by Panda42
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November 30, 2023
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">占领用户的心智，需要准确判断消费心智的窗口期，让竞争对手无路可走。江南春结合案例为我说，一个企业发生指数级的增长大概有五个特性，第一，你一定要创建一个差异化的优势。第二部分，你一定要抓住一个特定的时间窗口。第三，在时间窗口时候，你一定要采取饱和性的攻击，他在消费者心智中一定要占据一个词的拥有权。最后他一定引爆了主流人群。比如德鲁库先生讲的一个问题，叫企业其实只有两个功能，第一种功能是创新，创造差异化的产品和服务。第二，通过市场营销成为消费者心智当中的首选。所以公司就是这两个才是这个公司的核心要素。比如在中国，瓜子二手车它是一个非常成功的品牌在一两年当中就成了。线上二手车领域的领导品牌但观察说是领导评委，是因为他先做吗？并不是。人人车可能比阿萨车还早做了一年多，但人人车为什么没有成为这个行业领导品牌？一嗨做得比那个神州更早？为什么一嗨没有成为这个行业领导品牌，反而是被后来的人成了领导品牌？就是前面这些人，人人车也好，这个这个我说一嗨都是好，都没有抓住心智窗口期什么是第一？第一个打入消费者心智叫第一，第一个做的从来就不叫第一。他没有抓住心智窗口期，那就叫裸奔。你在裸奔的时候，知道黑暗中有多少眼睛在看着你嘛，你知道多少？你在一路上跑的时候，你在融资的时候有多少人已经在做这个产品。</p>
May 9, 2023
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