by Rachel Spencer
Welcome to 'Your Pet Business Content Your Way,' a podcast to empower pet business owners to set aside the 'should dos' 'must dos' and 'got tos' and do things their way. My focus is about helping you do what feels right and enjoyable to you, rather than getting swept away in the latest trends. This podcast is a perfect match if you've felt bent out of shape trying to accommodate someone else's idea of content creation. Cast aside the notions of following a generic blueprint or making yourself miserable doing things that you hate! As an experienced journalist, consultant, author, coach, and pet business owner, I've combined my knowledge to identify and share strategies that feel good, fun and that you might even enjoy! This podcast is to inspire you to create pet business content in a way that resonates with you. I promise not to give you quick fixes or spoon-feed you strategies. Instead, I encourage learning and developing your distinct voice in content creation. The podcast operates in seasons, with a new episode released every Monday during the active season. As well as the tools, strategies and mindset shifts that will help you get noticed, I’ll showcase successful pet professionals who've put their big pants on and marketed their work their own way. It's all about carving out your own path, not following the crowd. The aim is not to create buzz just for the sake of getting noticed, but to genuinely help people and make a difference in your unique way. By tuning in, my hope is that you'll discover a renewed excitement about marketing your pet business authentically. Connect with me on social media @rachelspenceruk, join my friendly and supportive Facebook community, and let's create content in a way that feels right for you.
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🇺🇲
Publishing Since
3/20/2020
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January 31, 2025
<p>After nearly five years and 250 episodes, I’m taking a break from my weekly podcast, Your Pet Business Your Way. </p><p>In this final episode, I reflect on how the podcast started, how it’s evolved, and why now feels like the right time to pause. </p><p>I also share my plans for the future and how you can stay connected while I take this break.</p><h4><strong>Key topics and timings in this episode:</strong></h4><h4><br></h4><p>0.20 – What to expect from this episode – look back at nearly five years of the podcast.</p><p>2.30 – How the podcast began and evolved from Publicity for Pet Businesses to Your Pet Business Your Way.</p><p>7.45 – Why I’m taking a break - balancing work, life, studies, and running multiple businesses.</p><p>12.15 – What’s next for the podcast - moving to a seasonal format with themed series.</p><p>15.30 – How you can stay connected and access 250+ episodes and free resources on my website.</p><p>18.00 – Thank you and what’s next.</p><h4><strong>Links mentioned in this episode</strong></h4><h4><strong>Find me on social media</strong> – <a href="https://www.instagram.com/rachelspenceruk" rel="noopener noreferrer" target="_blank">Instagram</a>, <a href="https://www.facebook.com/rachelspenceruk" rel="noopener noreferrer" target="_blank">Facebook</a>, <a href="https://www.linkedin.com/in/rachelspenceruk" rel="noopener noreferrer" target="_blank">LinkedIn</a></h4><p><strong>Email me</strong> – [email protected]</p><p><strong>Search past episodes</strong> – www.rachelspencer.co.uk/podcast</p><p><strong>Buy the Pet Business Content Planner (£30)</strong> – <a href="https://rachelspencer.co.uk/product/pet-business-content-planner/" rel="noopener noreferrer" target="_blank">https://rachelspencer.co.uk/product/pet-business-content-planner/</a></p><p><strong>Join Pets Get Visible (£15 for your first month)</strong> – <a href="https://publicityforpetbusinesses.mykajabi.com/offers/7Hvpvxzr/checkout?coupon_code=PGV50" rel="noopener noreferrer" target="_blank">https://publicityforpetbusinesses.mykajabi.com/offers/7Hvpvxzr/checkout?coupon_code=PGV50</a></p><p><strong>Keep in touch via my newsletter</strong> – Sign up at <a href="https://www.rachelspencer.co.uk" rel="noopener noreferrer" target="_blank">www.rachelspencer.co.uk</a></p>
January 28, 2025
<p>Want to know how to create a loyal, engaged community around your pet business?</p><p>In this episode, Laura Hebberd, founder of Pure Dog Adventure Training, shares how she went from running small classes in her local village hall to building a thriving tribe of dog owners who absolutely love everything she does.</p><p>Laura is based in Darlington in the North East of England and works with all kinds of dogs - the key thing is that they and their owners love an adventure.</p><p>Her business is about so much more than training - it’s about creating connection, community, and fun for dogs and their owners. </p><p>From quirky events and themed days to using unique venues like castles and paintball arenas, she’s built something so special that keeps people coming back week after week.</p><p>Laura, who started out counting cash in Northern Rock bank, talks about how she got into dog training by volunteering at Dogs Trust.</p><p>Plus, how she traveled to America to run equine rehabilitation programmes in prisons, and how a life-changing accident inspired her to focus on building a business that centres around belonging and inclusion.</p><p>If you want ideas on how to build your own community, stand out in a crowded market, and create experiences your clients will love, you will love this episode.</p><p><strong>Key topics and timings in this episode:</strong></p><p>0:20 - Introduction to Laura Hebberd and Pure Dog Adventure Training.</p><p>3:45 - Laura’s journey from village hall classes to creating a thriving dog community.</p><p>7:12 - Using unique experiences and adventures to engage clients.</p><p>11:28 - How Laura’s personal story shaped her approach to business.</p><p>15:42 - Building trust, belonging, and safe spaces for dogs and owners.</p><p>22:50 - How to go about filtering clients and creating the perfect fit for your community.