by Leslie Kerrigan
The podcast for senior photographers who want to build a successful and profitable senior photography business
Language
🇺🇲
Publishing Since
1/11/2019
Email Addresses
1 available
Phone Numbers
0 available
March 5, 2025
Mastering Social Media for Your Business with Lauren Cunnigham<br /> In the fast-paced world of social media, it’s easy to feel overwhelmed by trends, analytics, and the pressure to stay consistent. On a recent episode of The Seniorologie Podcast, I had the pleasure of chatting with Lauren Cunningham, host of <a href="https://podcasts.apple.com/us/podcast/what-to-wear-how-to-prepare-for-a-photoshoot-with/id1628822348?i=1000675749876">The So Can I Podcast</a> and an experienced social media strategist. Lauren shared invaluable insights on leveraging social media to grow a photography business, avoid common mistakes, and create engaging content that resonates with your audience. If you’re looking to level up your social media game, this episode is packed with actionable advice.<br /> <br /> Episode Highlights<br /> <br /> * A Day in the Life of a Social Media Strategist<br /> <br /> * Lauren works with small businesses, including a med spa, to create content, analyze market trends, and build effective marketing strategies.<br /> * She emphasizes the importance of trial and error in finding what works best for each brand.<br /> <br /> <br /> * Common Social Media Mistakes to Avoid<br /> <br /> * Lack of a Plan: Many businesses fail to create a structured posting schedule, leading to inconsistency.<br /> * Ignoring Analytics: Platforms like Instagram provide data on when your audience is most active—use it!<br /> * Not Playing the Long Game: Social media success doesn’t happen overnight. Consistency over time is key.<br /> <br /> <br /> * Keys to Social Media Success for Photographers<br /> <br /> * Consistency Matters: Posting regularly (3-5 times per week) keeps your audience engaged and helps the algorithm work in your favor.<br /> * Mix Up Your Content: A combination of reels, carousel posts, and Instagram stories can showcase your work and personality.<br /> * Use Trends Strategically: While having a plan is essential, leaving room for timely trends can boost engagement.<br /> <br /> <br /> * Creating Engaging Content That Converts<br /> <br /> * Behind-the-Scenes Content: Showing what happens during a shoot can build trust and excitement with potential clients.<br /> * Short-Form Videos Perform Best: Attention spans are short, so aim for quick, engaging clips instead of long videos.<br /> * Instagram Stories for Connection: While not a direct growth tool, stories help build relationships with followers and potential clients.<br /> <br /> <br /> <br /> Actionable Takeaways<br /> <br /> * Develop a Weekly Plan: Set aside time each week to map out your content, ensuring a mix of education, entertainment, and engagement.<br /> * Leverage Instagram Stories: Post behind-the-scenes clips, client testimonials, and Q&As to foster community.<br /> * Optimize Posting Times: Use Instagram analytics to determine the best times to reach your audience.<br /> * Repurpose Content: Turn one photoshoot into multiple pieces of content, from reels to carousels to before-and-after transformations.<br /> * Stay Flexible: Trends change quickly—be prepared to adapt while maintaining your overall strategy.<br /> <br /> Final Thoughts Social media can feel like a never-ending task, but when approached strategically, it becomes a powerful tool for growing your photography business. As Lauren emphasized, consistency, adaptability, and connection with your audience are the keys to long-term success. Whether you’re a seasoned photographer or just starting, implementing these strategies can help you attract more clients and build a strong online presence.<br /> Want to dive deeper? Listen to the full episode with <a href="https://laurencunningham.co">Lauren Cunningham</a> on The Seniorologie Podcast! Let us know in the comments—what’s your biggest social media challenge?<br /> Lauren’s Info:<br /> Website: <a href="https://laurencunningham.co/">www.laurencunningham.co</a><br /> Instagram: @socanipodcast<br />
February 19, 2025
Focus On Your Clients & Community To Grow Your Senior Photography Business<br /> An interview with Leah Clancy<br /> <br /> In this episode of The Seniorologie Podcast, host Leslie sits down with Leah Clancy, a seasoned senior photographer from Vancouver, Washington, to discuss her journey in photography, her approach to capturing high school seniors, and her best business and social media strategies. Leah shares how she built her business over 19 years, her advice for new photographers, and why staying focused on your local market is key to success.<br /> Episode Highlights:<br /> <br /> * Leah’s journey to becoming a senior photographer and how she built her business over nearly two decades.<br /> * How the senior photography market varies by region and why understanding local deadlines is crucial.<br /> * The importance of styling and location selection for a cohesive senior session.<br /> * Leah’s business strategies, including the power of community collaboration.<br /> * The role of social media in marketing and why follower count isn’t everything.<br /> * How to balance staying inspired by other photographers while maintaining your unique style.<br /> * The importance of mentorship and community in growing a photography business.<br /> * Leah’s upcoming course, Pose, Shoot, and Edit Fast, and her new group mentoring program.<br /> <br /> Actionable Takeaways:<br /> <br /> * Practice, Practice, Practice: If you’re new to senior photography, shoot as much as possible to refine your skills and develop your style.<br /> * Collaborate Locally: Partner with boutiques, schools, and local businesses to increase visibility and build strong community connections.