by Madison Wetherill
The Vine Podcast is a show designed for food bloggers who want to spend more time creating content for their audience and less time feeling overwhelmed on how to make their brand and website work for them. Each episode is designed to give you strategies and tools to build your brand and website and get back to why you started a food blog in the first place. Join host Madison Wetherill as we explore how to build a food blog that serves you and your audience.
Language
🇺🇲
Publishing Since
10/1/2019
Email Addresses
1 available
Phone Numbers
0 available
April 15, 2025
<p data-pm-slice="1 3 []"><strong>In this episode:</strong></p> <p><!-- wp:paragraph --></p> <div class= "TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph"> <!-- wp:paragraph --> <p data-pm-slice="1 1 []">Your personal brand is the only thing truly setting you apart from countless others in your niche. Yet so many food bloggers hide behind their websites, creating a disconnect between who they really are and what their audience experiences online. Today, I'm sharing how to stop hiding and start authentically aligning your website with your personal brand.</p> <p>Today we're talking about how your website should support your <a href="https://www.graceandvinestudios.com/personal/">personal brand</a> - the element that truly sets you apart in a crowded niche of food bloggers.</p> <!-- /wp:paragraph --></div> <p> </p> <p> </p> <p><strong>Key Points:</strong></p> <ul> <li data-slate-node="element">What is your personal brand (and why does it matter)?</li> <li data-slate-node="element">The About Page: Your brand's foundation</li> <li data-slate-node="element">Bridging the Gap: Aligning your website with your social media persona</li> <li data-slate-node="element">Weaving your story throughout your content</li> <li data-slate-node="element">The power of consistency & regular audits</li> <li data-slate-node="element">Your Challenge: Conduct a personal brand audit</li> </ul> <p> </p> <p> </p> <p><strong>Related Episodes:</strong></p> <p><a href= "https://www.graceandvinestudios.com/risk-proof-your-business-through-personal-branding/"> <span style="font-size: 12pt;">EP 199: </span><span style= "font-size: 12pt;">Risk Proof Your Business Through Personal Branding</span></a></p> <p> </p> <p> </p> <p><strong>Related content:</strong></p> <p><a href="https://www.graceandvinestudios.com/personal/">See how we can help you refine your personal brand!</a></p> <p><a href= "https://www.graceandvinestudios.com/crafted-website-experience/">The Crafted Website Experience</a></p> <p><a href="https://grace-and-vine-studios.ck.page/">Sign up to get podcast updates sent directly to you!</a></p> <p> </p> <p><strong>Connect With Madison</strong></p> <p><a class="ProsemirrorEditor-link" href= "https://instagram.com/graceandvine">Instagram</a> | <a class="ProsemirrorEditor-link" href="https://thevinepodcast.com/">Website</a> | <a href= "https://www.graceandvinestudios.com/how-your-website-should-support-your-personal-brand/">Show Notes</a></p> <p><strong>Work with Grace + Vine in 2025:</strong></p> <ol class="ProsemirrorEditor-list"> <li class="ProsemirrorEditor-listItem" data-list-indent="1" data-list-type="bulleted"> <p><a href="https://graceandvinestudios.com/services">Design Services for Food Bloggers</a></p> </li> <li class="ProsemirrorEditor-listItem" data-list-indent="1" data-list-type="bulleted"><a href= "https://graceandvinestudios.com/crafted">Our newest way to redesign your website! Learn more here.</a></li> </ol>
April 9, 2025
