by Kate the Socialite
<p>The Kate Show is a marketing podcast for interior designers, home stagers, professional organizers and window treatment specialists.</p> <p>In every episode, Kate explains simple, no-nonsense ways to effectively market your business online. To learn more or read the show notes, go to www.katethesocialite.com.</p>
Language
🇺🇲
Publishing Since
1/17/2018
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May 13, 2024
<p class="" style="white-space:pre-wrap;">Have your leads slowed down in 2024? As the economy recovers from inflation, sometimes it feels worse even while it’s getting better. I say this not to discourage you, but to let you know that you're not alone. If your business lacks leads when you previously had plenty, it might not be “all your fault.” It could just be the ebb and flow of business.</p><p class="" style="white-space:pre-wrap;">That said, control what you can control. If you want to ensure you’re doing everything you can to nurture the growth of your business in the home industry, you need to remain proactive. If nothing else, put your extra downtime to good use by drilling down on your marketing and making it worth every penny.</p><p class="" style="white-space:pre-wrap;">On the other hand, if you continue to experience a steady number of quality leads coming into your business, don’t let yourself become apathetic toward marketing. Savvy entrepreneurs who understand the requirements of building long-term success will market their businesses non-stop, though the method will vary from season to season. If you want your business to stay in its growth season, this is the episode for you.</p>
April 29, 2024
<p class="" style="white-space:pre-wrap;">I once thought I could have it all — run a business, be a supportive spouse, keep my kids with me 24/7 until they started preschool, and still (somehow) squeeze in enough self-care to help me remember who I was apart from all those roles. Ha! </p><p class="" style="white-space:pre-wrap;">Needless to say, I was incredibly naive. For the first few years of becoming a mom, having already established the business, I thought I could work while the kids took a nap or played. I thought I didn’t need to “waste time” on doing things for myself out of pure enjoyment and frivolity. I thought I could be a great wife, mom, and CEO all at the same time. It was a lofty goal and, as I eventually — begrudgingly — had to admit, it was not a realistic goal to have.</p><p class="" style="white-space:pre-wrap;">In February 2023, I had reached a complete state of utter burnout after nearly four years of trying to do it all by myself, as though I were trying to earn a badge of honor for requesting and accepting the least amount of help possible. I was a natural at doing things the hard way, and I turned myself into a martyr. I kept a secret scoreboard of who was actually doing more around the house — me or my husband — and I felt the overwhelming desire to insert myself into every situation. I didn’t know it then, but I was incredibly controlling. It almost cost me my marriage, and it certainly didn’t make me a good mom or role model for my son and daughter.</p><p class="" style="white-space:pre-wrap;">I knew there had to be a better way to live, but I didn’t think I had the time or ability to slow down and figure it all out. How could I fix it when I wasn’t sure what the problem was?</p><p class="" style="white-space:pre-wrap;">“It shouldn’t be this hard!” and “I have no time!” and “I’m just trying to help!” were a few things I constantly said to myself between moments of lucidity and chronic exhaustion. After all, I had (and still have) a tremendous number of blessings: My family, their health, my health, a beautiful home, a successful business. Complaining about anything sounded very pretentious and entitled, so I tried not to say much. I just became a quietly bitter, stressed-out human being. </p><p class="" style="white-space:pre-wrap;">If you feel pulled in too many directions and if you constantly berate yourself for struggling so hard, or if you keep a personal scoreboard between you and your spouse (and frequently find them to be lacking) this episode is for you. The year 2023 was transformative for me, and I’m so excited to share with you what I learned in the hope that you will be able to avoid some stress and heartache.</p>
April 22, 2024
<p class="" style="white-space:pre-wrap;">Bad marketing advice is the reason I am developing frown lines. You should see me sitting at my desk, squinting at my laptop screen and doing a double-take. </p><p class="" style="white-space:pre-wrap;">“They’re telling designers to do WHAT?”</p><p class="" style="white-space:pre-wrap;">I’m pretty protective of you guys. I want your businesses to succeed. But when I first started, I fell for (and probably promoted) marketing advice that didn’t fit the home industry, too.</p><p class="" style="white-space:pre-wrap;">You might have realized in the course of running your own business that design firms, home staging companies, and pro organizing businesses aren’t like other companies. You’re offering, most often, an in-person service that is tailored to each situation and further customized to each person in that situation. Some of you are literally sorting through your clients’ underwear drawers (love you, organizers!).</p><p class="" style="white-space:pre-wrap;">Marketing such an intimate, high-ticket business means that general marketing tips might not be as effective for your business as they might be for the bookstore or restaurant down the street. If you’re wondering which marketing tactics you can avoid, this episode of <em>The Kate Show</em> is for you. Today, I’m reading through and reacting to some really poor marketing advice. And I’m providing alternative advice for every bad piece of advice that I address.</p>
LuAnn Nigara
IDCO Studio
Business of Home, Kaitlin Petersen
Business of Home, Dennis Scully
Chairish Inc.
Jenna Kutcher
Darla Powell
Amy Porterfield
Michele Williams | Business Coach | Podcaster |Speaker
Alice Lane
Ballard Designs
Melissa Klug
Clutterbug
Kate Bendewald
Anna Dearmon Kornick
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