</p><p>29:30 - Why word-of-mouth marketing beats fancy sales campaigns.</p><p>35:12 - Tips for standing out in a crowded market by staying authentic.</p><p><strong>Key quotes:</strong></p><p>"It’s not just dog training - it’s about creating a place where people feel they belong. They’re part of a community, not just clients."</p><p>"One of the most important things for me was making sure everyone feels welcome - both people and their dogs. It’s about creating a safe space where they feel accepted."</p><p>"We don’t just run classes. We celebrate everything - competitions, parties, quizzes - anything to make people feel included and part of something bigger."</p><p>"Our community isn’t something I built alone. It’s shaped by the people who come to us. They give feedback, share ideas, and help us create something special together."</p><p><strong>Takeaways from this episode:</strong></p><p>Building a community is about creating connection and making people feel like they belong.</p><p>Unique, client-focused experiences help you stand out and foster loyalty.</p><p>Word-of-mouth marketing is one of the most powerful tools for growing a business.</p><p>Staying true to your values and creating authentic experiences will keep clients coming back.</p><p><strong>Resources mentioned:</strong></p><p>Seth Godin’s book, Tribes. Get it on Amazon here: <a href="https://www.amazon.co.uk/Tribes-We-need-you-lead/dp/0749939753" rel="noopener noreferrer" target="_blank">https://www.amazon.co.uk/Tribes-We-need-you-lead/dp/0749939753</a></p><p>Links mentioned:</p><p>Want to know how to create a loyal, engaged community around your pet business?</p><p>In this episode, Laura Hebberd, founder of Pure Dog Adventure Training, shares how she went from running small classes in her local village hall to building a thriving tribe of dog owners who absolutely love everything she does.</p><p>Laura is based in Darlington in the North East of England and works with all kinds of dogs - the key thing is that they and their owners love an adventure.</p><p>Her business is about so much more than training - it’s about...
January 23, 2025
<p>Want to make sure your pet business website content is helping your pet business stand out?</p><p>I'm chatting to Roz Healey for the second part in a series on websites - this time looking at the content you create on yours.</p><p>Roz is a website expert who has worked in digital media since the 1990s and carried out research into how people behave online in the pet industry as part of her Masters in Digital Marketing.</p><p>She’s helped countless businesses create websites that work hard for them.</p><p>In this episode, Roz shares her insights on creating content for your pet business website that builds trust with your audience and keeps them coming back. </p><p>That might be written, audio or video, you choose the format that works best for you, and the key thing is to have it on your website.</p><p>Then, distribute it on social media, so if platforms change or are even taken down, your hard work is on your website and isn't wasted.</p><p>We also discuss how your website content is yours to control - unlike social media posts that can be taken down or get lost in the noise.</p><p>From blog posts and podcasts to press coverage and backlinks, Roz explains the key content strategies that not only establish authority but also drive traffic to your website and boost your visibility.</p><p>Whether you’re just starting with content creation or looking to fine-tune your content, this episode is packed with practical advice and tips to make your content work for you.</p><p>You'll find all the links to connect with Roz at the end of this post.</p><h3><strong>Key topics and timings in this episode:</strong></h3><p>2:20 - Introduction to content creation for pet business websites.</p><p>4:52 - Writing for two audiences: humans and Google.</p><p>9:34 - How to create local content that resonates with pet owners.</p><p>11:19 - Repurposing website content for social media.</p><p>15:35 - The role of publicity and backlinks in driving traffic to your site.</p><p>18:42 - How AI can help you brainstorm and plan content ideas.</p><p>22:22 - Making your website irresistible to potential clients.</p><p>26:50 - How often to update your website (and why it matters).</p><p>29:30 - Viewing your website as your most effective salesperson.</p><p>33:46 - Understanding the importance of social proof and how to use it effectively.</p><h3><strong>Key takeaways from this episode:</strong></h3><p>Roz highlights how website content is your most valuable marketing asset. </p><p>By creating blogs, podcasts, or articles, you establish authority and provide consistent value to your audience. </p><p>She explains how regularly updating your website improves its visibility and why every piece of content you create should link back to your site. </p><p>Roz also shares practical tips for repurposing content across platforms while maintaining your voice.</p><h3><strong>Links mentioned in this episode:</strong></h3><p>Visit Beech Web Services: <a href="https://www.beechwebservices.co.uk" rel="noopener noreferrer" target="_blank">https://www.beechwebservices.co.uk</a></p><p>Book a free website health check: <a href="https://www.beechwebservices.co.uk/services/free-website-healthcheck/" rel="noopener noreferrer" target="_blank">https://www.beechwebservices.co.uk/services/free-website-healthcheck/</a></p><p>Learn about the Google study: <a href="https://www.thinkwithgoogle.com/intl/en-emea/consumer-insights/consumer-journey/navigating-purchase-behavior-and-decision" rel="noopener noreferrer" target="_blank">https://www.thinkwithgoogle.com/intl/en-emea/consumer-insights/consumer-journey/navigating-purchase-behavior-and-decision</a></p>
Karly Edwards
Jo & Vicky
Bella Vasta
Dr Rangan Chatterjee: GP & Author
ZOE
Tracy Otsuka
Barks from the Bookshelf
Michael Shikashio CDBC
Anna Webb, Mike Hanson
Raw Pet Medics
Goalhanger
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