by Gwen Bortner & Tonya Kubo
<p>Are you feeling overwhelmed, stuck, or uncertain about how to grow your business without sacrificing what matters most to you? Welcome to The Business You Really Want: the show for women who are ready to build a sustainable, fulfilling business aligned with their values. Join Gwen Bortner, a seasoned business advisor with over 35 years of cross-industry experience in operations, and Tonya Kubo, marketing strategist and online community builder, as they share their unique, holistic approach to entrepreneurial success. Each episode is packed with practical strategies, real-life examples, and empowering insights to help you navigate the challenges of running a values-driven business. Leverage your strengths, optimize your operations, and create a business that lights you up and allows you to make a meaningful impact. Subscribe to the show and make sure to stay in touch at TheBusinessYouReallyWant.com, where we share our favorite business-building resources and updates on upcoming events designed to support you on your entrepreneurial journey.</p>
Language
🇺🇲
Publishing Since
7/19/2024
Email Addresses
1 available
Phone Numbers
0 available
April 15, 2025
<p><span style="background-color: transparent; color: rgb(0, 0, 0);">Are you constantly adding new tools, services, and systems—only to feel like you're working harder with less to show for it? In this episode, Tonya Kubo and Gwen Bortner introduce the Simplify to Amplify series, challenging the idea that more is always better. They explore why businesses tend to drift toward unsustainable complexity, how simplifying can actually increase impact and profitability, and the mindset shifts needed to embrace a more streamlined approach. From cutting unnecessary offerings to setting clear commitments, this conversation will help you create more success with less stress. Join us for this insightful discussion and discover how simplifying your business can amplify your results.</span></p>
April 8, 2025
<p><span style="background-color: transparent; color: rgb(0, 0, 0);">Transforming how clients see your business can be the difference between short-term projects and long-term partnerships. In this episode, Tonya Kubo and Gwen Bortner dive into the critical shift from being just another service provider to becoming a strategic partner. Gwen shares her experience in fostering client relationships that last for years—without contracts or forced commitments. They explore why businesses often rely on rigid agreements, how to create value that keeps clients coming back, and why trust-based relationships lead to greater success. If you’re tired of constantly chasing new clients and want to build a sustainable business, this conversation is for you.</span></p>
April 1, 2025
<p><span style="background-color: transparent; color: rgb(0, 0, 0);">The most satisfied clients aren’t the ones you bend over backward for—they’re the ones who work with businesses that have clear boundaries. If you’re constantly scrambling to meet last-minute client requests, dealing with never-ending projects, or struggling with scope creep, it’s time to rethink how you set boundaries. In this episode, Tonya Kubo and Gwen Bortner explore how creating structure doesn’t limit possibilities—it actually expands them. They discuss why boundaries protect both your time and client relationships, how to stop reinforcing bad behavior, and the real cost of weak boundaries on your business. Get ready to learn how to set clear expectations, enforce them with confidence, and create a business that thrives without burnout.</span></p>
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