<br /> * Know Your Audience: Focus on marketing to local high school seniors and their parents rather than trying to attract a large, global following.<br /> * Master Social Media for Business: Reels are a must! Use video content to showcase your work and personality while engaging with your ideal audience.<br /> * Invest in Education & Mentorship: Don’t go at it alone—attend workshops, find a mentor, and connect with other photographers to accelerate your growth.<br /> * Stay True to Your Style: Avoid constantly comparing yourself to other photographers. Instead, focus on refining your unique voice and staying consistent.<br /> * Get Comfortable on Camera: Showing up on social media helps build trust with potential clients. Leah recommends using a mic to make talking on video feel more natural.<br /> <br /> Connect with Leah Clancy:<br /> <br /> * Instagram: <a href="https://www.instagram.com/leahclancyphotography">@leahclancyphotography</a><br /> * Website: <a href="https://www.leahclancy.com">www.leahclancy.com</a><br /> <br /> Links & Resources:<br /> <br /> * <a href="https://seniorologie.com/bundle">Seniorologie Bundle – Only available until February 19! Click HERE to grab the bundle!</a><br /> * <a href="https://www.instagram.com/seniorologie">Follow Seniorologie on Instagram</a><br /> <br /> <br />
January 29, 2025
Building a Photography Business on Relationships and Referrals with Jen Denton<br /> In this episode of The Seniorologie Podcast, Jen Denton shares invaluable insights into building a successful senior photography business through authentic connections and strategic marketing. If you’re ready to take your photography business to the next level, Jen’s advice is a must-listen!<br /> Jen is a contributor to The Seniorologie Bundle which includes resources from top industry experts for one low price of only $97! The Seniorologie Bundle will be available for purchase February 10!<br /> <br /> Episode Highlights:<br /> <br /> * Why building relationships and focusing on word-of-mouth is the best form of marketing.<br /> * The power of email marketing—why it’s more effective than social media for staying front-of-mind.<br /> * The surprising shift in senior photography: increasing numbers of senior boys booking sessions.<br /> * Jen’s unique approach to growing her business with a satellite studio during the slow season.<br /> * How Jen’s business philosophy prioritizes people over photos and treats each client with kindness and flexibility.<br /> <br /> <br /> Building a Business Based on Relationships<br /> Jen Denton kicks off the conversation by emphasizing the importance of relationship-building in her business. Unlike many businesses that rely heavily on paid ads, Jen has built her senior photography empire solely on referrals and word-of-mouth from satisfied clients. By focusing on creating meaningful relationships with clients, Jen has seen her business thrive, and it all begins with treating people well.<br /> She reminds us that the most effective marketing tool is how you make your clients feel. It’s not just about the photos; it’s about the experience. Jen states, “How you treat people matters,” and I couldn’t agree more. This philosophy has paid off for her in ways that go far beyond just client retention—she’s built a community that trusts her, which has been crucial for sustained success.<br /> The Power of Email Marketing<br /> When it comes to marketing, Jen’s approach might surprise you—she hasn’t spent a dime on advertising since day one! While many photographers turn to social media and paid promotions, Jen has found that email marketing is the key to staying connected with clients and prospects.<br /> Jen is quick to point out that the one marketing strategy you have complete control over is your email list. She suggests focusing on nurturing that list through regular, value-driven communication. For Jen, email marketing helps her stay top of mind, even if people don’t always open her emails. In fact, just having your name show up in someone’s inbox is enough to keep you front of mind—whether they open it or not.<br /> But Jen’s approach to email marketing isn’t just about staying visible; it’s about being authentic and engaging. In particular, Jen focuses her email campaigns on parents rather than seniors themselves, because parents are far more likely to read (and act on) emails than the teens who may be too busy to check them.<br /> The Growing Popularity of Senior Boys<br /> In a market often dominated by senior girls, Jen has experienced a surprising trend: more and more senior boys are booking sessions. While she does have more girls in her portfolio, Jen finds that about half of her senior clients each year are male, which is a rarity in the industry. She’s especially proud of her work with senior boys, who often don’t get as much attention in the photography world.<br /> Jen also shares a fun anecdote about how word of mouth among senior moms has boosted her business. She learned about a gathering of senior boy moms who were recommending Jen to others, proving that strong relationships with parents can lead to more business in unexpected ways.<br /> Growing Through a Satellite Studio<br /> One of the most exciting topics Jen discusses is her innovative strategy for expanding her business during the of...
Jena Golden
Sean Brown
Sue Bryce Education
Senior Style Guide
Evie McLeod & Lindsey Roman
Cassidy Lynne, Bleav
Nathan Chanski - Photography Business Coach
Jasmine Star
Mel Robbins
Jenna Kutcher
Mike Cassara and Lauren O'Brien
Just Ingredients
Renee Bowen
Nick Viall
Lewis Howes
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at [email protected] for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.