by Jeni Becht
Are you ready to grow your floral business not only in profits but in creativity and fulfillment? Listen as Jeni Becht a wedding and event designer of over 25 years shares all the juicy details of growing and evolving her floral business into one of passion, purpose, and financial freedom. She shares all the secrets with actionable tips and strategies so you can wake up inspired and on a path to profitability while feeling lighter and more aligned in work and life. Join Jeni in building your business while ditching the overwhelm, avoiding burnout, and feeling fulfilled in work and life.
Language
🇺🇲
Publishing Since
11/29/2022
Email Addresses
1 available
Phone Numbers
0 available
April 21, 2025
<p>In this minisode, Jen shares how florists can take installations from Pinterest inspiration to high-impact reality—and actually sell clients on the vision. From cultural weddings to luxury head tables and statement backdrops, Jen dives into how your language, creativity, and presentation style can elevate your proposals and land premium floral installation bookings.</p><p>She also walks through a real-life example from her recent cultural wedding workshop and offers insight into how describing the emotion and experience behind the design—not just the flowers—helps close the deal.</p><p><strong>🌟 What You'll Learn:</strong></p><ul><li>Why selling the story behind an installation is essential</li><li>How to craft head-turning concepts that clients say YES to</li><li>What words to use when describing your designs to sound elevated and polished</li><li>How Jen uses Pinterest/Instagram as an “idea factory” for creativity</li><li>The power of being an "idea house" for clients (and how it helps you stand out)</li><li>The importance of matching your proposal visuals to the price point</li><li>Real examples from Jen’s recent workshop on cultural wedding designs</li></ul><p><strong>📅 Save the Date:</strong><br>Jen’s next <strong>Floral Rockstar Retreat</strong> is happening <strong>August 17–19</strong> at her new Minnesota farm! Get ready for two immersive days of creative floral design, business elevation, and, yes, chickens.</p><p><strong>📲 Connect & Learn More:</strong><br>➡️ Follow Jen on Instagram <a href="https://instagram.com/thefloralhustle">@thefloralhustle</a></p>
April 16, 2025
<p>In this deeply personal and empowering episode, Jen shares a series of real-life stories and reflections from the past few weeks—including the closing on her dream farm, lessons learned from miscommunications, setting boundaries with clients, and the surprising ripple effect of confidence.</p><p>If you've ever needed a reminder that your dreams are possible and that you’re more powerful than you think, this one’s for you.</p><p><strong>🧠 Topics & Lessons Covered:</strong><br>🌱 The power of patience: “If it’s not a heck yes, it’s a heck no.”<br>🏡 Manifesting the dream: Closing on the farm and seeing years of vision come true<br>🧭 Your dream isn’t selfish—it can create ripples of impact<br>🪞 You are a mirror to your children, your clients, and your community<br>💬 Why you must ask clarifying questions in your business<br>🚫 The importance of standing up for yourself when boundaries are crossed<br>🌸 How comparison (hello, fraudy feelings) can be flipped into gratitude and perspective<br>🔍 Why being curious and asking questions can lead to unexpected blessings<br>💖 You don’t need to impact thousands to make a difference</p><p><strong>🌟 Notable Quotes:</strong></p>“Your dream can make a difference. It doesn’t have to be big—just real.”<br>“You are a mirror. And what you model, others reflect.”<br>“Sometimes the lesson isn’t in the success—it’s in how you recover from a misstep.”<p><strong>🎧 Why You Should Listen:</strong><br>This episode is full of real talk and raw lessons from behind the scenes of a successful florist and coach. Whether you're chasing a big dream, struggling with client boundaries, or just trying to stay confident in a sea of comparison, Jen’s insights will hit home and lift you up.</p><p><strong>📌 Action Step:</strong><br>Take one dream, no matter how big or small, and start talking about it like it’s inevitable. Start showing up for it like it’s already on its way.</p><p><strong>🛠️ Resources Mentioned:</strong><br>🌸 The Floral Hustle Coaching Page<br>🌻 Upcoming Floral Rockstar Retreat on the Farm – stay tuned for details!<br>📩 <a href="https://thefloralhustle.com">thefloralhustle.com</a></p><p><strong>📲 Stay Connected:</strong><br>Instagram → <a href="https://www.instagram.com/thefloralhustle">@thefloralhustle</a><br>Website → <a href="https://www.thefloralhustle.com">www.thefloralhustle.com</a><br>Subscribe, Rate & Review — Your reviews help the show grow!</p>
April 14, 2025
<p>Feeling behind on bookings for the year? You're not alone—and you're definitely not doomed. In this energizing minisode, Jen shares exactly what to do when your wedding calendar isn’t as full as you’d hoped. From smart marketing moves to mindset shifts, this is your pep talk and action plan in one.</p><p>Whether you're brand new or have been in business for years, this episode will help you stop spiraling and start strategizing.</p><p><strong>🧰 In This Minisode, You’ll Learn:</strong><br>✔️ Why feeling stressed about bookings is normal—but panic is not the answer<br>✔️ How to audit and adjust your website, IG, and follow-up systems for better conversions<br>✔️ Creative visibility tactics (like date availability graphics & story engagement)<br>✔️ How to reconnect with old leads that might still book<br>✔️ A mindset shift from “I’m behind” to “I’m pivoting”<br>✔️ Networking and mini gift ideas that win over planners and venues<br>✔️ Limited-time promos to fill your slower months fast<br>✔️ Why “no one’s coming to save you”—and why that’s actually empowering</p><p><strong>💬 Floral Hustle Takeaways:</strong><br>✨ Strategy books weddings, not stress<br>✨ Consistent, intentional action leads to results<br>✨ Show up, get seen, and ask for the booking<br>✨ “You are not behind—you’re just at a pivot point.”</p><p><strong>🔥 Action Challenge:</strong><br>Pick ONE idea from today’s episode and implement it today—whether it’s emailing a planner, posting your availability, or revisiting old leads.</p><p><strong>🎁 Bonus Freebie:</strong><br>📥 Grab the FREE Social Media Guide for Florists<br><a href="http://thefloralhustle.com/social">http://thefloralhustle.com/social</a></p><p><strong>💡 Related Episodes:</strong><br>🎧 Handling Difficult Pricing Conversations<br>🎧 Base Recipe Pricing 101<br>🎧 How to Book More Weddings with Instagram</p><p><strong>📲 Stay Connected:</strong><br>Instagram → <a href="https://www.instagram.com/thefloralhustle">@thefloralhustle</a><br>Website → <a href="https://www.thefloralhustle.com">www.thefloralhustle.com</a><br>Subscribe & Leave a Review — It helps other florists find the pod!</p>
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