by Joanna Penn
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April 21, 2025
Derek Slaton discusses strategies for indie authors to increase audiobook revenue by leveraging YouTube and podcasting, including the use of AI tools for creation and translation, in an interview with Joanna Penn.
April 14, 2025
<br /> What are the different ways you can distribute and monetise your ebooks and audiobooks through Kobo Writing Life? How can you market them more effectively and reach more readers? With Tara Cremin.<br /> <br /> <br /> <br /> In the intro, the potential impact of tariffs and what to do about it [<a href="https://selfpublishingadvice.org/tariffs/" target="_blank" rel="noopener" title="">Self Publishing Advice</a>]; Pep talk for authors during chaotic times [<a href="https://kathleenschmidt.substack.com/p/a-pep-talk-for-authors-during-chaotic" target="_blank" rel="noopener" title="">Publishing Confidential</a>]; 8 ways to get more value from your backlist [<a href="https://insights.bookbub.com/ideas-more-value-backlist-books/" target="_blank" rel="noopener" title="">BookBub</a>]; <a href="https://www.jfpenn.com/deathvalley" target="_blank" rel="noopener" title="">Death Valley Kickstarter — and writing thrillers webinar</a>.<br /> <br /> <br /> <br /> <a href="https://www.atticus.io/" target="_blank" rel="noreferrer noopener"></a><br /> <br /> <br /> Write and format stunning books with Atticus. Create professional print books and eBooks easily with the all-in-one book writing software. Try it out at <a href="https://www.atticus.io/" target="_blank" rel="noreferrer noopener">Atticus.io</a><br /> <br /> <br /> <br /> This show is also supported by my Patrons. Join my Community at <a href="https://www.patreon.com/thecreativepenn" target="_blank" rel="noreferrer noopener">Patreon.com/thecreativepenn</a> <br /> <br /> <br /> <br /> <a href="https://www.kobo.com/writinglife" target="_blank" rel=" noreferrer noopener"></a><br /> <br /> <br /> Tara Cremin is the Director of Kobo Writing Life, Kobo's independent publishing platform.<br /> <br /> <br /> <br /> You can listen above or on <a href="https://www.thecreativepenn.com/podcasts/" target="_blank" rel="noreferrer noopener">your favorite podcast app</a> or read the notes and links below. Here are the highlights and the full transcript is below. <br /> <br /> <br /> <br /> Show Notes<br /> <br /> <br /> <br /> <br /> * Changes in the indie book industry over the past decade<br /> <br /> <br /> <br /> * How Kobo Plus compares to other subscription models<br /> <br /> <br /> <br /> * Catering to different audiences by offering different book versions <br /> <br /> <br /> <br /> * Tips for maximizing income from ebooks and audiobooks on Kobo<br /> <br /> <br /> <br /> * Applying for promotions to expand your potential audience<br /> <br /> <br /> <br /> * The payment model for Kobo Plus and library books<br /> <br /> <br /> <br /> * Kobo's stance on AI-assisted books<br /> <br /> <br /> <br /> <br /> You can find Tara and the Kobo Writing Life team at <a href="https://www.kobo.com/writinglife" target="_blank" rel="noopener" title="">Kobo.com/writinglife</a> or email them at <a href="mailto:[email protected]" target="_blank" rel="noopener" title="">[email protected]</a>.<br /> <br /> <br /> <br /> Transcript of Interview with Tara Cremin<br /> <br /> <br /> <br /> Joanna: Tara Cremin is the director of Kobo Writing Life, Kobo's independent publishing platform. Welcome back to the show, Tara.<br /> <br /> <br /> <br /> Tara: Thanks, Jo. Thanks for having me.<br /> <br /> <br /> <br /> Joanna: Oh, it is great to have you back on the show. It's actually been four years, which is crazy.<br /> <br /> <br /> <br /> Tara: I can't believe it.<br /> <br /> <br /> <br /> Joanna: I know. So I thought we'd go back to the beginning. Tell us a bit more about you.<br /> <br /> <br /> <br /> When did you get into the book business, and what are some of the changes you've seen for authors since then?<br /> <br /> <br /> <br /> Tara: Sure. So I've been working for Kobo since 2012, which feels like a lifetime. When I started, the company had created some great, but kind of relatively simple, eReaders. They were just starting to dip their toe into really expan...
