuccess.com/scott-technology/">Technology Is Your Colleague in the Studio with Iris Scott</a> (ep. 203)</p> <p>⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.</p> <p>~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~</p> <p>This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> <a href= "https://artbizsuccess.com/pitch-podcast/">https://artbizsuccess.com/pitch-podcast/</a></p> <p><!-- notionvc: 5b901ae8-e8a2-4a00-8099-3f4bbb7dc86c --></p>
March 27, 2025
<p>Writing about your art isn’t easy—but it’s one of the most important things you can do to clarify your vision and connect with others. In this solo episode of The Art Biz, host Alyson Stanfield walks you through a comprehensive guide to writing an <strong>effective artist statement</strong> that truly reflects your work.</p> <p>You’ll hear why artist statements still matter, how to approach the writing process without getting overwhelmed, and what to avoid in your final draft. She also shares specific journaling prompts to help you uncover what’s most essential about your art—and how to put your finished statement to work for you.</p> <p>Listen closely for the ultimate test of an artist statement.</p> <p>Whether you’re revisiting an old statement or writing one for the first time, this episode is packed with guidance and encouragement to help you write with confidence.</p> <p>00:37 The Importance of an Artist Statement</p> <p>02:08 Defining an Artist Statement</p> <p>03:45 The Process is the Point</p> <p>06:16 Journaling Prompts for Clarity</p> <p>10:15 7 Rules Every Artist Statement Should Follow</p> <p>15:00 The Ultimate Test for Your Statement</p> <p>18:10 Editing Your Artist Statement</p> <p>21:39 Putting Your Statement to Work for You</p> <p>24:00 You’ve Got This</p> <p>🎧 <strong>RELATED EPISODES</strong></p> <p>The artists featured in these episodes discuss how writing coexists alongside their art:</p> <p><a href="https://artbizsuccess.com/clark-writing/">Fostering Clarity and Confidence Through Writing with Samantha Clark</a> (211)</p> <p><a href="https://artbizsuccess.com/substack-miller/">Writing on Substack Can Be Integral to Your Creative Process with Ann Balaam Miller</a> (210)</p> <p><a href= "https://artbizsuccess.com/sheldrake-magazine/">Producing a Monthly Digital Magazine with Alyson Sheldrake</a> (199)</p> <p><a href= "https://artbizsuccess.com/journaling-for-artists-podcast/">Imperfect Journaling for Artists with Cynthia Morris</a> (51)</p> <p>📖 To read the full text and see featured artists, visit: <a href= "https://artbizsuccess.com/writing-your-artist-statement/">https://artbizsuccess.com/writing-your-artist-statement/</a></p> <p>🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, <a href= "https://artbizsuccess.com/eye">Essentials for Artist Success</a> 🔶 full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention.</p> <p>⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.</p> <p>~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~</p> <p>This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> <a href= "https://artbizsuccess.com/pitch-podcast/">https://artbizsuccess.com/pitch-podcast/</a></p> <p><!-- notionvc: 46ec1081-5ce8-4be9-92c9-1e9362ed7e89 --></p>
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