by Kelli Hayes Smith
Welcome to the Social Takeoff podcast, a podcast for travel professionals to learn how to use their social platforms to help their business take off! Kelli is a travel agent turned social media marketer who now works as an Instagram Expert for travel professionals in the award winning Careers on Vacation mastermind, and also works with multiple 7 figure travel agencies to help them bring goals & strategy into their social media presence. On this podcast Kelli will take you, the travel professional on a deep dive of content creation, social media strategy, and tips + tricks of the trade.
Language
🇺🇲
Publishing Since
12/29/2022
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February 4, 2025
<p>In this episode of the <strong>Social Takeoff Podcast</strong>, Kelli Hayes Smith dives into the latest social media trends, with a particular focus on <strong>Instagram</strong> and its updates. </p> <p>Kelli explores the growing phenomenon of <strong>lurkers</strong>—those passive users who consume content without actively engaging. </p> <p>She explains why it's essential for content creators to understand this behavior and adjust their strategies to cater to these viewers. Kelli offers insightful advice on how to make content that stops the scroll, and why <strong>storytelling</strong> and <strong>educational content</strong> are critical in connecting with both active and passive audiences.</p> <p> Additionally, Kelli answers listener questions and provides valuable tips to help you improve your social media engagement. <strong>Takeaways:</strong></p> <ul> <li>January felt like the longest month ever, but we made it!</li> <li>Instagram's new Reels cover update enhances user engagement, making it easier to capture attention.</li> <li>A staggering <strong>58% of Instagram users never post</strong> content, indicating a shift towards passive consumption.</li> <li><strong>94% of interactions</strong> on Instagram are passive, reinforcing the importance of content that speaks to lurkers.</li> <li>Just because engagement seems low, doesn't mean your content isn't resonating.</li> <li><strong>Stopping the scroll</strong> is crucial to grab attention in a saturated feed.</li> <li><strong>Behind-the-scenes content</strong> has a unique appeal and is widely appreciated by passive viewers.</li> <li>Crafting your content through the lens of <strong>storytelling</strong> will build stronger emotional connections with your audience.</li> <li>Use <strong>soft calls to action</strong> (CTAs) to gently encourage interaction without feeling too sales-driven.</li> <li>Consistency is key—posting regularly helps set audience </li> </ul> <p><strong>Listen to the Social Takeoff Podcast:</strong>🎙️ <a href="https://open.spotify.com/show/4dVXh9es4OkA2gqb8ihxPO" target="_blank" rel="noopener noreferrer">Social Takeoff Podcast on Spotify</a><strong></strong></p> <p><br></p> <p><strong>Visit Wanderlust Campus for more educational resources:</strong>🌐 <a href="https://www.wanderlustcampus.com" target="_blank" rel="noopener noreferrer">Wanderlust Campus Website</a> </p>
January 28, 2025
<p>In this episode, Kelli Hayes Smith dives into the common misconceptions about travel agents and the pressing need to shift the industry's narrative. </p> <p>She challenges the outdated perception that travel agents are unnecessary due to online booking platforms, emphasizing the transformative value they provide to clients.</p> <p>Kelli shares practical strategies for travel agents to communicate their unique value proposition, focusing on the experience and transformation they create for clients rather than just the logistics of booking trips. </p> <p>This episode offers actionable insights for building a compelling client experience, changing industry perception, and positioning travel agents as trusted advisors. <strong>What You’ll Learn in This Episode:</strong></p> <ul> <li>Why travel agents are often misunderstood in today’s travel landscape</li> <li>How to effectively shift the narrative around the role of travel agents</li> <li>The importance of focusing on client transformation over transactions</li> <li>Why you should stop using the word “book” in your marketing</li> <li>How to highlight potential challenges clients face without an agent</li> <li>Tips for creating content that showcases the client experience</li> <li>How awareness content can lead to deeper client engagement</li> <li>Strategies to position yourself as a travel advisor, not just a booking agent</li> </ul> <p> <strong>Links & Resources Mentioned in This Episode:</strong></p> <ul> <li>🌟 Passport to Learning Membership: <a href="https://wanderlust-ceo.com/product/passport-to-learning-membership" target="_blank" rel="ugc noopener noreferrer">https://wanderlust-ceo.com/product/passport-to-learning-membership</a></li> <li>💻 Learn more about Wanderlust Campus: <a href="https://wanderlust-ceo.com/" target="_blank" rel="ugc noopener noreferrer">https://wanderlust-ceo.com/</a></li> <li>📲 Follow Kelli on Instagram: <a href="http://www.instagram.com/kellihayessmith" target="_blank" rel="ugc noopener noreferrer">www.instagram.com/kellihayessmith</a></li> <li>✨ Create your FREE Wanderlust Campus account: <a href="https://wanderlust-ceo.com/" target="_blank" rel="ugc noopener noreferrer">https://wanderlust-ceo.com/</a> </li> </ul>
January 21, 2025
<p>In this episode, Kelli Hayes Smith explores the critical <strong>awareness phase</strong> of the buyer journey, the first and most essential step in attracting new clients. </p> <p>She breaks down the four buyer phases—awareness, consideration, conversion, and loyalty—and focuses on how travel agents can increase their visibility.</p> <p>Kelli shares actionable insights on leveraging social media, SEO, networking, and in-person events to build awareness. </p> <p>She also explains why understanding your ideal client is the cornerstone of effective marketing and emphasizes the importance of investing time or money into awareness strategies that work for your business.</p> <p> <strong>What You’ll Learn in This Episode:</strong></p> <ul> <li>Why the awareness phase is critical to your business growth</li> <li>How to leverage social media for visibility without relying solely on it</li> <li>Tips for creating engaging content to attract attention</li> <li>The role of SEO and search sites like Google and YouTube in lead generation</li> <li>How networking groups can lead to faster client conversions</li> <li>The power of in-person events for building trust and credibility</li> <li>Why referrals and repeat clients are essential for long-term success</li> <li>How to identify and market effectively to your ideal client </li> </ul> <p><strong>Links & Resources Mentioned in This Episode:</strong></p> <ul> <li>🌟 Passport to Learning Membership: <a href="https://wanderlust-ceo.com/product/passport-to-learning-membership" target="_blank" rel="ugc noopener noreferrer">https://wanderlust-ceo.com/product/passport-to-learning-membership</a></li> <li>💻 Learn more about Wanderlust Campus: <a href="https://wanderlust-ceo.com/" target="_blank" rel="ugc noopener noreferrer">https://wanderlust-ceo.com/</a></li> <li>📲 Follow Kelli on Instagram: <a href="http://www.instagram.com/kellihayessmith" target="_blank" rel="ugc noopener noreferrer">www.instagram.com/kellihayessmith</a></li> <li>✨ Create your FREE Wanderlust Campus account: <a href="https://wanderlust-ceo.com/" target="_blank" rel="ugc noopener noreferrer">https://wanderlust-ceo.com/</a> </li> </ul>
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