by Galaxy UX Studio
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March 4, 2025
In this episode, we are joined by Ruwan Fernando, a seasoned UX leader with expertise in AAA games, SaaS, and gamification. With experience across five countries, he brings a unique perspective on design, storytelling, and user engagement. Tune in as we explore his journey, industry insights, and the evolving role of UX in gaming.Discussion points:~ How did your journey into UX and game design begin? 1:45~ How did your expectations of the gaming industry change over time? 7:20~ Do you need to be a gamer to succeed in the industry? 12:50~ Rapid fire round 17:55~ What are you looking forward to at GDC, and how can people connect with you? 22:59~ Which of your work/accomplishments are you most proud of? 23:23~ What’s your top advice for aspiring game designers and UX professionals? 29:33Show notes: ~ UX is a job of communication. Design just happens along the way. UX is all about communicating your vision as someone making a product to the expectations of a user who's expecting to use it. It's shortening the distance between the two.~ Technology is experienced through the interface. If you don't build the interface, then you've built a technology that will never be experienced.~ The longer we leave people out of the discussion, the more the product itself fails to connect with its audience.~ We use things like pressure, time, scarcity, and tension to ramp up or down the emotional connection to a story. If a game isn’t emotionally engaging, it’s not an engaging story.~ If you only ever observe other people's solutions, what you're observing is a list of compromises that you have never seen. So you take that solution and all the compromises with it without understanding what they were. Then you build something based on compromises on which you further compromise.~ The minute you say ‘I prefer it this way,’ you take what is a wide-angle perspective and narrow it to one. But we need to appeal to millions of people, not just ourselves.~ Instead of going wide, I recommend you narrow focus, become incredible at it, and then graduate to the next. Link:https://www.linkedin.com/in/ruwan-f/ https://adplist.org/mentors/ruwan-fernando
February 25, 2025
In this episode, we are joined by Kim Feenstra Kuiper, a senior UX researcher at King. With a background in AI and human-computer interaction, she has led impactful research at companies like Spotify and GoodNotes. Passionate about storytelling and mentorship, she empowers teams to create user-centered, meaningful designs.Discussion points -~ Tell us about your journey into UX research. 1:51~ Do you think the key difference between these worlds is the focus on logic versus human impact? 6:22~ How did you land roles at major companies like Spotify, King, and GoodNotes? 8:13~Do you think a strong portfolio matters more, or is it all about how you handle the interview? 10:53~ Rapid fire round 15:51~ How does working on widely used products, like Candy Crush or Spotify, impact the research process? 26:48Show notes -~ I never had a big goal of working at a major company. I just kept building my skills, taking opportunities as they came, and growing my network.~ Foundational research helps teams shape new products, validate ideas, and inspire innovation—it's about asking 'why' before jumping to 'what' and 'how'.~ A good UX research portfolio isn’t just about showcasing work; it’s about communicating impact in a way that both recruiters and hiring managers understand.~ Working on a widely used product means every research decision carries weight—you're not just solving for one group, but for millions of diverse users.~ The hardest part about breaking into UX research isn’t just skill—it’s networking, being in the right place, and finding people who can open doors for you.~ I love seeing messy sketches and raw research notes in portfolios—real work isn’t polished, and that’s what makes it authentic and valuable.Links -www.linkedin.com/in/kimfeenstrakuiperwww.careers.king.com
February 17, 2025
In this episode, we are joined by Wayne Pelletier, Founder and CEO of Resonant Pixel Company. With extensive experience in web design and digital strategy, Wayne is transforming the industry with a subscription-based model that simplifies website management for businesses. A Squarespace expert, he’s passionate about delivering scalable, high-value web solutions that empower brands to grow effortlessly.Discussion points -~ How did you start your career? 1:17~ What differentiates low-code and no-code platforms from traditional coding, and how has your experience in web development shaped your perspective on them? 4:16~Every business is essentially in the business of content creation. Can you elaborate on that concept and its importance for website success? 6:23~Do you think we are moving toward a 'post-website world,' and what role do social media and AI-driven feeds play in this shift? 8:21~ Rapid fire round 17:23~Your business operates on a subscription-based web design model. What makes this approach successful, and how does it benefit small businesses? 20:01~ How do you ensure a strong user experience for websites focused solely on information rather than business outcomes? 24:00~What advice would you give to young professionals or designers looking to build a long-term career in web design and digital strategy? 27:55Show notes -~ Understanding how things are built goes a long way to building better things, no matter your platform.~ When you have a website, you have a shack in the woods—without content and marketing, there's no traffic and no one around.~ The idea behind productizing services is to level out revenue so that it's mostly only ever-growing instead of dealing with the feast-or-famine cycle.~ Hiring you is a ton of work, and hiring someone else is also a ton of work—so clients don’t just leave as easily as people fear.~ From a UX standpoint, I’ve made hundreds of websites over the years, and I have a deep understanding of how user behavior differs across industries.~ Going to lunch and getting to know the people you work with now pays dividends—because one day, they’ll be decision-makers who need what you do.~ Social platforms sell fast, but the problem is when you make sales on another platform, those customers are not yours—you can’t contact them, and u don’t own that relationship. Links -www.linkedin.com/in/waynepelletier/www.resonantpixel.co
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