by 日曜体育
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April 14, 2025
<p data-flag="normal" style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;">主题:安踏收购狼爪背后的深意</p><p data-flag="normal" style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;"><strong style="color:#FC5832;word-break:break-all;font-family:Helvetica,Arial,sans-serif;font-weight: normal;">主播:张宾×劲松</strong></p><hr style="border:0px;margin:20px 0px;background:#ddd;display:inline-block;width:100%;border-style:solid;height:1px;"><br><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">安踏收购德国狼爪,这事儿你怎么看?</p><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">两位主播从一个北京大风夜聊起,说到防风保暖的冲锋衣,引出了安踏这次的大动作。为什么安踏要拿下这个在户外圈里有着不错口碑的品牌?这场收购又能给安踏带来什么新变化?来听听我们的解读吧!</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;">02:02 狼爪品牌的发展历程</p><p style="color:#1C1D20;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">08:22 狼爪在中国市场的销售成绩与公众印象之间的落差</p><p style="color:#1C1D20;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">12:30 为什么说安踏<span>收购</span>狼爪是意料之外,但在情理之中?</p><p style="color:#1C1D20;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">16:42 安踏集团的户外装备布局与战略考量</p><p style="color:#1C1D20;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">37:36 这是安踏品牌全球化战略的里程碑事件吗?能否帮助安踏应对中美贸易战的影响?</p><p style="color:#1C1D20;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">41:49 狼爪未来的发展路径会是怎样的?能否成为安踏的第三增长曲线?</p><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><img data-key="0" src="https://imagev2.xmcdn.com/storages/5823-audiofreehighqps/D0/E6/GKwRIMALnLwAACENMgNzUqU6.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="https://imagev2.xmcdn.com/storages/5823-audiofreehighqps/D0/E6/GKwRIMALnLwAACENMgNzUqU6.jpg?op_type=0" data-large="https://imagev2.xmcdn.com/storages/5823-audiofreehighqps/D0/E6/GKwRIMALnLwAACENMgNzUqU6.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="270" data-preview="https://imagev2.xmcdn.com/storages/5823-audiofreehighqps/D0/E6/GKwRIMALnLwAACENMgNzUqU6.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="50.4"></p>
March 13, 2025
<p data-flag="normal" style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;">主题:阿迪达斯为何能上演王者归来的戏码?</p><p data-flag="normal" style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;"><span><strong style="color:#FC5832;word-break:break-all;font-family:Helvetica,Arial,sans-serif;font-weight: normal;">主播:张宾</strong></span><span><span><strong style="color:#FC5832;word-break:break-all;font-family:Helvetica,Arial,sans-serif;font-weight: normal;">×</strong></span></span><span><strong style="color:#FC5832;word-break:break-all;font-family:Helvetica,Arial,sans-serif;font-weight: normal;">劲松</strong></span></p><span><br></span><hr style="border:0px;margin:20px 0px;background:#ddd;display:inline-block;width:100%;border-style:solid;height:1px;"><p data-flag="normal" style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;">阿迪达斯逆袭归来,去年财报亮眼!从奢侈品扩张到大中华区强势增长,阿迪究竟做对了什么?北美市场遇冷背后,哪些新兴市场成其新增长点?品牌战略调整、与中国设计师合作、产品定价策略,这些改变如何助力阿迪重回巅峰?听我们娓娓道来。</p><span><br></span><p data-flag="normal" style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;"><img data-key="0" src="https://imagev2.xmcdn.com/storages/5823-audiofreehighqps/D0/E6/GKwRIMALnLwAACENMgNzUqU6.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="https://imagev2.xmcdn.com/storages/5823-audiofreehighqps/D0/E6/GKwRIMALnLwAACENMgNzUqU6.jpg?op_type=0" data-large="https://imagev2.xmcdn.com/storages/5823-audiofreehighqps/D0/E6/GKwRIMALnLwAACENMgNzUqU6.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="270" data-preview="https://imagev2.xmcdn.com/storages/5823-audiofreehighqps/D0/E6/GKwRIMALnLwAACENMgNzUqU6.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="50.4"></p>
March 4, 2025
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">主题:阿迪达斯为什么要进军奢侈品领域?</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><strong style="color:#FC5832;word-break:break-all;font-family:Helvetica,Arial,sans-serif;font-weight: normal;">主播:张宾</strong><span><strong style="color:#FC5832;word-break:break-all;font-family:Helvetica,Arial,sans-serif;font-weight: normal;">×</strong></span><strong style="color:#FC5832;word-break:break-all;font-family:Helvetica,Arial,sans-serif;font-weight: normal;">劲松</strong></p><span><br></span><hr style="border:0px;margin:20px 0px;background:#ddd;display:inline-block;width:100%;border-style:solid;height:1px;"><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">这期节目我们聊聊阿迪达斯进军奢侈品领域的举动,推出了<span>A-Type</span>系列。它以高质量和工艺为主打,价格直逼奢侈品。面对奢侈品这个高端市场,阿迪达斯选择复刻经典而非完全创新,这背后逻辑是什么?阿迪达斯为何这次不找明星联名而是选择新创系列?来听听我们的分析吧!</p><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><img data-key="0" src="http://imagev2.xmcdn.com/storages/5823-audiofreehighqps/D0/E6/GKwRIMALnLwAACENMgNzUqU6.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/5823-audiofreehighqps/D0/E6/GKwRIMALnLwAACENMgNzUqU6.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/5823-audiofreehighqps/D0/E6/GKwRIMALnLwAACENMgNzUqU6.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="270" data-preview="http://imagev2.xmcdn.com/storages/5823-audiofreehighqps/D0/E6/GKwRIMALnLwAACENMgNzUqU6.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="50.4"><br></p><span><br></span><br>
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