by Obruche Orugbo, PhD
Is your digital products confusing users? This podcast series is your one-stop shop for conquering usability challenges! Join us as we delve into the world of user-centered design, exploring the entire usability testing process from start to finish. We'll uncover how to understand user needs, plan effective tests, analyse results, and leverage insights to create products users love. This podcast caters to all experience levels, offering user research techniques and ethical considerations. Learn how the think-aloud method can supercharge your usability testing for a stellar user experience.
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Publishing Since
7/19/2020
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March 19, 2025
<p>In this episode, you’ll learn the real benefits of data-driven design and why it should matter to you. From eliminating guesswork and bias to saving time, reducing costs, and boosting conversion rates, you'll discover how using real user data can completely transform your approach to design. </p><p>Whether you're a UX designer, product manager, or business owner, data-driven decisions help create intuitive, user-centred experiences that truly work. You'll also learn how this approach fosters better team collaboration and encourages a culture of continuous improvement. Tune in to start designing smarter—with insights that actually make a difference.</p><p><br></p><p><br></p><p><strong>SPONSORED LINK</strong></p><p>SME Hype - Your Front Door to Information for Small & Medium Scale Enterprises, where Information is everything.<br></p><p><a href="https://smehype.com/" target="_blank" rel="noopener noreferer"><br></a></p><p>UX BOOKS</p><p><br></p><p>The UX Consultant Playbook 1: Bridging User Insights with Business Goals - <a href="https://amzn.eu/d/5aP0gnz">https://amzn.eu/d/5aP0gnz</a></p><p>The UX Consultant Playbook 2: Crafting High-Impact Solutions for Business Success - <a href="https://amzn.eu/d/cfHFAwH">https://amzn.eu/d/cfHFAwH</a></p><p>The UX Consultant Playbook 3: Mastering the Business of UX Consulting - <a href="https://amzn.eu/d/dgsm5dC">https://amzn.eu/d/dgsm5dC</a></p><p><br></p><p>Tune in to refine your design process and prioritise userexperience!</p><p><br></p><p>Head over to “x” at xploreUXCast, tweetyour experiences with usability heuristics! We’d love to hear from you.</p><p>SUBSCRIBE TO OUR NEWSLETTER</p><p><a href="https://www.linkedin.com/newsletters/xploreux-7015826730351214593/">xploreUX Newsletter</a></p><p><br></p><p>G E T I N T O U C H</p><p>[email protected]</p><p>On X @xploreuxcast</p><p>For more tips check out our website <a href="https://xploreux.com/">xploreUX</a>, See how we create delightful product experience from our list of <a href="https://xploreux.com/our-services/">services</a>.</p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>Disclaimer:</strong> This newsletter provides general information and commentary on UX and data trends. It is not intended as professional advice. The views and opinions expressed in this podcast are those of the host and guests and do not necessarily reflect the official policy or position of any other agency, organization, employer, or xploreUX's. Always consult with a qualified professional for guidance on specific UX situations.</p><p><br></p><p></p>
March 10, 2025
<p><strong>How Do You Gather User Behaviour Data? | xploreUX Cast</strong></p><p>Welcome back to the xploreUX Cast! I’m Obruche, and in this episode, we’re diving into the essential question: How do you gather user behaviour data?</p><p>If you’re designing a product, running a business, or improving a digital experience, understanding how users interact with your platform is crucial. But without real data, you’re just guessing. That’s why we’re breaking down the best ways to collect user insights—whether through direct observation, analytics tools, or qualitative research.</p><p>We’ll explore usability testing, heatmaps, session recordings, and the ethical considerations of data collection. Plus, I’ll share how to combine different data sources for a complete picture of user behaviour.</p><p>Join me for a practical discussion that’ll help you make data-driven decisions with confidence. Subscribe now, and let’s decode user behaviour together!