by EXEC, LLC
Gain insights to give your company, club, or association the competitive advantage and the tools it needs to grow. In each episode, we will explore new ways to attract, engage, and retain clients, employees, and members. We cover topics that include marketing, sales, revenue generation, retention, and managing yourself as a modern leader. Value Proposition is brought to you by EXEC (joinexec.com). EXEC is an all-in-one benefits solution designed to empower the modern leader—with exclusive travel and lifestyle benefits for individuals and organizations.
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Publishing Since
8/21/2023
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November 28, 2023
<p>Understanding the next generation of workers is key to any senior leader or executive. Today we dig in to help our listeners understand ways to better take care of and engage the Generation Z workforce and create a work environment that supports a multi-generational workforce.</p> <p><br></p> <p><strong>Understanding The Expectations & Values Of The Workplace's Newest Generation (</strong><a href="https://www.joinexec.com/journal/gen-z-and-the-workplace" target="_blank" rel="noopener noreferer"><strong>Article</strong></a><strong>)</strong></p> <p>The landscape of the corporate jungle is changing. The playground, once dominated by millennials with their gluten-free diets and love for artisanal coffee and craft beer, is now under new management. The tech-savvy, socially conscious, pragmatically idealistic, and relentlessly ambitious Generation Z is here, and they're ready to make their mark.</p> <p>Born from 1997 onwards, these digital natives are fresh out of college and stepping into office corridors across the globe, bringing with them a unique blend of values and expectations. Fear not, intrepid executives and organizations—there's no need for a crash course in TikTok dances or deciphering emoji-filled sentences. Instead, we're here to help you understand this enigmatic generation in the language you speak fluently — the language of business, corporate culture, and employee engagement.</p> <p>The professional stage is set for an exciting drama with cultural shifts, technological breakthroughs, and ideological evolutions. The characters are diverse, their expectations varied, and their approach to work-life is distinctly different from previous generations. And amidst the witty banter and moments of comic relief, there are lessons to be learned, changes to be embraced, and a new narrative to be written in the chronicles of the corporate world.</p> <p>As we delve into Gen Z’s world, remember: this isn't just about 'dealing' with a new generation; it's about understanding their perspectives, appreciating their unique attributes, and learning to harness the immense potential they bring to the table.</p> <p><br></p> <p><strong>Association Events & Conferences 20-Somethings Will Actually Attend (</strong><a href="https://www.joinexec.com/journal/association-events-for-generation-z" target="_blank" rel="noopener noreferer"><strong>Article</strong></a><strong>)</strong></p> <p>There's a common trope that young professionals are averse to traditional association events and conferences. However, this couldn't be further from the truth. The reality is that 20-somethings are more than willing to participate in these events; they simply want them to align with their expectations and values.</p> <p>For associations and organizations, this means rethinking event strategies to create experiences that appeal to the youngest members of the workforce. The last generation values the chance to expand their professional network, learn about industry trends, and gain insights from thought leaders.</p> <p>The hitch isn't about attending events per se. Instead, it lies in the design and execution that often seem out of sync with their needs, values, and the ways they prefer to engage and learn.</p> <p><br></p> <p><strong>Featured Partner: </strong><a href="https://www.hubspot.com/" target="_blank" rel="noopener noreferer"><strong>Hubspot</strong></a></p> <p>HubSpot is the all-in-one CRM that scales as your startup grows. HubSpot is a CRM platform with all the software, integrations, and resources you need to connect marketing, sales, content management, and customer service. Each product in the platform is powerful on its own, but the real magic happens when you use them together.</p> <p>HubSpot integrates with the business software you already use and love. Plug into Stripe, Zapier, Segment, and hundreds more to extend your capabilities and grow faster. Plus, you can integrate your company with HubSpot and grow on its platform.</p> <p><br></p> <p><strong>About EXEC</strong></p> <p>The EXEC benefits solution provides your employees or members hundreds of the finest travel, hotel, business, and lifestyle benefits designed to upgrade their lives and give them access to some of the most exclusive privileges and experiences in the world.</p> <p><em>Learn more:</em> <a href="https://joinexec.com">https://joinexec.com</a></p>
November 7, 2023
