by UX Institute
The official UX Institute Podcast is hosted by UX Institute CEO and Founder Mark Swaine, (www.uxinstitute.com). The UXI podcast will be sharing insights and thought leadership on key areas of User Experience, Customer Experience, Building Product and the Users. Learn how to jump into UX, advance your career and develop UX / Product leadership skills.
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Publishing Since
4/29/2020
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July 26, 2024
<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1051753/open_sms">Send us a Text Message.</a></p><p>Unlock the secrets of transforming user research into powerful customer insights with Serena Chan from Dovetail. </p><p><em>"There's no better feeling than after you've shared out a research report and then, months later, a stakeholder comes back and references it and says, 'Oh, remember that cool research you did? Wow, this is really relevant now." </em>– Serena Chan</p><p>The San Francisco-based research advocate has witnessed and shaped the evolution of Dovetail from its early days as a diary studies tool to an AI-enhanced hub for understanding and actioning customer experiences. Serena shares her passion for synthesizing scattered data and involving key decision-makers to catalyze impactful organizational change. </p><p>Stay ahead of the curve as we navigate the intricate relationship between artificial intelligence and user experience. Serena invites us to approach the future with both curiosity and humility, discussing how Dovetail's AI features simplify the journey from data collection to insight discovery. </p><p>· Discover how Dovetail's transition from a diary studies tool to an AI-enhanced platform is revolutionizing the way UX designers approach qualitative analysis and extract thematic insights from user interviews.</p><p>· Learn from Serena's expertise on how to involve various team members, including non-researchers, in the UX research process to foster a customer-centric culture within organizations.</p><p>· Hear how AI is being used to simplify the journey from data collection to insight generation, ensuring that customer experiences are thoroughly understood and enhanced.</p><p>· The tangible impact of user research on driving organizational change, with practical examples like creating highlight reels that bring customer voices directly to decision-makers.</p><p>· Understanding the importance of humility and curiosity in the face of constant technological and customer need changes, and how to turn these insights into actionable opportunities.</p><p>· Learn How tools like Dovetail can help UX designers create empathy and buy-in from stakeholders by providing a vivid picture of customer pain points and needs through direct feedback.</p><p>· Strategies for communicating and embedding UX research insights within your organization, ensuring that the UX voice is integral to product direction and decision-making.</p><p>Serena provides fascinating insights into how technology is shaping the way we gather and interpret user feedback, ensuring that user experiences are not only understood but significantly enhanced. By the end of our conversation, you'll walk away with a fresh perspective on the synergy between advanced tools, a shared commitment to customer understanding, and the transformative potential of AI in the UX landscape.</p><p><b>Connect with Serena Chan:</b></p><p><a href='https://www.linkedin.com/in/serenaschan'>https://www.linkedin.com/in/serenaschan</a></p><p><b>Check Out Dovetail:<br/></b><a href='https://dovetail.com/'>https://dovetail.com/</a></p><p><b>Connect with Mark and the UX Institute:</b><br/> UX institute: <a href='https://uxinstitute.com/'>https://uxinstitute.com/</a></p><p>Mark Swaine on Twitter: <a href='https://twitter.com/UX_UI_Guy'>https://twitter.com/UX_UI_Guy</a></p><p>This podcast is produced in partnership with <a href='http://.www.podlad.com'>Podlad.com</a></p><p>UXI (UX Institute) Original Podcast 2024. <br/><a href='http://www.uxinstitute.com'>www.uxinstitute.com</a></p>
May 10, 2024
<p><b>The Evolution of Design in the Age of AI with Akshay Kore</b></p><p>In the latest episode of our podcast, we delve into the evolving landscape of design where artificial intelligence (AI) intersects with UX. Our distinguished guest, Akshay Kore, who has previously worked for Microsoft and is now Design Lead at Suki AI, shares his wisdom and insights drawn from his recent book, "Designing Human-Centric AI Experiences: Applied UX Design for Artificial Intelligence." <br/><br/></p><p>Kore's narrative underscores the crucial balance between leveraging cutting-edge AI technologies and maintaining a steadfast commitment to human-centric design principles. The episode promises to enlighten designers, product managers, and founders alike, providing them with strategies to avoid tech-first pitfalls and instead, utilize AI to enrich digital interactions meaningfully.<br/><br/></p><p>As generative AI reshapes the designer's toolkit, we examine the profound shift towards guiding these intelligent tools with precision and creativity. The commoditization of design systems is on the horizon, and with it comes a new role for designers—as directors who infuse AI with empathy and craft meaningful experiences. This episode peers into the future, spotlighting how empathy and deep user testing skills will continue to play a crucial role in an industry at the cusp of transformation.<br/><br/></p><p><em>"AI will be inevitable and important, and because it is going to be inevitable, it needs to be designed well, it needs to be built for people, and it also needs to be ethical and trustworthy for us to be able to use it well."