by Andrew Foxwell
A podcast where entrepreneurs and innovators come to learn from one another. The Founders Forum is Hosted by Edwin Hermawan, Owner of Snappic and Tristram Dyer, CEO of Webtopia. Together they meet with entrepreneurs and innovators from with in the Foxwell Founders Membership to share on trending topics and ideas that are moving the e-commerce and media buying community forward.
Language
🇺🇲
Publishing Since
3/5/2024
Email Addresses
1 available
Phone Numbers
0 available
January 21, 2025
<p>In this conversation, Ike Armstrong from Huckberry discusses the unique marketing strategies employed by the brand, particularly in relation to their customer acquisition.</p> <p>He emphasizes the importance of creating funnels for house brands, leveraging influencer marketing, and utilizing YouTube for customer engagement. The discussion also covers retention strategies, customer lifecycle management, and the significance of measuring success through CAC and marketing efficiency.</p> <p>Key Takeaways</p> <ul> <li>How retention strategies make up a crucial ingredient for breaking even on first purchases.</li> <li>Why Huckberry chose to focus on lifestyle branding to connect with their customers.</li> <li>How Influencer marketing and UGC has become a bigger part of their creative strategy</li> <li>Why this often ignored platform has become a powerful tool for their customer engagement.</li> <li>The two metrics Huckberry focuses on most when driving growth.</li> <li>Why Huckberry leaned into more memorable gifting experiences for the holidays. </li> <li>The most valuable insights Huckberry has learned engaging with their customers face-to-face.</li> </ul> <p>To Learn more about Ike & Huckberry you can follow head to at <a href="https://huckberry.com/">https://huckberry.com/</a></p> <p>To lean more about the Foxwell Founders Community head here: https://Foxwelldigital.com/membership</p>
January 14, 2025
Max Langlois, founder and CEO of Hype 10, shares strategies for rapid agency growth, emphasizing the importance of building strong client relationships and innovative service offerings like forecasting and whitelisting.
January 7, 2025
<p>Trace Crawford, brand manager of Supply.co, shares insights on focusing on what works and how he avoids excessive testing in their account.</p> <p>Trace discusses the strategy of running one campaign with multiple ad sets and using CBO (Campaign Budget Optimization) to let the ads compete for spend. He also highlights the need to trust yourself as a marketer and focus on creating the best possible assets(even when we may feel imposter syndrome setting in). He then moves on to sharing a few of the breakthrough moments in growing an eight-figure shaving brand, including the success of their founder story ad, which didn't come without it's fair share of challenges.</p> <p>Key takeaways:</p> <ul> <li>The importance of focusing on what works and avoiding excessive testing</li> <li>Why Brands need a clear message </li> <li>How Supply will run one campaign with multiple ad sets as a CBO </li> <li>The one thing every marketer should do to create the best possible assets </li> <li>How focusing on these two internal things lead to successful strategies </li> <li>Why these two offers worked best to manage Supply's inventory and in crease AOV </li> <li>The landing page set-up that has helped Supply engage customers, capture leads, and provide personalized recommendations</li> </ul> <p><br /> To Learn more about Supply razors head here: <a href= "https://supply.co">https://supply.co</a></p> <p>To Learn more about Trace you can follow him at <a href= "https://x.com/BubbaDoesEcom">https://x.com/BubbaDoesEcom</a></p> <p>To lean more about the Foxwell Founders Community head here: <a href= "https://Foxwelldigital.com/membership">https://Foxwelldigital.com/membership</a></p>
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