<p data-pm-slice="1 3 []"><strong>In this episode:</strong></p> <p><!-- wp:paragraph --></p> <div class= "TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph"> <!-- wp:paragraph --> <p>Are you tired of chasing SEO trends and algorithm updates without seeing sustainable growth? As food bloggers, we often get caught up in technical SEO tweaks and site speed optimizations, but what if there's a more holistic approach that could lead to long-term success?</p> <!-- /wp:paragraph --><!-- wp:paragraph --> <p>In this insightful conversation with SEO expert Jeff Hawley, we explore why the most successful food bloggers are shifting from purely technical SEO tactics to a more comprehensive content strategy focused on building topical authority and creating a memorable brand. Let's dive into how this approach can transform your blog from just another recipe site to a trusted authority in your niche!</p> <!-- /wp:paragraph --></div> <p> </p> <p> </p> <p><strong>Key Points:</strong></p> <ul> <li data-slate-node="element"><span data-slate-node= "element"><span data-slate-node="text"><span data-slate-leaf= "true"><span data-slate-string="true">Why traditional SEO advice falls short for food bloggers</span></span></span></span></li> <li data-slate-node="element"><span data-slate-node= "element"><span data-slate-node="text"><span data-slate-leaf= "true"><span data-slate-string="true">Building a long-term brand strategy (not just content)</span></span></span></span></li> <li data-slate-node="element"><span data-slate-node= "element"><span data-slate-node="text"><span data-slate-leaf= "true"><span data-slate-string="true">The 75/25 Rule for Content Planning</span></span></span></span></li> <li data-slate-node="element"><span data-slate-node= "element"><span data-slate-node="text"><span data-slate-leaf= "true"><span data-slate-string="true">Building topical authority through strategic content</span></span></span></span></li> <li data-slate-node="element"><span data-slate-node= "element"><span data-slate-node="text"><span data-slate-leaf= "true"><span data-slate-string="true">Balancing new content vs. updating existing posts</span></span></span></span></li> <li data-slate-node="element"><span data-slate-node= "element"><span data-slate-node="text"><span data-slate-leaf= "true"><span data-slate-string="true">Practical tools for implementing this approach</span></span></span></span></li> <li data-slate-node="element" data-slate-fragment= "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"> <span data-slate-node="element"><span data-slate-node= "text"><span data-slate-leaf="true"><span data-slate-string= "true">Moving Forward: A Balanced Approach to SEO</span></span></span></span></li> </ul> <p> </p> <p> </p> <p><strong>Related Episodes:</strong></p> <p><a href= "https://www.graceandvinestudios.com/5-ways-to-boost-your-seo-this-year/"> <span style="font-size: 12pt;">EP 154:</span> <span style= "font-size: 12pt;">5 Ways to Boost Your SEO This Year</span></a></p> <p><a href= "https://www.graceandvinestudios.com/seo-still-matters-in-2025-with-carl-ross/"> EP 207: <span style="font-size: 12pt;">SEO Still Matters in 2025 with Carl Ross</span></a></p> <p> </p> <p><strong>Related content:</strong></p> <p><a href= "https://www.graceandvinestudios.com/crafted-website-experience/">The Crafted Website Experience</a></p> <p><a href="https://grace-and-vine-studios.ck.page/">Sign up to get podcast updates sent directly to you!</a></p> <p> </p> <p><strong>Connect With Madison</strong></p> <p><a class="ProsemirrorEditor-link" href= "https://instagram.com/graceandvine">Instagram</a> | <a class="ProsemirrorEditor-link" href="https://thevinepodcast.com/">Website</a> | <a href= "https://www.graceandvinestudios.com/beyond-technical-seo-content-strategy-for-food-bloggers-with-jeff-hawley/">Show Notes</a></p> <p><strong>Work with Grace + Vine in 2025:</strong></p> <ol class="ProsemirrorEditor-list"> <li class="ProsemirrorEditor-listItem" data-list-indent="1" data-list-type="bulleted"> <p><a href="https://graceandvinestudios.com/services">Design Services for Food Bloggers</a></p> </li> <li class="ProsemirrorEditor-listItem" data-list-indent="1" data-list-type="bulleted"><a href= "https://graceandvinestudios.com/crafted">Our newest way to redesign your website! Learn more here.</a></li> </ol>
April 1, 2025