</em> <b>– Akshay Kore<br/></b><br/></p><p>Key Learnings from the Episode:<br/><br/></p><p>· Discover how designers can align AI with human-centric design principles to create impactful user experiences.<br/><br/></p><p>· Learn why the commoditization of design systems is transforming designers into directors of AI rather than mere creators.<br/><br/></p><p>· Understand the significance of trust and reliability in AI systems, particularly in high-stakes user scenarios.<br/><br/></p><p>· Explore the potential of AI-driven workflows and how they may redefine the roles of designers and product managers.<br/><br/></p><p>· Uncover the skills designers need to hone to direct AI effectively, including prompt engineering and clear articulation.<br/><br/></p><p>· Reflect on the importance of empathy in design and how it will shape the future of UX in the age of AI.<br/><br/></p><p>· Gain insights into the ethical considerations and practical implications of integrating AI into the design process.<br/><br/></p><p><b>Buy Akshay Kore’s Book on Amazon:</b><br/> <a href='https://www.amazon.co.uk/Designing-Human-Centric-Experiences-Artificial-Intelligence/dp/1484280873/ref=sr_1_1?crid=3JHSJLXKBV999&dib=eyJ2IjoiMSJ9.CnFr-lpfu34N_sgMwQUbvdvE9CSHCwVKG4El_aGWuRXGjHj071QN20LucGBJIEps.3my3mOOA7xz2EBeoRNGGm3EWUmLeM15_ALUirVn96Sc&dib_tag=se&keywords=akshay+kore&qid=1709568304&sprefix=akshay+kore%2Caps%2C163&sr=8-1'>Designing Human-Centric AI Experiences: Applied UX Design for Artificial Intelligence</a></p><p><br/><b>Connect with Akshay Kore:<br/></b><a href='https://akor.in/'>https://akor.in/</a><br/> <a href='https://twitter.com/akshaykore'>https://twitter.com/akshaykore</a><br/> <a href='https://www.linkedin.com/in/akshaykkore'>https://www.linkedin.com/in/akshaykkore</a></p><p><br/><b>Connect with Mark and the UX Institute:</b><br/> UX institute: <a href='https://uxinstitute.com/'>https://uxinstitute.com/</a></p><p><br/>Mark Swaine on Twitter: <a href='https://twitter.com/UX_UI_Guy'>https://twitter.com/UX_UI_Guy</a></p><p> </p><p>This podcast is produced in partnership with <a href='http://.www.podlad.com'>Podlad.com</a></p><p>UXI (UX Institute) Original Podcast 2024. <br/><a href='http://www.uxinstitute.com'>www.uxinstitute.com</a></p>
November 15, 2023
<div><strong>AI & UX (Why AI needs UX): A Conversation with Gavin Lew<br/> <br/></strong>Have you ever wondered how artificial intelligence is transforming the world of user experience and product design? This episode engages in an insightful discourse with our distinguished guest, Gavin Lew, co-author of <a href='https://www.amazon.co.uk/AI-UX-Artificial-Intelligence-Experience/dp/148425774X'>AI and UX: Why Artificial Intelligence Needs User Experience</a>. We navigate the world of AI, debunking its intimidation and revealing how it can be harnessed to enhance workflows and drive remarkable user experiences. We underscore the importance of UX researchers embracing the world of AI for improved products and services.<br/><br/></div><div>Envision an era of invisible technology where AI reduces steps needed to execute a task and design elements create a more personalized user experience. This future is not far off, and the role of UX researchers is crucial. Leveraging AI and staying informed about its advancements is essential for an efficient and streamlined workflow. Join us in this fascinating journey of understanding how AI is reshaping UX and product design. <br/> <br/><em>“How do you make your product successful? It does things that no one else does. How do you, as a company, differentiate your products? And if you think you can leave it up to a couple of good prompts and a couple of companies, that's fine, because I bet you anything, the intention is to be just like everybody else, to get in the game and not be the player in the game, and that's differentiation versus third place and below”</em>- Gavin Lew<br/><br/></div><div><strong>Key learnings and topics in this episode:<br/></strong><br/></div><ul><li>AI's role in enhancing UX and product design workflows and user engagement. </li><li>Refining data sets for better AI pattern recognition. </li><li>Generative AI's use in dashboards and onboarding screens.</li><li>The need for designers to trust and use AI effectively in their work.</li><li>AI's role in task simplification and creating intuitive, personalized experiences. </li><li>The importance of UX researchers staying updated on AI advancements for efficient workflows. </li></ul><div>And much more...<br/><br/><br/></div><div><strong> Buy </strong><a href='https://www.amazon.co.uk/AI-UX-Artificial-Intelligence-Experience/dp/148425774X'><strong>AI and UX: Why Artificial Intelligence Needs User Experience</strong></a><strong>:<br/></strong><br/></div><div><a href='https://www.amazon.co.uk/AI-UX-Artificial-Intelligence-Experience/dp/148425774X'>Amazon<br/></a><br/></div><div><a href='https://www.oreilly.com/library/view/ai-and-ux/9781484257753/'>O'Reilly Media<br/></a><br/></div><div> <br/><br/></div><div><strong>Follow Gavin Lew:<br/></strong><a href='https://twitter.com/glew'>https://twitter.com/glew<br/></a><br/></div><div><a href='https://www.linkedin.com/in/gavinlew/'>https://www.linkedin.com/in/gavinlew/<br/></a><br/></div><div> <br/><br/></div><div><strong>Connect with Mark and the UX Institute:</strong><br/> UX institute: <a href='https://uxinstitute.com/'>https://uxinstitute.com/<br/></a><br/></div><div>Mark Swaine on Twitter: <a href='https://twitter.com/UX_UI_Guy'>https://twitter.com/UX_UI_Guy<br/></a><br/></div><div> <br/><br/></div><div>This podcast is produced in partnership with <a href='http://.www.podlad.com'>Podlad.com<br/></a><br/></div><p>UXI (UX Institute) Original Podcast 2024. <br/><a href='http://www.uxinstitute.com'>www.uxinstitute.com</a></p>
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