by Brittany Green
The Way is a weekly podcast diving into the ever-changing world of legal business and marketing. Join us as we explore the latest trends, hot topics, and innovative ideas making waves online. Best Era, a consulting company dedicated to empowering legal professionals, will guide you through these discussions, sharing their unique insights and expertise to help you build a thriving practice. Whether you're a seasoned attorney, a law firm marketer, or just starting your legal career, The Way will equip you with the knowledge and tools you need to succeed in the modern legal landscape.
Language
🇺🇲
Publishing Since
8/1/2024
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April 13, 2025
<p>In this episode of The Way, Ryan McKeen and Brittany Green reflect on what it truly means to practice <strong>unreasonable hospitality</strong>—a philosophy that goes far beyond handing out gifts or perks. Inspired by the book <a target="_blank" rel="ugc noopener noreferrer">Unreasonable Hospitality by Will Guidara</a> and a powerful talk given by Lindsay and Billy from the Unreasonable Hospitality team at our March event, this conversation explores how <strong>small, intentional acts of care</strong> can create lasting impressions.</p><p>Ryan and Brittany share personal insights on what it means to genuinely <strong>see your clients</strong>, show up for them, and build trust through attention to the little things—the things that matter most. This kind of hospitality isn’t just for restaurants or hotels; it’s for <strong>anyone running a business who wants to lead with heart</strong>.</p><p>Want to join more conversations like this? Become a part of our <strong>Best Era community</strong> at <a href="https://bestera.io" target="_blank" rel="ugc noopener noreferrer">bestera.io</a> for access to live events, expert support, and tools that help you build a business where hospitality and humanity lead the way.</p>
March 27, 2025
<p>In this episode of The Way, Ryan McKeen and Brittany Green dive into the fundamental differences between branding and advertising, emphasizing why both are crucial for a successful law firm. They discuss the importance of <strong>building strong relationships with clients</strong>, providing value without expecting something in return, and how these efforts contribute to long-term business growth.</p><p>Ryan and Brittany also share real experiences from members of the <strong>Best Era Slack community</strong>, highlighting the impact of effective marketing strategies in real firms.</p><p>Want to be part of the conversation? <strong>Join Best Era for just $1 a day at </strong><a href="https://bestera.io" target="_new" rel="noopener">bestera.io</a>, where you’ll get access to expert insights, valuable resources, and a network of like-minded professionals. Plus, when you join, you’ll receive a <strong>free copy of </strong><strong>The Way</strong>—our guide to running a better, more efficient law firm.</p><p>Tune in to learn how to market your firm the right way and start building a brand that truly stands out!</p>
March 8, 2025
<p>In this episode of The Way, hosts Ryan McKean and Brittany Green draw inspiration from Rob Coleman, Director of Business Development at Hennessey Digital, to explore the critical role of marketing investments in law firms. They discuss:</p><ul><li><strong>Rob Coleman's Expertise</strong> – With a background in SEO, PPC, and website design, Rob specializes in driving business growth through digital marketing strategies.</li><li><strong>Allocating Marketing Budgets</strong> – How much of your firm's revenue should be dedicated to marketing? Industry benchmarks suggest law firms typically invest between 2% to 10% of their gross revenue, depending on their size and growth objectives.</li><li><strong>Strategic Planning</strong> – The importance of aligning marketing investments with specific business goals, whether maintaining a steady client base or aggressively expanding your firm.</li><p><br></p></ul><p>Marketing isn’t just an expense—it’s an investment in your firm’s future. Tune in to gain valuable insights on optimizing your firm’s marketing strategies and ensuring your budget is working for you.</p><p><br></p><p>Looking to continue the conversation? Join our <strong>Best Era Slack community</strong> to connect with like-minded legal professionals, get exclusive insights, and share ideas to help your firm grow. Sign up now in<a href="bestera.io" target="_blank" rel="noopener noreferer"> bestera.io</a>!</p>
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