April 7, 2025
<br /> What’s the difference between telling a story on screen and on the page? How does indie film production overlap with indie publishing—and what can writers learn from the world of filmmaking? Why might a producer choose creative freedom over big studio deals, and what does that mean when it comes to book marketing? <br /> <br /> <br /> <br /> Gretchen McGowan talks about her memoir Flying In: My Adventures in Filmmaking, navigating the independent film world, and finding her voice as an author.<br /> <br /> <br /> <br /> In the intro, NaNoWriMo shutting down [<a href="https://www.theverge.com/news/642258/nanowrimo-organization-shutting-down" target="_blank" rel="noopener" title="">The Verge</a>]; <a href="https://www.aboutamazon.com/news/books-and-authors/kindle-recaps-feature-ebook-series-refreshers" target="_blank" rel="noopener" title="">Amazon introduces AI-generated Recaps</a>; Thoughts on the creative cycle; <a href="https://www.youtube.com/watch?v=XJKxXbTMMUw" target="_blank" rel="noopener" title="">How to Write a Novel audiobook on YouTube</a>; <a href="https://www.youtube.com/watch?v=Sq2h2FMHcg8" target="_blank" rel="noopener" title="">Mapwalker fantasy novels on YouTube</a>.<br /> <br /> <br /> <br /> Plus, <a href="https://www.jfpenn.com/deathvalley" target="_blank" rel="noopener" title="">Death Valley, A Thriller Kickstarter and thriller writing class</a>; <a href="https://adventurestorypodcast.com/episode/deathvalley" target="_blank" rel="noopener" title="">J.F. Penn on The Adventure Story Podcast</a>; <a href="https://www.booksandtravel.page/death-valley-steve-hall/" target="_blank" rel="noopener" title="">Death Valley expert Steve Hall on the Books and Travel Podcast</a>; <a href="https://www.youtube.com/watch?v=XCmcq0upvvg" target="_blank" rel="noopener" title="">My photos from Death Valley</a>. <br /> <br /> <br /> <br /> <a href="https://www.prowritingaid.com/joanna" target="_blank" rel="noreferrer noopener"></a><br /> <br /> <br /> <a href="http://www.prowritingaid.com/joanna" target="_blank" rel="noreferrer noopener"></a>Today's show is sponsored by ProWritingAid, writing and editing software that goes way beyond just grammar and typo checking. With its detailed reports on how to improve your writing and integration with writing software, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Check it out for free or get 15% off the premium edition at <a href="http://www.prowritingaid.com/joanna" target="_blank" rel="noreferrer noopener">www.ProWritingAid.com/joanna</a><br /> <br /> <br /> <br /> This show is also supported by my Patrons. Join my Community at <a href="https://www.patreon.com/thecreativepenn" target="_blank" rel="noreferrer noopener">Patreon.com/thecreativepenn</a> <br /> <br /> <br /> <br /> <a href="https://www.gretchenmcgowan.com/" target="_blank" rel=" noreferrer noopener"></a><br /> <br /> <br /> Gretchen McGowan is an award-winning independent film producer, filmmaking lecturer, and the author of Flying In: My Adventures in Filmmaking.<br /> <br /> <br /> <br /> You can listen above or on <a href="https://www.thecreativepenn.com/podcasts/" target="_blank" rel="noreferrer noopener">your favorite podcast app</a> or read the notes and links below. Here are the highlights and the full transcript is below. <br /> <br /> <br /> <br /> Show Notes<br /> <br /> <br /> <br /> <br /> * What does an indie film producer actually do?<br /> <br /> <br /> <br /> * The isolation of writing a book vs. making a film<br /> <br /> <br /> <br /> * The fear of underserving your audience<br /> <br /> <br /> <br /> * Tools for writing the “truth” in memoir<br /> <br /> <br /> <br /> * Seeing a new place for the first time through the eyes of a filmmaker<br /> <br /> <br /> <br /> * The parallels of self-publishing and the indie film world<br /> <br /> <br /> <br />
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