by Don Schindler
The Your Dairy Checkoff podcast is a collaboration between national and local checkoff organizations to showcase examples of how dairy promotion programs are working together to build dairy sales and consumption as well as consumer trust in today’s changing marketplace to maximize dairy farmers checkoff investment. Each episode will be hosted by dairy farmers or industry experts. Listeners will hear dairy farmer conversations on local, national, and global dairy promotion including consumer research, dairy nutrition, science, and issues updates. Farmers will help guide the selection of topics through listener feedback. To listen, subscribe to the Your Dairy Checkoff podcast on your favorite podcast platforms including Stitcher, Spotify and iTunes.
Language
🇺🇲
Publishing Since
8/22/2018
Email Addresses
1 available
Phone Numbers
0 available
April 8, 2025
<p>DMI’s Anne Marie Splitstone, EVP for Growth Platforms and Partnerships, and Silvia Robles, VP for Growth Platforms and Partnerships, speak with DMI’s Scott Wallin about the evolution of fluid milk innovation since 2015, emphasizing consumer insights and industry partnerships.</p> <p>They highlight the role of the Dairy Foods Research Center Network, which includes 150 R&D experts, in driving innovation. Key consumer trends identified include a preference for high-protein, low-sugar products and lactose-free options.</p> <p>Successful products like Fairlife, which surpassed $1 billion in sales, and DFA’s Milk 50, launched with strategic packaging and positioning, are cited as examples.</p> <p>The conversation underscores the importance of consumer insights, industry collaboration, and ongoing innovation in driving growth in the fluid milk category. </p> <p>Tune in to find out!</p> <p>To learn more about the national dairy checkoff and your local dairy checkoffs, please visit dairycheckoff.com</p> <p><strong>Host & Guest:</strong></p> <ul> <li>Host: Scott Wallin, Vice President of Farmer Communications & Media Relations, Dairy Management Inc.</li> <li>Guest: Anne Marie Splitstone, Executive Vice President, Growth Platforms and Partnerships for Dairy Management Inc.</li> <li>Guest: Silvia Robles, Vice President, Growth Platforms and Partnerships for Dairy Management Inc.</li> </ul>
February 25, 2025
<p class="MsoNormal" style="vertical-align: baseline;"><span style= "mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Minnesota dairy farmer Charles Krause and DMI’s Jessica Learman speak with DMI’s Scott Wallin about how the checkoff builds sales and consumer trust for dairy farmers and importers who fund the checkoff. They discuss the importance of transparency in dairy checkoff programs and highlight the "Making Every Drop Count" campaign, which aims to unify various checkoff initiatives and make them more visible to farmers. The new website, DairyCheckoff.com, is designed to provide farmers with easy access to financial information, annual reports, and contact details for board members.</span></p> <p class="MsoNormal" style="line-height: 107%;"><span style= "mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Tune in to find out!</span></p> <p class="MsoNormal" style="line-height: 107%;"><span style= "mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1;"> To learn more about the national dairy checkoff and your local dairy checkoffs, please visit dairycheckoff.com.</span></p> <p class="MsoNormal" style="line-height: 107%;"> </p> <p class="MsoNormal"><strong><u><span style= "mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Host & Guest:</span></u></strong></p> <p class="MsoListParagraphCxSpFirst" style= "text-indent: -.25in; mso-list: l0 level1 lfo1;"> <!-- [if !supportLists]--><span style= "font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span> <!--[endif]-->Host: Scott Wallin, Vice President of Farmer Communications & Media Relations, Dairy Management Inc.</p> <p class="MsoListParagraphCxSpMiddle" style= "text-indent: -.25in; mso-list: l0 level1 lfo1;"> <!-- [if !supportLists]--><span style= "font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span> <!--[endif]--><span style= "mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri;">Guest: Jessica Learman, Executive Vice President, Farmer Outreach for Dairy Management Inc.</span></p> <p class="MsoListParagraphCxSpLast" style= "text-indent: -.25in; mso-list: l0 level1 lfo1;"> <!-- [if !supportLists]--><span style= "font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span> <!--[endif]--><span style= "mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri;">Guest: Charles Krause, Minnesota Dairy Farmer, First Vice Chair of United Dairy Industry Association, Chair of Midwest Dairy</span></p>
January 29, 2025
<p class="MsoNormal" style="vertical-align: baseline;"><span style= "mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">DMI’s Chris Urban speaks with DMI’s Scott Wallin about the new dairy product innovation, YoBark, created with General Mills.</span></p> <p class="MsoNormal" style="vertical-align: baseline;"><span style= "mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">YoBark targets teens and tweens who tend to leave the yogurt category due to a desire for on-the-go, shareable snacks. The product was developed through consumer insights and testing, resulting in a stand-up pouch yogurt bark that is both indulgent and has a good nutrient profile.</span></p> <p class="MsoNormal" style="vertical-align: baseline;"><span style= "mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">They will also discuss the overall partnership, including future innovations and premium yogurt offerings, emphasizing the importance of the checkoff’s science through the National Dairy Council and checkoff’s consumer insights in driving demand.</span></p> <p class="MsoNormal" style="vertical-align: baseline;"><span style= "mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1;"> To learn more about the national dairy checkoff and your local dairy checkoffs, please visit dairycheckoff.com.</span></p> <p class="MsoNormal"><strong><u><span style= "mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Host & Guest:</span></u></strong></p> <p class="MsoListParagraphCxSpFirst" style= "text-indent: -.25in; mso-list: l0 level1 lfo1;"> <!-- [if !supportLists]--><span style= "font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span> <!--[endif]-->Host: Scott Wallin, Vice President of Farmer Communications & Media Relations, Dairy Management Inc.</p> <p class="MsoListParagraphCxSpLast" style= "text-indent: -.25in; mso-list: l0 level1 lfo1;"> <!-- [if !supportLists]--><span style= "font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span> <!--[endif]--><span style= "mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri;">Guest: Chris Urban, Vice President of Global Growth Platforms & Partnerships, Dairy Management Inc.</span></p>
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