<p data-pm-slice="1 3 []"><strong>In this episode:</strong></p> <p><!-- wp:paragraph --></p> <div class= "TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph"> Have you ever made an emotional decision that impacted your food blog? It can be so easy to chase the next big thing for your business, but you could find yourself frustrated with the lack of results. In today's episode I'll share how you can shift away from emotion based decision making and focus on making data based decisions that will serve your business and help it grow! If you're tired of feeling like you are spinning your wheels, this episode will help you determine and focus on the things that move the needle forward for your food blog.</div> <p> </p> <p> </p> <p><strong>Key Points:</strong></p> <ul> <li id="block-bfc9400a-87da-49d1-ba5f-ce20f71dba32" class= "block-editor-rich-text__editable block-editor-block-list__block wp-block is-selected wp-block-heading rich-text" role="document" contenteditable="true" aria-multiline="true" aria-label="Block: Heading" data-block= "bfc9400a-87da-49d1-ba5f-ce20f71dba32" data-type="core/heading" data-title="Heading" data-wp-block-attribute-key="content"> <span style="font-size: 12pt;">The Emotional Decision Trap</span></li> <li class= "block-editor-rich-text__editable block-editor-block-list__block wp-block is-selected wp-block-heading rich-text" role="document" contenteditable="true" aria-multiline="true" aria-label="Block: Heading" data-block= "bfc9400a-87da-49d1-ba5f-ce20f71dba32" data-type="core/heading" data-title="Heading" data-wp-block-attribute-key="content"> <span style="font-size: 12pt;">Data points you should be tracking</span></li> <li class= "block-editor-rich-text__editable block-editor-block-list__block wp-block is-selected wp-block-heading rich-text" role="document" contenteditable="true" aria-multiline="true" aria-label="Block: Heading" data-block= "bfc9400a-87da-49d1-ba5f-ce20f71dba32" data-type="core/heading" data-title="Heading" data-wp-block-attribute-key="content"> <span style="font-size: 12pt;">Creating a framework for data-based decisions</span></li> <li class= "block-editor-rich-text__editable block-editor-block-list__block wp-block is-selected wp-block-heading rich-text" role="document" contenteditable="true" aria-multiline="true" aria-label="Block: Heading" data-block= "bfc9400a-87da-49d1-ba5f-ce20f71dba32" data-type="core/heading" data-title="Heading" data-wp-block-attribute-key="content"> <span style="font-size: 12pt;">Combining emotion and data for smart decisions</span></li> <li class= "block-editor-rich-text__editable block-editor-block-list__block wp-block is-selected wp-block-heading rich-text" role="document" contenteditable="true" aria-multiline="true" aria-label="Block: Heading" data-block= "bfc9400a-87da-49d1-ba5f-ce20f71dba32" data-type="core/heading" data-title="Heading" data-wp-block-attribute-key="content"> <span style="font-size: 12pt;">When to hire help</span></li> </ul> <p> </p> <p> </p> <p><strong>Related content:</strong></p> <p><a href= "https://www.graceandvinestudios.com/crafted-website-experience/">The Crafted Website Experience</a></p> <p><a href="https://grace-and-vine-studios.ck.page/">Sign up to get podcast updates sent directly to you!</a></p> <p> </p> <p><strong>Connect With Madison</strong></p> <p><a class="ProsemirrorEditor-link" href= "https://instagram.com/graceandvine">Instagram</a> | <a class="ProsemirrorEditor-link" href="https://thevinepodcast.com/">Website</a> | <a href= "https://www.graceandvinestudios.com/making-data-based-decisions-for-your-business/">Show Notes</a></p> <p><strong>Work with Grace + Vine in 2025:</strong></p> <ol class="ProsemirrorEditor-list"> <li class="ProsemirrorEditor-listItem" data-list-indent="1" data-list-type="bulleted"> <p><a href="https://graceandvinestudios.com/services">Design Services for Food Bloggers</a></p> </li> <li class="ProsemirrorEditor-listItem" data-list-indent="1" data-list-type="bulleted"><a href= "https://graceandvinestudios.com/crafted">Our newest way to redesign your website! Learn more here.</a></li> </ol>
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