<p><br></p> <p><strong>Tips To Host Productive Virtual Board Meetings</strong></p> <p>The pandemic has ushered in a new way of connecting, challenging the traditional form of communication and collaboration that we’re all familiar with. Living rooms have become the new boardrooms as society has shifted to adapt to the limitations that COVID-19 has placed on us. </p> <p>While remote work has become the norm — and most employees hope it remains this way — the show must go on. Since 2005, the number of people who work from home in the United States has increased by a whopping <a href="https://www.smallbizgenius.net/by-the-numbers/remote-work-statistics/">140%</a>. In addition, with the rise in WFH positions, in-person board meetings have become harder to coordinate due to everyone’s varying locations worldwide.</p> <p>Meetings, conferences, and events are now primarily being held through computer screens. The solution to social distancing and the key to remaining flexible is the <strong>digital workspace</strong>; it’s just a matter of navigating this new realm of functionality. </p> <p>Conducting virtual meetings removes the advantages of exchanging handshakes, eye contact, or interpreting body language. It may also be harder to maintain everyone’s attention. However, it comes with a slew of benefits if done correctly. </p> <p><a href="https://www.joinexec.com/journal/hosting-productive-virtual-board-meetings" target="_blank" rel="noopener noreferer">READ MORE>></a></p> <p><br></p> <p><strong>Do’s & Don’ts of Email Marketing: Preventing Email Fatigue</strong></p> <p>We’ve created this guide to email marketing etiquette to ensure you don’t cause email fatigue, a state of disengagement when members are blasted with nonstop messages that never get read. Email fatigue can ultimately lead to an increase in your list's unsubscribe rate and a decrease in engagement.</p> <p><a href="https://www.joinexec.com/journal/preventing-email-fatigue" target="_blank" rel="noopener noreferer">READ MORE>></a></p> <p><br></p> <p>FEATURED PARTNER: BEEHIIV</p> <p>Founded by the same experts that helped build and scale the Morning Brew newsletters, beehiiv is built for creators by creators with everything needed for success without fluff or complexity.</p> <p>Whether launching your newsletter or scaling the next media brand, beehiiv can help. With built-in growth tools, customizable templates, best-in-class analytics, and much more — all within an easy-to-use interface — it's easy to see why beehiiv is the fastest-growing newsletter publishing platform.</p> <p><em>Learn more: </em>https://www.beehiiv.com/</p> <p><br></p> <p><strong>About EXEC</strong></p> <p>The EXEC benefits solution provides your employees or members hundreds of the finest travel, hotel, business, and lifestyle benefits designed to upgrade their lives and give them access to some of the most exclusive privileges and experiences in the world.</p> <p><em>Learn more:</em> <a href="https://joinexec.com">https://joinexec.com</a></p>
October 31, 2023
<p>Today's episode tackles the topic of leadership head-on. We'll discuss how to build a pipeline of talent within your organization to grow and become the next managers or leaders, but also how to prepare for succession within your board, executive suite, or founder team. This is great for entrepreneurs or association executives, but also aspiring managers and leaders wanting to get ahead in their careers.</p> <p><br></p> <p><strong>Internal Leadership Development: Orchestrating a Pipeline of Talent</strong></p> <p>Conducting a world-class orchestra and running a successful organization share many similarities. While a conductor has a vision that inspires and unifies the orchestra, everyone else has a job to do as well, needing to be able to read music, play their instrument, and listen carefully to others to give the right cues at the right time. It's insufficient for one person to be great—a system must be in place for all to work together harmoniously.</p> <p>Similarly, within a business, a high-quality talent pipeline is essential to develop emerging leaders and begin <a href="https://www.joinexec.com/journal/success-planning-founders"><strong>succession planning</strong></a>. Up-and-coming executives need nourishment to prosper and create a new generation of future leaders. </p> <p>A strong growth strategy provides an established routine for developing leaders and helps these individuals remain connected with core values they learned while they were still new employees.</p> <p><a href="https://www.joinexec.com/journal/internal-leadership-development" target="_blank" rel="noopener noreferer">READ MORE>></a></p> <p><br></p> <p><strong>Succession Planning for Founders, Executives & Board Members</strong></p> <p>Ensuring your leadership team is sustainable and committed is one of the most essential keys to operating an organization. The board must successfully manage its way through many life cycle changes. Venturing into new territory—whether it’s a new leadership position or bringing on board a new type of donor—the next generation of founders need to be guided by wisdom, not just by prior experience. </p> <p>While the transition is typically fraught with uncertainty, apprehension, and hard-to-navigate challenges, it’s a delicate feat that requires attention to detail. Therefore, succession planning should begin at the leadership cycle’s inception for a smooth change and to leave a successful legacy. </p> <p><a href="https://www.joinexec.com/journal/success-planning-founders" target="_blank" rel="noopener noreferer">READ MORE>></a></p> <p><br></p> <p><strong>FEATURED PARTNER: Reposite</strong></p> <p>Group travel and event planning simplified. Reposite is the industry-leading planning tool that fuels supplier discovery on our b2b marketplace and simplifies coordination for group travel & event planners.</p> <p><a href="https://www.reposite.io/" target="_blank" rel="noopener noreferer">https://www.reposite.io/</a></p> <p><br></p> <p><strong>About EXEC</strong></p> <p>The EXEC benefits solution provides your employees or members hundreds of the finest travel, hotel, business, and lifestyle benefits designed to upgrade their lives and give them access to some of the most exclusive privileges and experiences in the world.</p> <p>Learn more: <a href="https://joinexec.com" target="_blank" rel="noopener noreferer">https://joinexec.com</a></p>
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