</p><p><br></p><p><br></p><p>UX BOOKS</p><p><br></p><p>The UX Consultant Playbook 1: Bridging User Insights with Business Goals - <a href="https://amzn.eu/d/5aP0gnz">https://amzn.eu/d/5aP0gnz</a></p><p>The UX Consultant Playbook 2: Crafting High-Impact Solutions for Business Success - <a href="https://amzn.eu/d/cfHFAwH">https://amzn.eu/d/cfHFAwH</a></p><p>The UX Consultant Playbook 3: Mastering the Business of UX Consulting - <a href="https://amzn.eu/d/dgsm5dC">https://amzn.eu/d/dgsm5dC</a></p><p><br></p><p>Tune in to refine your design process and prioritise userexperience!</p><p><br></p><p>Head over to “x” at xploreUXCast, tweetyour experiences with usability heuristics! We’d love to hear from you.</p><p>SUBSCRIBE TO OUR NEWSLETTER</p><p><a href="https://www.linkedin.com/newsletters/xploreux-7015826730351214593/">xploreUX Newsletter</a></p><p><br></p><p>G E T I N T O U C H</p><p>[email protected]</p><p>On X @xploreuxcast</p><p>For more tips check out our website <a href="https://xploreux.com/">xploreUX</a>, See how we create delightful product experience from our list of <a href="https://xploreux.com/our-services/">services</a>.</p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>Disclaimer:</strong> This newsletter provides general information and commentary on UX and data trends. It is not intended as professional advice. The views and opinions expressed in this podcast are those of the host and guests and do not necessarily reflect the official policy or position of any other agency, organization, employer, or xploreUX's. Always consult with a qualified professional for guidance on specific UX situations.</p><p><br></p>
March 7, 2025
<p>Welcome to another episode of the xploreUX Cast! Today, we’re diving deep into a game-changer in design: <strong>user behaviour data</strong>.</p><p>Design isn’t just about aesthetics—it’s about creating seamless, intuitive experiences that truly work for users. That’s where behavioural data comes in. In this episode, we’ll explore how analysing real user interactions can transform design decisions, improve usability, and even personalise experiences. From heatmaps and click patterns to A/B testing and adaptive design, we’ll break down the role of data-driven insights in shaping digital products.</p><p>But there’s a fine balance between data and creativity—how do we use analytics wisely without losing the human touch? Tune in as we uncover strategies to make design smarter, more user-centred, and continuously evolving.</p><p>Don’t forget to subscribe and share your thoughts! See you in the episode.</p><p><br /></p><p>UX BOOKS</p><p><br /></p><p>The UX Consultant Playbook 1: Bridging User Insights with Business Goals - <a href="https://amzn.eu/d/5aP0gnz" rel="ugc noopener noreferrer" target="_blank">https://amzn.eu/d/5aP0gnz</a></p><p>The UX Consultant Playbook 2: Crafting High-Impact Solutions for Business Success - <a href="https://amzn.eu/d/cfHFAwH" rel="ugc noopener noreferrer" target="_blank">https://amzn.eu/d/cfHFAwH</a></p><p>The UX Consultant Playbook 3: Mastering the Business of UX Consulting - <a href="https://amzn.eu/d/dgsm5dC" rel="ugc noopener noreferrer" target="_blank">https://amzn.eu/d/dgsm5dC</a></p><p><br /></p><p>Tune in to refine your design process and prioritise userexperience!</p><p><br /></p><p>Head over to “x” at xploreUXCast, tweetyour experiences with usability heuristics! We’d love to hear from you.</p><p>SUBSCRIBE TO OUR NEWSLETTER</p><p><a href="https://www.linkedin.com/newsletters/xploreux-7015826730351214593/" rel="ugc noopener noreferrer" target="_blank">xploreUX Newsletter</a></p><p><br /></p><p>G E T I N T O U C H</p><p>[email protected]</p><p>On X @xploreuxcast</p><p>For more tips check out our website <a href="https://xploreux.com/" rel="ugc noopener noreferrer" target="_blank">xploreUX</a>, See how we create delightful product experience from our list of <a href="https://xploreux.com/our-services/" rel="ugc noopener noreferrer" target="_blank">services</a>.</p><p><br /></p><p><br /></p><p><br /></p><p><br /></p><p><br /></p><p><br /></p><p><br /></p><p><br /></p><p><br /></p><p><br /></p><p><strong>Disclaimer:</strong> This newsletter provides general information and commentary on UX and data trends. It is not intended as professional advice. The views and opinions expressed in this podcast are those of the host and guests and do not necessarily reflect the official policy or position of any other agency, organization, employer, or xploreUX's. Always consult with a qualified professional for guidance on specific UX situations.</p><p><br /></p>
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